Castore

The company was founded in 2015 by brothers Thomas and Philip Beahon, when they were 25 and 22 years old respectively.{{Cite web|last=Gavin|first=Dearbhla|date=23 September 2019|title=The young brothers who signed up Andy Murray|url=https://www.bbc.com/news/business-49729166|url-status=live|access-date=31 October 2020|website=BBC News|archive-url=https://web.archive.org/web/20190923042202/https://www.bbc.com/news/business-49729166 |archive-date=2019-09-23 }} Tom had been a professional youth football player for Tranmere Rovers between the ages of 17 and 21 before spending time at Jerez Industrial in Spain and attending the Glenn Hoddle Academy. Phil played semi-professional cricket for Cheshire and Lancashire cricket clubs.

The pair left their playing careers in 2013 and moved to London to work in finance in an effort to raise money for their sportswear venture; Tom worked at Lloyds Bank and Phil for Deloitte.{{Cite web|last=Houghton|first=Tom|date=2 January 2020|title=The ex-athlete brothers who signed Andy Murray now taking on the world with luxury sportswear brand Castore|url=https://www.business-live.co.uk/enterprise/ex-athlete-brothers-who-signed-17471670|url-status=live|access-date=18 November 2020|website=BusinessLive|archive-url=https://web.archive.org/web/20200102093332/https://www.business-live.co.uk/enterprise/ex-athlete-brothers-who-signed-17471670 |archive-date=2020-01-02 }} During their time in London they began their market research by interviewing patrons of high-end gymnasiums and signing up a number of prolific investors from the fashion and sporting industries. Castore launched online in 2016. In 2019 Forbes listed the pair in their "30 Under 30" list.{{Cite web|title=Castore|url=https://www.forbes.com/profile/castore/?list=30under30-europe-retail-ecommerce&sh=4d1c959f350b|url-status=live|access-date=18 November 2020|website=Forbes|archive-url=https://web.archive.org/web/20210719231121/https://www.forbes.com/profile/castore/?list=30under30-europe-retail-ecommerce&sh=4d1c959f350b |archive-date=2021-07-19 }}

On 5 July 2023, it was announced that Castore is to open its first shop in Ireland, on Dublin's Grafton Street.{{cite news | url=https://www.irishtimes.com/property/commercial-property/2023/07/05/premium-sportswear-brand-castore-to-open-store-on-grafton-street/ | title=Premium sportswear brand Castore to open store on Grafton Street | newspaper=The Irish Times }} In March 2024, Castore has secured an exclusive deal with GL Dameck to become the sole licensee for Umbro Professional Team Sports, enabling them to distribute the Umbro brand across several key European markets.{{Cite web |last=Saleh |first=Tariq |date=2024-03-21 |title=Castore bolsters English soccer footprint with Umbro sub-license deal |url=https://www.sportcal.com/news/castore-bolsters-english-soccer-footprint-with-umbro-sub-license-deal/ |access-date=2024-03-25 |website=Sportcal |language=en-US}}

File:Williams Murray wayout.jpg wearing Castore branded items at the 2019 Wimbledon Championships]]

