Butler, Shine, Stern & Partners
{{Infobox company
| name = Butler, Shine, Stern & Partners (BSSP)
| type = Private
| foundation = 1993
| location_city = Sausalito, CA
| location_country =
| key_people = John Butler
Greg Stern
Tracey Faux-Pattani
Patrick Kiss
Sinan Dagli
Thomas Simmons
Kerri Stumpo
Jake Bayham
Trina Arnett
Mark Yee
Amy Clawson
| area_served = National
| industry = Advertising, Marketing, Design, Interactive, Media, Strategy
| services =
| revenue =
| operating_income =
| net_income =
| num_employees = 90+
| parent =
| divisions =
| subsid =
| homepage = http://www.bssp.com
| dissolved =
| footnotes =
}}
Butler, Shine, Stern & Partners (also known as BSSP) is an independent creative agency headquartered in Sausalito, California.{{cite web|title=Company Overview of Butler, Shine, Stern & Partners, LLC|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=4288018|publisher=Bloomberg|accessdate=10 April 2018}} They provide a variety of advertising and marketing services, including expertise in creative advertising, comms and media planning, data science and measurement, brand identity and design, and strategic brand consulting. They are one of the longest-standing independent agencies on the West Coast.{{cite web | url = https://www.dnb.com/business-directory/company-profiles.butler_shine_stern__partners_llc.440d44b221f9a7a39a34344c2b842df0.html | title = Butler, Shine, Stern & Partners LLC | accessdate = 16 April 2020 | work = Dun & Bradstreet}}
History
Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter as Chief Executive Officer.[http://www.adweek.com/aw/content_display/special-reports/30-anniversary/articles/e3i801c554d7b26ab105f7ae36706384c43 "John Butler: 13 Good Years and Two That Sucked"]
In 2003, BSSP acquired SF Interactive (SFI).{{Cite news|url=https://www.nytimes.com/2003/01/27/business/media/butler-shine-stern-buys-sf-interactive.html|title=Butler, Shine & Stern Buys SF Interactive|newspaper=The New York Times|date=27 January 2003}} In 2005, they launched Cleaver Content, an in-house studio that the agency uses to shoot, edit, code, design and produce all forms of content.
As an advertising agency for Converse, BSSP created the award-winning "Brand Democracy" campaign - one of the first uses of consumer-generated content as advertising.{{Cite web|title=Converse Fans Get Behind the Camera|date=11 August 2004 |url=https://www.adweek.com/brand-marketing/converse-fans-get-behind-camera-74255/|access-date=2021-01-19|language=en-US}}{{Cite web|title=Effie|url=https://www.effie.org/case_database/case/NA_2006_704|access-date=2021-01-19|website=www.effie.org}}
In 2005, in a highly competitive agency review, BSSP won BMW's MINI Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen.[https://web.archive.org/web/20060203044043/http://www.businessweek.com/magazine/content/06_06/b3970110.htm "Getting Creative With Mad Ave"] In 2009, BSSP won a Gold Effie Award for their MINI Clubman advertising campaign.{{Cite web |url=http://www.effie.org/winners/showcase/2009/3700 |title="2009 Effie Awards Gold Automotive" |access-date=2009-06-18 |archive-url=https://web.archive.org/web/20090608091501/http://www.effie.org/winners/showcase/2009/3700 |archive-date=2009-06-08 |url-status=dead }}
BSSP worked with Priceline for over 9 years, and created the iconic Priceline Negotiator campaign and IP featuring William Shatner.{{Cite web|title=priceline.com unveils its 2010 marketing campaign {{!}} Travel Industry News & Conferences - Reuters Events|url=https://www.reutersevents.com/travel/social-media-and-marketing/pricelinecom-unveils-its-2010-marketing-campaign|access-date=2021-01-17|website=www.reutersevents.com}}
Awarded Small Agency of the Decade by Adweek Media: Best of 2000s,{{Cite web |url=http://www.bestofthe2000s.com/ |title="Adweek Media: Best of 2000s" |access-date=2009-12-14 |archive-url=https://web.archive.org/web/20100106112112/http://www.bestofthe2000s.com/ |archive-date=2010-01-06 |url-status=dead }}
In 2017, BSSP resigned the MINI account after an 11-year relationship.{{Cite web|date=2017-03-17|title=BSSP Resigns BMW Mini Account After More Than 11 Years|url=https://adage.com/article/agency-news/bssp-resigns-bmw-mini-account-11-years/308334|access-date=2021-01-17|website=adage.com|language=en}} Leveraging their automotive experience, the agency was soon after awarded the Mitsubishi advertising account.{{Cite web|title=After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record|date=21 September 2017 |url=https://www.adweek.com/agencies/after-7-years-with-180la-mitsubishi-selects-bssp-as-new-agency-of-record/|access-date=2021-01-17|language=en-US}}
In 2018, BSSP was named AdAge's Small Agency of the Year{{Cite news|title=BSSP is Ad Age's Small Agency of the Year|language=en|url=https://adage.com/article/agency-news/bssp-named-ad-age-s-small-agency-year/314051/|access-date=2018-11-30}} based on their accomplishments with clients including Mitsubishi, Blue Shield of California, and leading basketball videogame franchise NBA 2K.
BSSP has fostered a multi-year partnership with Blue Shield of California, creating notable campaigns for this brand.{{Cite web|title=BSSP Wins Blue Shield Of California Account|url=https://www.mediapost.com/publications/article/231204/bssp-wins-blue-shield-of-california-account.html|access-date=2021-01-17|website=www.mediapost.com|language=en}}{{Cite web|title=BSSP and Blue Shield of California Launch New Campaign Ahead of Open Enrollment|url=https://www.thesfegotist.com/news/2019/10/17/bssp-and-blue-shield-of-california-launch-new-campaign-ahead-of-open-enrollment/|access-date=2021-01-17|website=The San Francisco Egotist|language=en-US}}{{Cite web|last=Center|first=Blue Shield of California {{!}} News|title='Tough,' Blue Shield of California's New Ad Campaign, Salutes Frontline COVID-19 Workers|url=https://news.blueshieldca.com/2020/04/27/tough-blue-shield-of-californias-new-ad-campaign-salutes-frontline-covid-19-workers|access-date=2021-01-17|website=Blue Shield of California {{!}} News Center|language=en-us}}
The agency has supported consumer brands owned by Sovos Brands, including Rao's Homemade, Michael Angelo's, Noosa yoghurt, and Birchbenders.{{Cite web|title=Rao's Homemade: Delicious Speaks for Itself by Butler, Shine & Stern & Partners (BSSP)|url=https://www.thedrum.com/creative-works/project/butler-shine-stern-partners-bssp-raos-homemade-delicious-speaks-itself|access-date=2021-01-17|website=The Drum|language=en}}{{Cite web|title=Michael Angelo's: Nonna by Butler, Shine & Stern & Partners (BSSP)|url=https://www.thedrum.com/creative-works/project/butler-shine-stern-partners-bssp-michael-angelos-nonna|access-date=2021-01-17|website=The Drum|language=en}}{{Cite web|title=Noosa Yoghurt Selects BSSP as Lead Agency|url=https://adweek.it/3dSMdGu|access-date=2021-01-17|website=adweek.it|date=24 October 2019 |language=en-US}}{{Cite web|title=noosa & BSSP Team Up To Get "Full on Tasty" – FAB News|url=https://fabnews.live/noosa-bssp-team-up-to-get-full-on-tasty/|access-date=2021-01-17|language=en-GB}}
The agency's founders are John Butler, previously president of the One Club,{{Cite web|title=The One Club / Auto Show|url=https://www.oneclub.org/awards/autoshow/-judge/1351/john-butler|access-date=2021-01-17|website=www.oneclub.org|language=en}} and Greg Stern, who served as Chairman of the 4As.{{Cite web|date=2017-09-28|title=4A's Appoints Greg Stern as New Board Chair|url=https://www.aaaa.org/4as-appoints-greg-stern-new-board-chair/|access-date=2021-01-17|website=4A's|language=en-US}}
Stern and Butler initiated a leadership succession plan, and CEO Tracey Pattani now leads the agency.{{Cite web|title=BSSP Hires Digitas and FCB Veteran as CEO|date=2 March 2020 |url=https://www.adweek.com/agencies/butler-shine-stern-partners-hires-digitas-and-fcb-veteran-as-ceo/|access-date=2021-01-17|language=en-US}}
Clients
ESPN, Blue Shield of California, Amazon Business, Constellation Brands, Sovos Brands (Rao's Homemade, Michael Angelo's, Noosa), Topps
References
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