C/T Group

The firm has been involved in numerous prominent political campaigns; providing polling and strategy services to political parties. The clientele of the firm has historically been right wing.

Examples of political campaigns in which the firm has operated include:

• The failed "Yes" Campaign in the 2023 Australian Referendum, also known as Yes23{{cite web|title=Voice to Parliament:Yes Campaign is Calm|date=15 June 2023 |url=https://www.smh.com.au/politics/federal/the-yes-campaign-is-calm-amid-the-inevitable-messy-phase-but-it-still-has-divisions-20230615-p5dgs0.html}}
• Boris Johnson's successful London Mayoral campaign in 2008.{{cite web|title=Boris Johnson handwritten note to thank Crosby Textor|url=http://www.crosbytextor.com/news/mayor-of-london-names-lynton-crosby-the-best-campaign-manager-and-political-strategist/|url-status=dead|archive-url=https://archive.today/20130120062918/http://www.crosbytextor.com/news/mayor-of-london-names-lynton-crosby-the-best-campaign-manager-and-political-strategist/|archive-date=2013-01-20|access-date=31 July 2014}}
• Liberal party operations and strategy for the 2010, 2013 Australian federal election, 2016 Australian federal election, and 2022 Australian federal election campaigns.{{Cite web|title=Who's in Tony Abbott's inner circle|url=http://www.crosbytextor.com/news/who-s-in-tony-abbott-s-inner-circle/|url-status=dead|archive-url=https://web.archive.org/web/20140830184355/http://www.crosbytextor.com/news/who-s-in-tony-abbott-s-inner-circle/|archive-date=2014-08-30|access-date=31 July 2014}}{{cite web|last1=Liberal Party|title=2013 Federal Election – Address by Brian Loughnane, Federal Director|url=http://www.liberal.org.au/latest-news/2013/10/23/2013-federal-election-address-brian-loughnane-federal-director|url-status=dead|archiveurl=https://web.archive.org/web/20140808050328/http://www.liberal.org.au/latest-news/2013/10/23/2013-federal-election-address-brian-loughnane-federal-director|archivedate=8 August 2014}}{{cite interview|last=Textor|first=Mark|title=Mark Textor Interview|url=https://www.abc.net.au/lateline/mark-textor-interview/5072050|access-date=2 September 2020|format=video|website=Lateline|publisher=Australian Broadcasting Corporation|date=5 Nov 2013|interviewer-first=Emma|interviewer-last=Alberici}}
• Campbell Newman's Liberal National Party election campaign in the 2012 Queensland election.The Hon. Nicholls, Tim. [http://www.parliament.qld.gov.au/documents/tableOffice/HALnks/120517/Address.pdf Address in Reply]. Queensland Parliament, 17 May 2012.
• The 2012 Northern Territory election, which was won by the Country Liberal Party.{{cite web|title=Mark Textor on the campaign in NT|work=Financial Review |url=http://afr.com/p/opinion/no_nt_culture_war_just_home_grown_g2TVgmVW6OQJruQfbAHOlM |last1=Textor |first1=Mark }}
• In 2014 the firm published polling which demonstrated that most Australians were in favour of legalising same-sex marriage. In June 2020, the firm undertook polling research in relation to the proposed Indigenous voice to Parliament; finding that a majority of Australians support a constitutionally-enshrined Voice to Parliament.{{cite web|last=Wellington|first=Shahni|date=15 July 2020|title='Hugely encouraging': Voice to Parliament advocates boosted by poll|url=https://www.sbs.com.au/nitv/article/2020/07/15/hugely-encouraging-voice-parliament-advocates-boosted-poll|access-date=2 September 2020|website=NITV}}{{cite web|date=15 July 2020|title=Poll Shows Strong Rise in Support for Constitutional Change to Create Indigenous Voice to Parliament|url=https://fromtheheart.com.au/press-release/poll-shows-strong-rise-in-support-for-constitutional-change-to-create-indigenous-voice-to-parliament/|access-date=2 September 2020|website=From The Heart}}
• In 2017 British Prime Minister Theresa May announced that Crosby would play a leading role in the Conservatives' campaign for the 2017 general election. The Conservatives failed to secure an outright majority and author Hannah Jane described Crosby as running a "disastrous, horrendously negative campaign".Parkinson, Hannah Jane. "Lynton Crosby isn't a genius – and five other lessons the election taught us". Retrieved 17 May 2022.
• In 2019, an investigation by The Guardian revealed that to further the political objectives of its clients, C|T Group created ostensibly independent social media accounts behind adverts on Facebook to promote political ideas, such as promoting a hard Brexit which were in fact administered by employees of CTF Partners (a subsidiary).{{cite news|last1=Waterson|first1=Jim|date=3 April 2019|title='Grassroots' Facebook Brexit ads secretly run by staff of Lynton Crosby firm|work=The Guardian|url=https://www.theguardian.com/politics/2019/apr/03/grassroots-facebook-brexit-ads-secretly-run-by-staff-of-lynton-crosby-firm|accessdate=29 April 2019}}

• Isaac Levido
• Hawker Britton

{{reflist}}

• {{cite web | title=Lynton Crosby | website=The Guardian | url=http://www.theguardian.com/politics/lynton-crosby }} The Guardian's articles on Lynton Crosby

• {{official|https://ctgroup.com/}}

Category:Companies based in Sydney

Category:Companies based in the City of Westminster

Category:Polling companies