2019

In January 2019, Castore became the official kit partner to British tennis champion Andy Murray, who also became a shareholder in the company in March of that year.{{Cite news|last=Wightman-Stone|first=Danielle|date=7 March 2019|title=Andy Murray becomes shareholder in sportswear brand Castore|url=https://fashionunited.uk/news/business/andy-murray-becomes-shareholder-in-sportswear-brand-castore/2019030742023|url-status=live|access-date=31 October 2020|website=FashionUnited|archive-url=https://web.archive.org/web/20191202130016/https://fashionunited.uk/news/business/andy-murray-becomes-shareholder-in-sportswear-brand-castore/2019030742023 |archive-date=2019-12-02 }} The company brands Murray's products as AMC, and it became the official apparel partner of the Lawn Tennis Association.{{Cite web|date=13 November 2020|title=LTA enhance commercial programme with long-term AMC apparel deal|url=https://www.lta.org.uk/about-us/tennis-news/news-and-opinion/general-news/2020/november/lta-partner-amc-in-apparel-deal/#|url-status=live|access-date=14 November 2020|website=Lawn Tennis Association|archive-url=https://web.archive.org/web/20201113095342/https://www.lta.org.uk/about-us/tennis-news/news-and-opinion/general-news/2020/november/lta-partner-amc-in-apparel-deal/ |archive-date=2020-11-13 }} Marlie Packer, who plays for England's women's rugby union team, is a brand ambassador for Castore.{{Cite web|last=Hardcastle|first=Jenny|date=20 May 2020|title=Introducing England Rugby Player – Marlie Packer|url=https://castore.com/blogs/journal/introducing-england-rugby-player-marlie-packer|url-status=live|access-date=31 October 2020|website=Castore|archive-url=https://web.archive.org/web/20200803202009/https://castore.com/blogs/journal/introducing-england-rugby-player-marlie-packer |archive-date=2020-08-03 }} In December 2019, Cricket West Indies signed a three-year deal with Castore to produce their official kit.{{Cite web|date=27 December 2019|title=CASTORE SPORTSWEAR: OFFICIAL KIT PARTNER FOR WI TEAMS|url=https://www.windiescricket.com/news/castore-sportswear-becomes-official-team-kit-partner-wi-cricket-teams/ |access-date=31 October 2020|website=Cricket West Indies}}

2020

In early 2020, Castore secured £7.5 million in funds from undisclosed private investors to help the company move into elite professional football.{{Cite web|last=Imms|first=Katie|date=17 February 2020|title=Castore secures £7.5m to support expansion|url=https://www.drapersonline.com/archive/castore-secures-7-5m-to-support-expansion|url-status=live|access-date=29 March 2021|website=Drapers|archive-url=https://web.archive.org/web/20210719231123/https://www.drapersonline.com/archive/castore-secures-7-5m-to-support-expansion |archive-date=2021-07-19 }} In May 2020, Castore became the official kit supplier of Scottish Premiership club, Rangers on a five-year deal believed to be worth £25 million.{{Cite web |last=Moore |first=Joe |date=19 May 2020 |title=Castore co-founder Tom Beahon teases plans for new 2020/21 Rangers kits after signing £25million deal with Scottish Premiership giants |url=https://talksport.com/football/707676/castore-tom-beahon-teases-plans-new-2020-21-rangers-kits-scottish-premiership/ |url-status=live |access-date=4 November 2020 |website=Talksport |publisher=Wireless Group |archive-url=https://web.archive.org/web/20200527104044/https://talksport.com/football/707676/castore-tom-beahon-teases-plans-new-2020-21-rangers-kits-scottish-premiership/ |archive-date=2020-05-27 }}{{Cite web|last=Coleman|first=Joe|date=1 July 2020|title=Rangers unveil new home kit designed by Castore for 2020/21 season with launch featuring emotional fan video|url=https://talksport.com/football/725025/rangers-new-kit-castore-launch-jersey-strip/|url-status=live|access-date=31 October 2020|website=talkSPORT|publisher=Wireless Group|archive-url=https://web.archive.org/web/20201219111423/https://talksport.com/football/725025/rangers-new-kit-castore-launch-jersey-strip/ |archive-date=2020-12-19 }}

2021

In May 2021, McLaren and Castore announced a multi-year deal for them to become the official team apparel and sportswear partner to the McLaren Formula One team.{{Cite web|date=4 May 2021|title=CASTORE BECOMES OFFICIAL TEAM APPAREL AND SPORTSWEAR PARTNER FOR THE McLAREN FORMULA 1 TEAM|url=https://www.mclaren.com/racing/inside-the-mtc/castore-becomes-official-team-apparel-sportswear-partner-mclaren-f1-team/|url-status=live|access-date=7 May 2021|website=McLaren|archive-url=https://web.archive.org/web/20210504103221/https://www.mclaren.com/racing/inside-the-mtc/castore-becomes-official-team-apparel-sportswear-partner-mclaren-f1-team/ |archive-date=2021-05-04 }} In the same month, Castore signed a multi-year deal with Premier League club Wolverhampton Wanderers to become their new on-field partner. This partnership deviated from previous agreements held by the company, with Castore providing the playing staff with kits, while Wolves manufactured and distributed the replica kits under license.{{Cite web|date=21 May 2021|title=Castore unveiled as Wolves' on-field partner in landmark deal|url=https://www.wolves.co.uk/news/club/20210521-castore-unveiled-as-wolves-on-field-partner-in-landmark-deal/|url-status=live|access-date=21 May 2021|website=Wolverhampton Wanderers F.C.|archive-url=https://web.archive.org/web/20210521084306/https://www.wolves.co.uk/news/club/20210521-castore-unveiled-as-wolves-on-field-partner-in-landmark-deal/ |archive-date=2021-05-21 }}

In June 2021, it was announced that rugby union side Saracens had agreed a five-year supply deal with Castore ahead of their return to Premiership Rugby in the 2021–22 season. The deal also included additional partnerships with Saracens' women's team and Saracens Mavericks netball team.{{Cite web|last=Shapley|first=Oli|date=22 June 2021|title=SARACENS AGREE MULTI-YEAR PARTNERSHIP WITH CASTORE AS NEW ERA BACK IN PREMIERSHIP BEGINS|url=https://www.saracens.com/saracens-agree-multi-year-partnership-with-castore-as-new-era-back-in-premiership-begins/|url-status=live|access-date=22 June 2021|website=Saracens F.C.|archive-url=https://web.archive.org/web/20210622080245/https://www.saracens.com/saracens-agree-multi-year-partnership-with-castore-as-new-era-back-in-premiership-begins/ |archive-date=2021-06-22 }} In July 2021, Castore signed a multi-year deal with Premier League club Newcastle United to become their new kit manufacturer.{{Cite web|date=2 July 2021|title=Newcastle United announces Castore partnership|url=https://www.nufc.co.uk/news/latest-news/newcastle-united-announces-castore-partnership/|url-status=live|access-date=2 July 2021|website=Newcastle United F.C.|archive-url=https://web.archive.org/web/20210702081611/https://www.nufc.co.uk/news/latest-news/newcastle-united-announces-castore-partnership/ |archive-date=2021-07-02 }}

In September 2021, it was announced that the England and Wales Cricket Board had signed a ten-year deal with Castore worth £25 million to become the official kit supplier, starting from April 2022.{{Cite web|date=13 September 2021|title=Castore confirmed as Official Kit Supplier to England Cricket|url=https://www.ecb.co.uk/england/women/news/2248054/castore-confirmed-as-official-kit-supplier-to-england-cricket|url-status=live|access-date=13 September 2021|website=England and Wales Cricket Board|archive-url=https://web.archive.org/web/20210914065348/https://www.ecb.co.uk/england/women/news/2248054/castore-confirmed-as-official-kit-supplier-to-england-cricket |archive-date=2021-09-14 }} The same month Cricket South Africa signed a three-year deal with Castore to produce their official kit,{{Cite web|date=30 September 2021|title=CSA WELCOMES CASTORE AS ITS OFFICIAL APPAREL PARTNER|url=https://cricket.co.za/2021/09/30/csa-welcomes-castore-as-its-official-apparel-partner-2/|url-status=live|access-date=30 September 2021|website=Cricket South Africa|archive-url=https://web.archive.org/web/20220103141737/https://cricket.co.za/2021/09/30/csa-welcomes-castore-as-its-official-apparel-partner-2/ |archive-date=2022-01-03 }} although a new technical partner was announced with more than 12 months left on the original deal.{{Cite web |title=Lotto Sport confirmed as official technical partner to CSA |url=https://supersport.com/cricket/south-africa-v-australia-202324/news/0d0e57d8-aa50-434d-a111-ee66172b4603/lotto-sport-confirmed-as-official-technical-partner-to-csa |access-date=2023-11-21 |website=SuperSport |language=en}} In December Kent County Cricket Club announced it would partner with Castore as a technical partner beginning in the 2022 season.{{Cite web|date=14 December 2021|title=KENT CRICKET PARTNERS WITH CASTORE AHEAD OF 2022 SEASON|url=https://www.kentcricket.co.uk/news/kent-cricket-partners-with-castore-ahead-of-2022-season/|url-status=live|access-date=2 January 2022|website=Kent Cricket|archive-url=https://web.archive.org/web/20220102025532/https://www.kentcricket.co.uk/news/kent-cricket-partners-with-castore-ahead-of-2022-season/ |archive-date=2022-01-02 }}

2022

Ahead of the 2022–23 season, Castore continued its expansion into professional football, announcing new partnerships with Premier League club Aston Villa,{{Cite web |url=https://castore.com/blogs/press/castore-and-aston-villa-sign-landmark-multi-year-premier-league-partnership-deal |title=Castore and Aston Villa sign landmark multi-year premier league partnership deal |publisher=Castore |date=30 May 2022 |access-date=8 June 2022 }} English Football League clubs Charlton Athletic,{{Cite web |url=https://castore.com/blogs/press/castore-and-charlton-athletic-announce-multi-year-partnership |title=Castore and Charlton Athletic announce multi-year partnership |publisher=Castore |date=19 May 2022 |access-date=8 June 2022 }} Milton Keynes Dons{{Cite web |url=https://castore.com/blogs/press/castore-announce-latest-partnership-with-mk-dons |title=Castore Announce Latest Partnership With MK Dons |publisher=Castore |date=1 June 2022 |access-date=8 June 2022 }} and Salford City,{{Cite web |url=https://castore.com/blogs/press/castore-and-salford-city-announce-new-multi-year-partnership |title=Castore and Salford City announce new multi-year partnership |publisher=Castore |date=24 May 2022 |access-date=8 June 2022 }} as well as La Liga club Sevilla,{{Cite web |url=https://castore.com/blogs/press/castore-a-bold-and-ambitious-premium-sportswear-brand-sign-a-kit-deal-with-sevilla-fc |title=Castore, A Bold And Ambitious Premium Sportswear Brand, Sign A Kit Deal With Sevilla FC |publisher=Castore |date=24 May 2022 |access-date=8 June 2022 }} Bundesliga club Bayer Leverkusen{{Cite web |url=https://castore.com/blogs/press/castore-is-the-new-bayer-04-kit-partner-until-2027 |title=Castore is new Bayer 04 kit partner until 2027 |publisher=Castore |date=10 February 2022 |access-date=8 June 2022 }} and Serie B club Genoa.

2023

Ahead of the 2023 Formula One season, Red Bull Racing announced that they would be leaving Puma for Castore for the 2023 Formula One season.

Starting in the 2023–24 football season in The Netherlands, Feyenoord announced that they will leave Adidas after 9 years for Castore and in April 2023 FC Utrecht and FC Twente also announced to start with Castore for the 2023–2024 season.

And also starting the 2023 MotoGP season, Repsol Honda Team announced that will leave Alpinestars for Castore as the new official team apparel.

Furthermore, in March 2023 Worcestershire CCC announced a multi-season partnership with Castore.{{cite web | url=https://wccc.co.uk/worcestershire-announce-multi-season-partnership-with-castore/ | title=Worcestershire Announce Multi-Season Partnership with Castore | date=31 March 2023 }}

In June 2023 GNK Dinamo Zagreb also announced to start with Castore for the 2024–2025 season. Glentoran F.C. also announced a partnership with Castore for the 2023–2024 season.{{cite web | url=https://www.glentoran.com/news/glens-sign-castore | title=Glens sign up with Castore | Glentoran FC }}

In December 2023, it was announced that New Zealand Cricket had signed a six-year deal with Castore as the outfitter of Blackcaps and White Ferns. They will start with Castore from October 2024.{{Cite web |title=NZC inks new deal with Castore |url=https://www.nzc.nz/news-items/nzc-inks-new-deal-with-castore/ |access-date=2023-12-21 |website=NZC |language=en-US}}{{Cite web |last=Cunningham |first=Euan |date=2023-12-20 |title=New Zealand Cricket in tie-up with Castore |url=https://www.sportcal.com/sponsorship/new-zealand-cricket-in-tie-up-with-castore/ |access-date=2023-12-21 |website=Sportcal |language=en-US}}

