CHZZK

{{Short description|Video streaming service}}{{More citation needed|date=May 2024}}{{Infobox website

| name = CHZZK

| logo = Chzzk Logo.svg

| type = {{hlist|Live streaming|Video on demand}}

| language = Korean

| native_name = 치지직

| company_type = Subsidiary

| country_of_origin = South Korea

| area_served =

| owners = Naver

| parent =

| url = {{URL|chzzk.naver.com}}

| commercial = Yes

| registration =

| launch_date = {{start date and age|2023|12|19|df=y}}

| current_status = Active

| native_clients = iOS, Android, Web

}}

CHZZK ({{Korean|hangul=치지직|rr=Chijijik}}) is a video streaming service by Naver, launched in April 2024.{{cite news |last=Sae-jin |first=Park |date=2024-02-06 |title=Naver's streaming platform CHZZK to inject $3.7 mln to attract more content creators |url=https://www.ajudaily.com/view/20240206163502092 |access-date=2024-05-28 |work=ajudaily.com}}{{cite news |last=Rowland |first=Mark |date=1 March 2024 |title=South Korea's Next Big Streaming Platform: Chzzk or AfreecaTV? |url=https://streamhatchet.com/blog/koreas-next-big-streaming-platform-chzzk-or-afreecatv/ |access-date=2024-05-28 |work=Stream Hatchet}}

After Twitch announced the termination of business in Korea, CHZZK started operation.{{Cite web |title=What Is CHZZK (치지직)? Quick Guide 2024 |url=https://www.qqtube.com/blog/what-is-chzzk |access-date=2024-08-05 |website=www.qqtube.com}}

Pre-launch information

Details emerged about the platform through broadcasts by internet broadcasters who had meetings with Naver, trademark information found by netizens in related internet communities, and press articles. As Twitch reduced the video quality to 720p and halted VOD playback in South Korea, causing concerns among streamers who were considering migrating to other websites after Twitch terminated its services, many Twitch streamers reportedly had meetings with Naver.

According to internet broadcasters who attended the meetings, ChijiJik's UI and system are said to be quite similar to Twitch's. Features supported by Twitch such as VOD playback and clips are included, with plans for up to 4K streaming in addition to 1080p. There is a rechargeable sponsorship system integrated with Naver Pay, with the unit being 'cheese'.

According to information technology industry sources on 8 December 2023, Twitch held a business meeting with Naver the previous day to discuss transferring its streamers to Naver's upcoming gaming streaming platform, "CHZZK", scheduled for release on the 19 December.

Beta testing

From 5 to 8 December, internal testing was conducted through broadcasts of in-house League of Legends tournaments. Commentary was provided by Jung No-chul, Necklitt, and Kang Kwi.

On December 6, an official announcement for recruiting beta testers was posted.

The mobile app was renamed to 'CHZZK (치지직)' as the existing Naver gaming app incorporated streaming functionality.

Features

During beta testing, streaming uses H.264 codec with an 8000 kbit/s bitrate.
Accounts banned by streamers cannot chat in the respective streamer's channel. Temporary bans last for 30 seconds and can be applied repeatedly. If permanently banned, *followers of the respective streamer are immediately unfollowed, and the follow button is disabled, preventing further following.
basic layout of the UI is similar to Twitch, making it easy for existing Twitch users to adapt.
mobile application offers a feature to zoom in on specific parts of the screen.
sponsorship currency, cheese (twitch bits), can be paid with Naver Pay or accumulated Naver Pay points.