Campaign (magazine)

Campaign publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com.

Each spring Campaign releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. Campaign also publishes the A-List, a directory of leading executives from the advertising and media industries, at the end of each year.

The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine then acquired it for Haymarket{{cite news |title=Listings |url=http://www.pressgazette.co.uk/story.asp?storyCode=29043§ioncode=1 |work=Press Gazette |date=19 November 2004 |access-date=2009-04-27 |archive-url=https://web.archive.org/web/20110616182439/http://www.pressgazette.co.uk/story.asp?storyCode=29043§ioncode=1 |archive-date=2011-06-16 |url-status=dead }} and hired Roland Schenk to redesign it. On its relaunch, it was an immediate success {{cite book |title=Saatchi & Saatchi: the inside story |last=Fendley |first=Alison |year=1996 |publisher=Arcade Publishing |isbn=978-1-55970-363-5 |page=23 }} and became known as "the Bible of British adland".{{cite book |title=Adland: a global history of advertising |last=Tungate |first=Mark |year=2007 |publisher=Kogan Page Publishers |isbn=978-0-7494-4837-0 |page=[https://archive.org/details/adlandglobalhist00tung/page/95 95] |url-access=registration |url=https://archive.org/details/adlandglobalhist00tung/page/95 }} Its first issue under Haymarket appeared on 12 September 1968.{{cite web | title=Haymarket| website=Magforum | date=8 December 2004 | url=http://www.magforum.com/magazinepublishers4.htm#hay | access-date=24 September 2023}}

In 2013, Campaign underwent a redesign,{{Cite web|url=https://www.theguardian.com/media/2013/jan/21/campaign-magazine-abandon-a3-size-redesign|title=Campaign magazine to drop A3 format|last=Sweney|first=Mark|date=2013-01-21|website=the Guardian|language=en|access-date=2018-09-14}} dropping its A3 newspaper-size format. In the same year it also launched its first paid-for app, which readers receive as part of their subscription, on the Apple Newsstand service.

In May 2016, Haymarket Business Media consolidated their marketing communications publishing portfolio under the Campaign brand, leading to the closure of Marketing Magazine, Brand Republic, and Media Week.{{cite news|date=5 May 2016|title=Launch of new Campaign|url=http://www.campaignlive.co.uk/article/claire-rachel-proud-announce-birth-new-campaign/1393588|access-date=2016-05-08}}{{Cite web|title=Haymarket folds Marketing and Media Week titles, Brand Republic to be rolled into Campaign|url=https://www.thedrum.com/news/2016/03/22/haymarket-folds-marketing-and-media-week-titles-brand-republic-be-rolled-campaign|access-date=2021-11-30|website=The Drum}} Media Week was previously publishing physical magazines when it was first launched 1985 and turned into an online-only publication in 2009 during a restructuring by Haymarket.{{Cite web|date=2009-11-17|title=Media Week to close after nearly 25 years|url=http://www.theguardian.com/media/2009/nov/17/media-week-to-close|access-date=2021-11-30|website=the Guardian|language=en}} The May 2016 consolidation also saw the launch of another Haymarket specialist job board, Campaign Jobs.

The Campaign Big Awards recognize the best agencies, campaigns and creative work of the year. The Campaign Media Awards celebrate creativity in the media business, with categories for both media agencies and media owners.

{{reflist}}

• {{Official website|www.campaignlive.co.uk}}

{{Haymarket Media Group}}

{{DEFAULTSORT:Campaign}}

Category:Business magazines published in the United Kingdom

Category:Weekly magazines published in the United Kingdom

Category:Magazines published in London

Category:Magazines about advertising

Category:Magazines established in 1968

Category:Professional and trade magazines published in the United Kingdom