CJMG-FM

{{short description|Radio station in Penticton, British Columbia}}

{{Infobox radio station

| logo = 97.1-GO-Penticton-CJMG-withoutslogan.webp

| logo_size =

| name = CJMG-FM

| frequency = 97.1 MHz

| city = Penticton, British Columbia

| area = Okanagan-Similkameen

| format = Adult contemporary

| owner = Vista Radio

| licensee =

| airdate = June 1, 1965

| erp = 1,800 watts horizontal polarization only

| haat = {{convert|230|meters}}

| branding = 97.1 GO FM

| class = B

| repeaters = 99.9 CJMG-FM-2 (Oliver)[http://www.crtc.gc.ca/eng/archive/1993/DB93-647.HTM Decision CRTC 93-647]

| sister_stations = CKOR

| webcast = [https://radioplayer.vistaradio.ca/cjmg Listen Live]

| website = [https://www.mypentictonnow.com/]

| former_callsigns = CKOK-FM (1965–1977)
CKOR-FM (1977–1986)

| affiliations =

}}

CJMG-FM (97.1 MHz) is a Canadian radio station located in Penticton, British Columbia. The station, owned by Vista Radio and operating with 1,800 watts of power, is branded as 97.1 GO FM and has an adult contemporary format.

Prior to December 27, 2020, CJMG was branded as 97.1 Sun FM with a CHR/Top 40 format.

On February 8, 2024, Bell Media announced a restructuring that included the sale of 45 of its 103 radio stations to seven buyers, subject to approval by the CRTC, including CJMG, which was sold to Vista Radio. The application was approved on February 13, 2025.{{cite news |last1=Hudes |first1=Sammy |title='Not a viable business anymore': Bell Media selling 45 radio stations amid layoffs |url=https://www.thestar.com/business/not-a-viable-business-anymore-bell-media-selling-45-radio-stations-amid-layoffs/article_59a7d1cd-4fb8-5494-9dd6-01b6d3b96364.html |access-date=8 February 2024 |work=Toronto Star |agency=The Canadian Press |date=8 February 2024}}{{cite web |title=Broadcasting Decision CRTC 2025-44 |url=https://crtc.gc.ca/eng/archive/2025/2025-44.htm |website=Broadcasting Decision CRTC 2025-44 |publisher=CRTC}}

The sale took effect April 14, 2025. Vista rebranded the station as 97.1 GO FM maintaining the adult comtemporry format.