Castorama

{{Short description|French multinational hardware store chain owned by British Kingfisher plc}}

{{More citations needed|date=January 2020}}

{{Infobox company

| name = Castorama

| logo = Castorama Logo.svg

| image = Castorama w Siedlcach.jpg

| image_caption = Castorama in Siedlce, Poland

| type = Private

| foundation = {{Start date and age|1969|6|13|df=y}} in Lille, France

| location_city = Templemars

| location_country = France

| area_served =

| key_people = Marc Tenart (CEO)

| num_employees =

| industry = Retail

| products = DIY, home improvement tools, gardening Supplies and Plants

| revenue = £2,246 million (2018/2019) (France)
£1,431 million (2018/2019) (Poland)

| net_income =

| parent = Kingfisher plc

| homepage = {{URL|https://www.castorama.fr/}}

}}

Castorama ({{IPA|fr|kastoʁama}}) is a French retailer of DIY and home improvement tools and supplies, headquartered in Templemars, France, and is part of the British group Kingfisher plc, which has 101 stores in France and 90 in Poland."[http://www.kingfisher.co.uk/index.asp?pageid=171 Castorama France]". {{Webarchive|url=https://web.archive.org/web/20110611165056/http://www.kingfisher.co.uk/index.asp?pageid=171 |date=2011-06-11 }}. Kingfisher plc. Retrieved on 2 February 2011. "Head office Parc d'Activités BP 101 59175 Templemars France." The company became a subsidiary of Kingfisher plc in May 2002, along with Castorama's own subsidiary Brico Dépôt.{{cite web |url=http://edition.cnn.com/2002/BUSINESS/05/15/kingfisher.castorama/ |title=Kingfisher in $4.6bn French deal |publisher=CNN |date=8 July 2002 |access-date=16 September 2018}}

Some outlets have been converted or relocated under the Brico Dépôt format "DIY warehouse", based on the B&Q Warehouse fascia in the United Kingdom. In February 2009, Kingfisher sold 31 stores of Castorama in Italy to French retailer Leroy Merlin.

In 1969, Christian Dubois founded in Englos, near Lille, France's first large-scale (5000 m²) DIY store. The rapid expansion of the chain meant that 20 years later Castorama had 80 stores in France.{{Cite journal|language=fr-fr|author1=|title=Castorama, la réussite du castor bricoleur|periodical=deco.fr|date=2008-11-01|url=http://www.deco.fr/actualite-deco/155794-castorama-reussite-castor-bricoleur.html|access-date=2016-10-26|pages=}}

A second store opened in 1972, followed by a third in 1973. In 1975, Castorama set up shop in Plaisir (Yvelines), outside its home region.{{cite web|access-date=3 October 2016|date=22 March 2012|title=Castorama, le pionnier de la grande surface de bricolage|url=http://www.lsa-conso.fr/castorama-le-pionnier-de-la-grande-surface-de-bricolage,128909|website=lsa-conso.fr}} In 1977, Castorama launched its famous slogan "Chez Casto, y a tout ce qu'il faut!", a phrase coined by Lucky Blondo and taken up two years later by Pierre Perret.{{Cite journal|author1=|title=Lucky Blondo: «J'étais terrorisé sur scène»|periodical=Le Telegramme|date=2012-11-11|url=http://www.letelegramme.fr/ig/generales/regions/bretagne/lucky-blondo-j-etais-terrorise-sur-scene-11-11-2012-1902484.php|access-date=2016-10-26|pages=}}