2024

In June 2024 it was announced that Castore had signed a multi-year deal with Everton F.C. starting 2024/25 season as kit manufacturers and stadium sponsors at the new Everton Stadium.{{Cite web |date=2024-06-14 |title=Everton news: Blues announce 'club record' kit deal with Castore |url=https://www.bbc.com/sport/football/articles/c255w0v02eyo |access-date=2024-06-23 |website=BBC Sport |language=en-GB}}

• {{fb|IRL}}

{{columns-list|colwidth=22em|

• {{flagicon|ENG}} Burnley
• {{flagicon|ENG}} Everton
• {{flagicon|ENG}} Huddersfield Town
• {{flagicon|ENG}} Mansfield Town
• {{flagicon|ENG}} Milton Keynes Dons
• {{flagicon|ENG}} Preston North End
• {{flagicon|NIR}} Glentoran
• {{flagicon|ESP}} Almería[https://www.diariodealmeria.es/deportes/Castore-vestira-Almeria-Primera_0_1691232526.html Diario de Almería]
• {{flagicon|ESP}} Athletic Club[https://www.deia.eus/athletic/2022/07/10/athletic-vestira-castore-proximo-verano-5796453.html Deia]
• {{flagicon|ESP}} Carrús Ilicitana
• {{flagicon|BEL}} Club Brugge
• {{flagicon|GER}} 1. FC Kaiserslautern
• {{flagicon|NED}} Feyenoord{{Cite web|url=https://www.vi.nl/nieuws/feyenoord-neemt-afscheid-van-adidas-en-kiest-voor-castore |title=Feyenoord neemt afscheid van Adidas en kiest voor Castore |trans-title=Feyenoord says goodbye to Adidas and chooses Castore |language=Dutch |date=27 January 2023 |access-date=27 January 2023}}
• {{flagicon|NED}} Twente
• {{flagicon|NED}} Utrecht{{cite web |title=No More Nike: FC Utrecht Castore Deal Confirmed |url=https://www.footyheadlines.com/2023/04/no-more-nike-fc-utrecht-castore-deal.html |website=Footy Headlines |access-date=6 April 2023}}
• {{flagicon|CRO}} Dinamo Zagreb
• {{flagicon|SWI}} FC Zürich{{cite web |title=FC Zürich to Sign Castore Kit Deal, Leaving Nike After 22 Years|url=https://www.footyheadlines.com/2024/02/zurich-zo-sign-castore-kit-deal-leaving-nike-after-22-years.html |website=Footy Headlines |access-date=20 February 2024}}

}}

• {{ru|England}}
• {{ru|Hong Kong}}

• {{flagicon|ENG}} Bath
• {{flagicon|ENG}} Harlequins
• {{flag icon|England}} Saracens
• {{flagicon|ENG}} Caldy{{Cite web |date=2024-08-05 |title=Castore X Caldy RFC – Caldy RFC – Championship Rugby |url=https://caldyrugbyclub.com/2024/08/castore-x-caldy-rfc/ |access-date=2025-04-26 |language=en-GB}}
• {{flagicon|WAL}} Scarlets
• {{flagicon|IRE|rugby union}} Leinster
• {{flagicon|IRE|rugby union}} Ulster

• {{flagicon|ENG}} Hull F.C.
• {{flagicon|AUS}} Sydney Roosters

• {{flagicon|GBR}}{{flagicon|ENG}} England
• {{Flagicon|New Zealand}} New Zealand

• {{flagicon|GBR}}{{flagicon|ENG}} Kent
• {{flagicon|GBR}}{{flagicon|ENG}} Lancashire
• {{flagicon|GBR}}{{flagicon|ENG}} Middlesex
• {{flagicon|GBR}}{{flagicon|ENG}} Surrey
• {{flagicon|GBR}}{{flagicon|ENG}} Worcestershire
• {{flagicon|GBR}}{{flagicon|ENG}} Yorkshire

• {{flagicon|BHR}} Team Bahrain Victorious{{Cite web |title=Castore announces multi-year partnership with Team Bahrain Victorious |url=https://castore.com/blogs/press/castore-announces-multi-year-partnership-with-team-bahrain-victorious |access-date=2022-05-06 |website=castore.com}}
• {{flagicon|GBR}} INEOS Grenadiers{{Cite web |title=Castore announces multi-year partnership with Team Bahrain Victorious |url= https://www.ineosgrenadiers.com/article/castore-and-ineos-grenadiers-announce-multi-year-partnership |access-date=2022-11-14 |website=ineosgrenadiers.com}}

