CFVR-FM

{{short description|Radio station in Alberta, Canada}}

{{Infobox radio station

| name = CFVR-FM

| logo =

| logo_size =

| airdate = January 14, 2008

| frequency = 103.7 MHz

| erp = vertical polarization:
22,000 watts
horizontal polarization:
50,000 watts

| haat = {{convert|81.4|meters}}

| class = B

| city = Fort McMurray, Alberta

| area = Fort McMurray

| format = Rhythmic adult contemporary

| affiliations = Premiere Networks

| owner = Harvard Media

| branding = Play 103.7

| sister_stations = CHFT-FM

| webcast = [https://listen.streamon.fm/cfvr Listen Live]

| website = [https://www.play1037.ca/ play1037.ca]

}}

CFVR-FM (103.7 FM, "Play 103.7") is a radio station in Fort McMurray, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.

History

The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.[http://www.crtc.gc.ca/eng/archive/2006/db2006-627.htm Broadcasting Decision CRTC 2006-627]

On January 15, 2024, the station flipped to rhythmic adult contemporary as Play 103, with a format and branding based on its Edmonton sister station CKPW-FM.{{Cite web |last=Thiessen |first=Connie |date=2024-01-15 |title=Harvard Media expands 'play' brand in Alberta |url=https://broadcastdialogue.com/harvard-media-expands-play-brand-in-alberta/ |access-date=2025-03-08 |website=Broadcast Dialogue |language=en-US}}

References

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