Camilla and Marc

{{Infobox company

| name = Camilla and Marc

| logo =

| type = Private company

| foundation = 2003

| founder = Marc Freeman
Camilla Freeman-Topper

| location_city = Sydney

| location_country = Australia

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| key_people =

| area_served = International

| industry = Fashion

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| website = {{url|camillaandmarc.com/}}}}

Camilla and Marc is an Australian women's fashion label launched in 2003 at Australian Fashion Week by Sydney based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as masculine tailoring with feminine silhouettes.{{cite news |last1=Fisher |first1=Alice |title=Why we're watching: Camilla and Marc |url=https://www.theguardian.com/culture/2013/jul/21/camilla-marc-fashion-designers-australia |accessdate=4 August 2014 |publisher=The Observer|date=21 July 2013}} Vogue Australia defined the brand hallmarks as a combination of luxurious fabrics, colourful prints and eccentric details.{{cite news|last1=staff|title=Camilla and Marc|url=http://www.vogue.com.au/people/designers/camilla+and+marc+,19|accessdate=4 August 2014|publisher=Vogue Australia|date=2014|archive-url=https://web.archive.org/web/20140820003622/http://www.vogue.com.au/people/designers/camilla+and+marc+,19|archive-date=20 August 2014|url-status=dead}}

History

Camilla Freeman-Topper (born 1981) studied fashion at Whitehouse Institute of Design, Sydney, before winning a scholarship and spending a further year training at Accademia italiana in Florence, Italy. Marc Freeman (born 1979) trained in engineering and a masters of commerce at University of New South Wales before they started the brand together. Freeman manages the brand and business, while Freeman-Topper focuses on design.

In 2007, Camilla and Marc launched a swimwear range, known as C&M Camilla and Marc Swim. Two years later, its first store opened in the Sydney suburb of Paddington, followed by a further store in Melbourne and an e-commerce site.

In August 2012, the brand launched a C&M Camilla and Marc off duty line.{{cite news|last1=Press|first1=Clare|title=C&M camilla and marc|url=http://www.vogue.com.au/people/events/c+m+camilla+and+marc,18931|accessdate=4 August 2014|publisher=Vogue Australia|date=1 August 2012|archive-url=https://web.archive.org/web/20140810112523/http://www.vogue.com.au/people/events/c+m+camilla+and+marc,18931|archive-date=10 August 2014|url-status=dead}} Designed as a 'little sister' to the main brand, it included a full range at a lower price, including denim and swimwear, designed to appeal to a younger audience.{{cite news|last1=Scheller O'Donnell|first1=Sarah|title=camilla and marc's Diffusion Line C&M|url=http://www.broadsheet.com.au/melbourne/fashion/article/camilla-and-marcs-diffusion-line-cm|accessdate=4 August 2014|publisher=Broadsheet|date=2 August 2012}}

In 2013, the label's 10th anniversary, CCamilla and Marc was chosen to open the show at Australian Fashion Week.{{cite news|last1=Waterhouse|first1=Kate|title=Date with Kate: Camilla and Marc Freeman|url=http://www.smh.com.au/lifestyle/date-with-kate-camilla-and-marc-freeman-20130405-2hach.html|publisher=Sydney Morning Herald|date=7 April 2013}} In 2014, a second Sydney store at Fiveways opened, enabling the first Sydney store to focus on retailing the diffusion line. A footwear line was announced for launch in late 2014.{{cite news|last1=staff|title=Sydney flagship for Camilla and Marc|url=http://www.insideretail.com.au/blog/2014/05/19/camilla-marc-launch-flagship-sydney-store/|accessdate=4 August 2014|publisher=Inside Retail|date=19 May 2014}}

In 2018, the brand was the first shown again at the Australian Fashion Week.{{cite news |last1=Singer|first1=Melissa|title=Camilla and Marc lure big name to open fashion week |url=https://www.smh.com.au/lifestyle/fashion/camilla-and-marc-lure-big-name-to-open-fashion-week-20180427-p4zbyo.html |work=Sydney Morning Herald |date=April 28, 2018}}

Camilla and Marc expansion plans in Australia continue with 5 stores opening across the country over the past few years – and with three more boutiques set to open by end of 2018. This growth has been complemented by a strong emergence in the US and international markets.

Renowned for their quality finishes and luxury design Camilla and Marc opened their first boutique in Paddington in 2009. In 2014, they opened their second store in Fiveways and a third in Mosman in December 2015. Following on from this momentum, the brand opened Emporium in the Melbourne central business district in July 2016, joining their Armadale store in Melbourne's inner city suburbs. The Strand boutique in the Sydney central business district opened its doors in April 2017. Further in 2017, an outlet in Rosebery opened and 2018 has seen the opening of their first boutique in Perth at Claremont Quarter.

With a strong following by international industry forerunners such as US InStyle Editor Laura Brown and stylist Vanessa Traina, the brand's local awareness in the US has developed exponentially. In May 2018, Camilla and Marc opened MBFWA to coincide with the label's 15th anniversary. The show garnered international attention and was widely well received as a triumphant celebration of their 15 years in the business. 60 tonnes of sand were used to create a Dystopian Australian landscape, exploring themes of futurism, reflection and light within the collection.

In 2021, the Armadale brand store was refurbished and redesigned to focus on creating a more intimate setting, featuring an earthy palette and strong geometric shapes.{{Cite web |title=Melbourne: Camilla and Marc store renewal – superfuture® |url=https://superfuture.com/2021/01/new-shops/melbourne-camilla-and-marc-store-renewal/ |access-date=2022-03-08 |language=en-US}}

International following

UK newspaper The Observer described Camilla and Marc as a brand to watch in July 2013. The brand has been exporting since its second season. International stockists include Saks Fifth Avenue, Net-a-Porter and Intermix, New York.

High-profile wearers of the brand have included Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart.