Canali

{{short description|Italian luxury menswear company}}

{{About|the Italian clothier|the surname|Canali (surname)|the village in Azerbaijan|Canalı}}

{{Use dmy dates|date=October 2020}}

{{Infobox company

| name = Canali

| logo = Canali.svg

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| traded_as =

| industry = Tailors

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| foundation = Italy 1934

| founder = The Canali family

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| location_city = Sovico

| location_country = Italy

| locations =

| area_served = Worldwide

| key_people = Paolo Canali (Sales & Marketing Director)
Andrea Pompilio (Creative Consultant)
Elisabetta Canali (Global Communication Director)

| products = Luxury Men's Clothing

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| num_employees = 1,500

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| homepage = {{URL|www.canali.com}}

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Canali is an Italian luxury menswear brand founded in 1934.

History

Canali was founded in 1934 by the Canali brothers Giovanni, a fabric magnate, and Giacomo, a tailor.{{Cite web|title=Stefano Canali: ‘The suit is not dead. It’s just evolving’|url=https://www.gq-magazine.co.uk/fashion/article/stefano-canali-interview|access-date=2021-03-22|website=British GQ|language=en-GB}}

In the 1950s, the ownership of Canali passed on to the second generation of the family. In the 1970s, Canali was the first Italian tailor to introduce mechanised cutting machines.{{cite web|author=Leitch, Luke|date=23 October 2013|title=Road map to success, Italian style|url=https://www.telegraph.co.uk/luxury/mens-style/7766/road-map-to-success-italian-style.html|archive-url=https://web.archive.org/web/20131025024132/http://www.telegraph.co.uk/luxury/mens-style/7766/road-map-to-success-italian-style.html|url-status=dead|archive-date=25 October 2013|access-date=13 March 2014|work=The Telegraph}} In 1980, 50% of its sales were international.{{in lang|es}} C. Preja, [https://www.modaes.es/empresa/la-italiana-canali-se-suma-a-la-invasion-de-la-sastreria-en-espana-con-su-primera-tienda-en-madrid.html La italiana Canali se suma a la invasión de la sastrería en España con su primera tienda en Madrid], Modaes.es, 4 November 2013

In 2007, the company abandoned its family-managed policy.Moinak Mitra, [https://economictimes.indiatimes.com/italian-luxury-brand-canali-strikes-the-indian-chord/articleshow/6816979.cms Italian luxury brand Canali strikes the Indian chord], Indiatimes.com, 27 October 2010

In 2010, New York Yankees pitcher Mariano Rivera was the spokesmodel for a Canali advertisement campaign, the first time the brand used an athlete for advertising purposes.{{cite web | url=http://www.wwd.com/menswear-news/retail-business/canali-to-use-rivera-in-fall-ads-3220077?src=search_links | title=Canali to Use Mariano Rivera in Fall Ads | publisher=WWD | date=16 August 2010 | access-date=13 March 2014}}Harvey Araton, [https://www.nytimes.com/2010/04/26/sports/baseball/26rivera.html The Understated Elegance of the Yankees’ Rivera], Nytimes.com, 25 April 2010 In 2014, Canali opened its first store in Spain, in Madrid, and signed a franchise deal with the Spanish company Yusty. In 2015, Canali opened a store in Washington, DC.Michael Neibauer, [https://www.bizjournals.com/washington/breaking_ground/2015/01/rejoice-men-who-enjoy-a-finely-tailored-suit.html Rejoice, men who enjoy a finely tailored suit: Canali coming to CityCenterDC], Bizjournals.com, 30 January 2015[https://www.urbandaddy.com/articles/34346/washington-dc/canali-yes-we-canali-italian-finery-comes-to-downtown Yes, We Canali], Urbandaddy.com, 3 April 2015 In December 2015, Canali opened its online shop.{{in lang|es}} [https://www.eleconomista.es/evasion/caprichos/noticias/7163457/11/15/La-tienda-online-de-Canali-ya-es-una-realidad.html La tienda online de Canali ya es una realidad], Eleconomista.es, 6 December 2015

In October 2017, Canali closed the Carate Brianza factory and dismissed its 134 employees.Sandra Salibian, [https://wwd.com/fashion-news/fashion-scoops/canali-to-close-factory-dismiss-134-employees-11029447/ Canali to Close a Factory, Dismiss 134 Employees], Wwd.com, 17 October 2017 In November 2017, the company denied rumors it was looking for a buyer.Sandra Salibian, [https://wwd.com/fashion-news/fashion-scoops/canali-denies-sale-rumors-11056611/ Canali Denies Sale Rumors], Wwd.com, 25 November 2017 In September 2018, Canali entered the Chinese ecommerce market through a partnership with Secoo.[https://jingdaily.com/canali-chinese-e-commerce/ Canali Brings Its Italian Designs to Chinese E-commerce], Jingdaily.com, 28 September 2018 Following the outbreak of the coronavirus pandemic, Canali changed its creative strategy for more "homey", casual designs to fit the work-from-home trend.[https://www.esquire.com/style/big-black-book-summer-2024/a60872866/canali-casual-clothing/ Canali Chills Out] Esquire, Nick Sullivan, June 17, 2024

Description

File:HK Central IFC mall Canali shop.jpg, Hong Kong]]

Led by the third generation of the family, Canali employs 1,500 people in seven factories in Italy, where it makes about 250,000 individual pieces of clothing annually.{{cite web | url=https://www.telegraph.co.uk/luxury/mens-style/6974/canali-is-a-superpower-of-suiting-and-semi-formal-menswear-worn-by-barack-obama.html | archive-url=https://web.archive.org/web/20131104163110/http://www.telegraph.co.uk/luxury/mens-style/6974/canali-is-a-superpower-of-suiting-and-semi-formal-menswear-worn-by-barack-obama.html | url-status=dead | archive-date=4 November 2013 | title=Mencyclopaedia: Canali | work=The Daily Telegraph | date=21 June 2013 | access-date=13 March 2014 | author=Leitch, Luke}} In 2012, 87.5% of the total production was exported;{{cite web | url=http://www.mffashion.com/en/coverstory/2014/05/28/canali-relaunches-at-80-years | title=Canali relaunches at 80 years | publisher=MFfashion | access-date=16 June 2014}}

Canali has 180 boutique stores including 52 in China, and is also distributed through a network of 1,000 retail stores worldwide.Joseph DeAcetis, [https://www.forbes.com/sites/josephdeacetis/2019/07/17/how-canali-menswear-uses-innovation-to-achieve-aesthetic-perfection-as-consumers-evolve/#1f9d1bb0295e How Canali Menswear Uses Innovation To Achieve Aesthetic Perfection As Consumers Evolve], Forbes.com, 17 June 2019

Canali provides a Su Misura service which consists of a tailored-made pieces and personalized artistry to make a piece unique.

See also

References

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