Cannella Media
{{Short description|American media company}}
{{Infobox company
| name = Cannella Media DTC, L.L.C.
| logo = CanellaMediaLogo.png
| logo_caption =
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| type =
| industry = Media
| founded = {{Start date and age|1985}}
| founder = Frank Cannella
| hq_location_city = Burlington, Wisconsin
| hq_location_country = U.S.
| area_served = United States
| key_people = Rob Medved (CEO)
| products =
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| website = {{URL|https://www.cannellamedia.com}}
}}
Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.{{Cite web|url=https://biztimes.com/cannella-to-expand-with-new-headquarters-in-burlington/|title=Cannella to expand with new headquarters in Burlington|date=May 24, 2011}} Rob Medved is the incumbent chief executive officer of the company.{{Cite web|url=https://www.bizjournals.com/milwaukee/stories/2006/03/06/smallb1.html|title=Cannella Response Television|website=Milwaukee Business Journal}}
Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.
History
Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.{{Cite web|url=https://biztimes.com/robert-kern-to-win-bravo-lifetime-achievement-award/|title=Robert Kern to Win Bravo! Lifetime Achievement Award|date=March 17, 2006}}
In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.
In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.{{Cite web|title=Private equity firms invest in Cannella Response Television |url=https://www.bizjournals.com/milwaukee/stories/2009/06/15/daily18.html|website=Milwaukee Business Journal}}{{Cite web|url=https://archive.jsonline.com/business/48157392.html/|title=Equity firms invest in Cannella Response Television |website=Milwaukee Journal Sentinel}}
In May 2011, Cannella moved to the new headquarters in Burlington.{{Cite web|url=https://biztimes.com/cannella-moves-to-new-hq/|title=Cannella moves to new HQ|date=December 6, 2011}}{{Cite web|url=https://archive.jsonline.com/newswatch/122468934.html?newsWatchDate=5-24-2011 |title=Groundbreaking today on new HQ for Cannella offices in Burlington|website=Milwaukee Journal Sentinel}}
In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.{{Cite web|url=https://biztimes.com/cannella-response-television-acquires-new-york-media-company/|title=Cannella Response Television acquires New York media company|first=Molly|last=Dill|date=January 29, 2016}}{{Cite web|url=https://www.businessinsider.com/why-private-equity-firms-keep-buying-ad-tech-companies-2016-10|title=Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing|first=Lara|last=O'Reilly|website=Business Insider}}
Operations
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.{{Cite web|url=https://timelesstv.com/assets/Cannella_One_Sheet_MMN_Timeless_v7.pdf|title=Cannella}} Late night periods on all of their networks feature paid programming.
The company's networks include;
- Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
- Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
- CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
- Magnificent Movies Network, which features older and public domain-films.
- OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.
- RVTV, programming focused on recreational vehicles and the outdoors.
- Timeless TV, featuring public domain sitcom episodes.
References
{{reflist}}
External links
- [https://www.cannellamedia.com/ Cannella Media website]
- [https://www.magmovienet.com/ Magnificent Movies Network]
- [https://timelesstv.com/ Timeless TV]
Category:Companies established in 1985
Category:Mass media companies established in 1985
Category:Telecommunications companies established in 1985
Category:Television broadcasting companies of the United States