CR Snow

{{Short description|Largest brewing company in China}}

{{Use dmy dates|date=February 2021}}

{{Infobox company

| name = China Resources Snow Breweries Ltd.

| logo = CR Snow logo.png

| type =

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| fate =

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| foundation = 1993

| defunct =

| location = Dongcheng, Beijing, China

| key_people = Humor Wang (General Manager){{cite web|url=http://www.sabmiller.com/index.asp?pageid=1122|title=About us - China|access-date=20 September 2011|publisher=SABMiller plc}}

| num_employees =

| products = Beer

| homepage =

| industry = Brewing

| parent = China Resources Enterprise (51%)
SABMiller (49%){{Cite news|url=http://www.iol.co.za/business/companies/sabmiller-forms-new-china-jv-1.1120503|title=SABMiller forms new China JV|date=18 August 2011|publisher=Independent Online|access-date=30 September 2011}}

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CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.{{Cite news|url=https://www.reuters.com/article/sabmiller-brief-idUSL3E7JI1YI20110818|title=SABMiller invests further into Chinese beer market|date=18 August 2011|publisher=Reuters|access-date=30 September 2011|archive-date=13 July 2015|archive-url=https://web.archive.org/web/20150713214338/http://www.reuters.com/article/2011/08/18/sabmiller-brief-idUSL3E7JI1YI20110818|url-status=live}} It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.{{Cite news|url=https://www.reuters.com/article/chinaresources-idUSL3E7ID2ZI20110713|title=China Resources/SABMiller JV buys breweries from Heineken|date=13 July 2011|publisher=Reuters|access-date=30 September 2011|archive-date=26 March 2013|archive-url=https://web.archive.org/web/20130326013242/http://www.reuters.com/article/2011/07/13/chinaresources-idUSL3E7ID2ZI20110713|url-status=live}}

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).

Brands

File:Snow beer.jpg

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.{{Cite news|url=https://www.reuters.com/article/beer-world-idUSLV64401920090331|title=China's Snow jumps Bud Light to be world No 1|date=31 March 2009|publisher=Reuters|access-date=30 September 2011|archive-date=27 October 2012|archive-url=https://web.archive.org/web/20121027023452/http://www.reuters.com/article/2009/03/31/beer-world-idUSLV64401920090331|url-status=live}}{{Cite news|url=https://www.telegraph.co.uk/finance/china-business/8715919/SABMillers-Asia-chief-Ari-Mervis-raises-a-glass-to-Snow-Beer.html|title=SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer|date=22 August 2011|work=The Telegraph|location=UK|access-date=30 September 2011}} Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.

See also

{{Portal|Companies}}

References

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