Cachet Hotel Group
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Cachet Hospitality Group (CHG) is a lifestyle branding and management company based in New York.
History
Cachet Hospitality Group was co-founded by American investor Robert Roche and Alexander Mirza in May 2013.{{Cite web|title=Beating the Corporate World -- Alexander Mirza, Ceo, CACHET Hospitality Group | CHG|url=https://www.cachethotelgroup.com/index.php/media/beating-corporate-world-alexander-mirza-ceo-cachet-hotel-group|url-status=dead|archive-url=https://web.archive.org/web/20180717213318/https://www.cachethotelgroup.com/index.php/media/beating-corporate-world-alexander-mirza-ceo-cachet-hotel-group|archive-date=2018-07-17|access-date=2018-07-17}} Other founding senior executives of the company included David Laris, Kimy Chen,{{Cite news |date=9 June 2017|title=Cachet set to stamp its mark on Asia-Pacific|url=https://www.bangkokpost.com/business/1265283/cachet-set-to-stamp-its-mark-on-asia-pacific|archive-url=|archive-date=|access-date=2020-07-30|website=Bangkok Post |last1=Sritama |first1=Suchat }} Yvonne Choi,{{Cite news|last=Fung|first=Esther|date=2017-01-03|title=Boutique Hotels Bet on China Even as Nation's Glut of Rooms Worsens|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/boutique-hotels-bet-on-china-even-as-nations-glut-of-rooms-worsens-1483462635|access-date=2020-07-30|issn=0099-9660}} Martin Key and Aaron Griffiths.
In 2014, Cachet acquired the rights to the URBN hotel brand from its founders Scott Barrack and Jules Kwan.{{Cite web|last=Elliott|first=Mark|date=2016-09-29|title=Cachet plans dual debut in Chinese metropolis|url=https://www.traveldailymedia.com/cachet-plans-dual-debut-in-chinese-metropolis/|archive-url=|archive-date=|access-date=2020-07-30|website=Travel Daily|language=en-US}}
Cachet raised convertible debt capital from former Hilton board member John Notter, DMAC Vice Chairman Farooq Arjomand and Merchants Hospitality in its 3rd and 4th years with properties open and under development in China, Thailand, the U.S. and Mexico.
Cachet negotiated an Asia-Pacific joint venture with Wahlburgers, Cachet, and Cachet investor Farooq Arjomand.
In September 2017, Cachet opened its first hotel in New York City.{{Cite web|last=Noto|first=Anthony|date=11 August 2017|title=This week in N.Y.C. funding news: Cachet Boutique, Fatherly, Werk, Jetty|url=https://www.bizjournals.com/newyork/news/2017/08/11/this-week-in-nyc-funding-news-cachet.html|archive-url=|archive-date=|access-date=|website=New York Business Journal}}