Calbee
{{Short description|Japanese snack food company}}
{{Use dmy dates|date=October 2022}}
{{distinguish|text= the Indonesian pharmaceutical company Kalbe Farma}}
{{Multiple issues|{{Expand Japanese|カルビー|date=July 2020}}
{{Update|date=July 2020}}
{{More citations needed|date=July 2020}}}}
{{Infobox company
| name = Calbee, Inc.
| native_name = カルビー株式会社
| native_name_lang = ja
| romanized_name = Karubī Kabushiki-gaisha
| traded_as = {{TYO|2229}}
| logo = Calbee logo.svg
| foundation = {{Start date and age|1949|4|30|df=y}}
| founder =
| location_city = Marunouchi Trust Tower Main
Marunouchi, Chiyoda, Tokyo
| location_country = Japan
| revenue = {{yen|248,665 million}} (March 2019){{cite news | url=https://www.calbee.com/ir/pdf/2019/Calbee_FY2019_results_presentation.pdf | title=Potato Chips - Calbee | access-date=28 July 2019 | archive-date=28 July 2019 | archive-url=https://web.archive.org/web/20190728094159/https://www.calbee.com/ir/pdf/2019/Calbee_FY2019_results_presentation.pdf | url-status=dead }}
| key_people = Makoto Ehara, Chairman and CEO{{Cite web|url=https://www.calbee.co.jp/en/corporate/overview/|title=Corporate Data|publisher=Calbee, Inc.|accessdate=16 February 2024}}
| num_employees = 3,860
| industry = Food
| products = Snacks and other foods
| homepage = {{URL|https://www.calbee.co.jp/en/|www.calbee.co.jp}}
}}
{{nihongo|Calbee, Inc.|カルビー株式会社|Karubī Kabushiki-gaisha}} is a Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on 18 September 2007.{{Cite web |url=http://www.japancorp.net/Article.Asp?Art_ID=15448 |title=Calbee Launches New U.S. Plant |access-date=14 October 2007 |archive-url=https://web.archive.org/web/20071007005303/http://www.japancorp.net/Article.Asp?Art_ID=15448 |archive-date=7 October 2007 |url-status=dead }} Another popular snack they sell are potato fries, called "Jagabee".{{Cite web |title=Jagabee|Calbee |url=https://www.calbee.co.jp/products/select/ |access-date=2 October 2022 |website=www.calbee.co.jp |language=en}} Its snacks are hugely popular in Asia and are well known in the United States.{{Cite web |url=http://www.wjactv.com/money/14146322/detail.html |title="Healthy" Foods That Aren't - Consumer News Story - WJAC Johnstown |access-date=14 October 2007 |archive-date=13 September 2008 |archive-url=https://web.archive.org/web/20080913212156/http://www.wjactv.com/money/14146322/detail.html |url-status=dead }}{{Cite web |url= http://www.komotv.com/news/consumer/10245671.html |title=Don't assume your snacks are healthy |work= KOMO-TV - Seattle, Washington - Consumer News |access-date=14 October 2007 |archive-url= https://web.archive.org/web/20071018090202/http://www.komotv.com/news/consumer/10245671.html |archive-date=18 October 2007 |url-status=dead }}
History
The company was founded in devastated post-war Hiroshima by Takashi Matsuo in 1949. His first product was the Calbee Caramel, named after the word "calcium" and vitamin B1. Due to the product's popularity, the company name was changed to Calbee in 1955.{{cite news |last1=Ryall |first1=Julian |title=Calbee: how snack foods company in post-nuclear Hiroshima became a global giant |url=https://www.scmp.com/lifestyle/food-drink/article/3012553/calbee-how-snack-foods-company-post-nuclear-hiroshima-became |work=South China Morning Post |date=1 June 2019}}
In 1973, Calbee Moh Seng (previously the Moh Seng Importer & Exporter Private Limited) was integrated into Calbee. It started off as the sole distributor of Calbee goods in Singapore.{{Cite web |title=Calbee Moh Seng {{!}} Home |url=https://calbeemohseng.com.sg/ |access-date=2 October 2022 |website=calbeemohseng.com.sg}}
In the 1970s, Calbee partnered with Four Seas Group to introduce the company's products in Hong Kong. In 1994, the two companies formed the Calbee Four Seas joint venture company, and opened a new production plant in Tseung Kwan O Industrial Estate in 2000.{{cite web |title=Our History and Milestone |url=http://www.fourseasgroup.com.hk/us/aboutus/history-and-milestones |publisher=Four Seas Group |access-date=31 July 2020}}
In 1980, Calbee established Calbee Tanawat in Thailand.
Calbee International launched in Hong Kong in 1992.
In 2018, Calbee acquired UK company
Seabrook Crisps. In 2019, Calbee acquired Warnock Food Products.{{Cite news|date=7 November 2019|title=BGL Announces the Sale of Warnock Food Products to Calbee|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/press-releases/2019-11-07/bgl-announces-the-sale-of-warnock-food-products-to-calbee|access-date=24 December 2020}}
Sponsorship
File:Tyrrell 021-1.jpg with Calbee sponsorship.|alt=]]
Calbee sponsored the Tyrrell Racing F1 team from 1990 to 1994 when Japanese drivers Satoru Nakajima and Ukyo Katayama drove for the team.
The company was also one of the sponsors for the anime Tiger and Bunny. Alongside dmm.com, they sponsored the character of Dragon Kid.
Calbee is one of the sponsors of the Nippon Professional Baseball league; the sponsorship includes product tie-ins with the league, the teams and a collaboration with Konami's Pro Baseball Spirits A.{{Cite web |title=ポテトチップス プロ野球スピリッツA うすしお味 |url=https://www.calbee.co.jp/products/detail/?p=20241114113210 |access-date=2025-01-09 |website=Calbee Japan Website |language=ja}}{{Cite web |title=2024プロ野球チップス第2弾 うすしお味 |url=https://www.calbee.co.jp/products/detail/?p=20240520134711 |access-date=2025-01-09 |website=Calbee Japanese Website |language=ja}}
References
{{Reflist}}
External links
- {{Official website|https://www.calbee.co.jp}}
{{Portal|Tokyo|Companies|Food}}
- {{Commonscatinline}}
{{Authority control}}
Category:food manufacturers based in Tokyo
Category:Snack food manufacturers of Japan
Category:Brand name potato chips and crisps
Category:Japanese companies established in 1949
Category:Confectionery companies of Japan
Category:Food and drink companies established in 1949
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