• {{Flag icon|United Kingdom}}{{flagicon|ENG}} Andy Sullivan

• {{flagicon|GBR}}{{flagicon|ENG}} McLaren
• {{flagicon|AUT}} Red Bull Racing
• {{flagicon|FRA}} Alpine F1 Team

• {{flagicon|GBR}} / {{flagicon|USA}} Arrow McLaren

• {{flagicon|USA}} Hendrick Motorsports
• {{flagicon|USA}} Joe Gibbs Racing
• {{flagicon|USA}} Spire Motorsports

• {{flagicon|GBR}} McLaren Electric Racing (Extreme E and Formula E)
• {{flagicon|MON}} Maserati MSG Racing (Formula E)

• {{flagicon|JPN}} Honda HRC

• {{flagicon|GBR}} Adam Peaty

• {{flagicon|GBR}} GB Taekwondo{{Cite web |url=https://castore.com/blogs/press/castore-announces-long-term-deal-with-gb-taekwondo |title=Castore announce long-term deal with GB Taekwondo |publisher=Castore |date=29 December 2021 |access-date=8 June 2022 }},

• {{flagicon|GBR}} Lawn Tennis Association

• {{flagicon|GBR}}{{flagicon|SCO}} Andy Murray
• {{flagicon|GBR}}{{flagicon|ENG}} Lloyd Glasspool

{{As of|August 2021}}, the company has 33 shareholders with the largest being the two founders, each with 18.59%, and Monte Group (Jersey) LTD{{Efn|Monte Group is an investment company owned by Mohsin and Zuber Issa of EG Group.{{cite news |last1=Robinson |first1=Jon |title=Billionaire brothers 'take major stake' in sportswear brand Castore |url=https://www.business-live.co.uk/enterprise/billionaire-brothers-behind-eg-group-20628326 |access-date=1 August 2021 |work=Business Live |date=19 May 2021 |language=en}}}} with 15%.{{Cite web|date=29 September 2021|title=Confirmation statement made on 8 August 2021 with updates|url=https://find-and-update.company-information.service.gov.uk/company/09670915/filing-history/MzMxNTM5ODQwMGFkaXF6a2N4/document?format=pdf&download=0 |access-date=24 October 2021|website=Companies House|publisher=J.Carter Sporting Club Limited}}

Other shareholders of the company include Robert Senior (former CEO of Saatchi & Saatchi), Tom Singh (founder of New Look), YOOX Net-a-Porter Group investor Arnaud Massenet, and tennis player Andy Murray.

Castore has come under heavy criticism from both fans and teams, particularly about the quality and design of its products.{{Cite web |last=Fowler |first=Craig |date=21 August 2020 |title=Castore apologise to Rangers fans over kit confusion and merchandise quality |url=https://www.scotsman.com/sport/football/rangers/castore-apologise-to-rangers-fans-over-kit-confusion-and-merchandise-quality-2949065 |access-date=27 September 2023 |website=The Scotsman}}{{Cite web |last=Bottini |first=Lorenzo |date=13 February 2023 |title=Castor shirts have more than one problem |url=https://www.nssmag.com/en/article/32217 |access-date=2023-09-27 |website=nss magazine |language=en}}{{Cite web |date=29 January 2023 |title=Fans criticise new clothing partner of Red Bull for simple design |url=https://www.gpblog.com/en/news/176101/new-clothing-sponsor-red-bull-receives-criticism-from-fans.html |access-date=2023-09-27 |website=www.gpblog.com |language=en}}{{Cite news |last=Fisher |first=Ben |date=27 September 2023 |title=Aston Villa demand new kit after team complain of feeling weighed down |language=en-GB |work=The Guardian |url=https://www.theguardian.com/football/2023/sep/27/aston-villa-demand-new-kit-players-complain-weighed-down |access-date=2023-09-27 |issn=0261-3077}}

In September 2023, the kit Castore designed for Aston Villa's men's and women's team's received criticism from players due to the shirts soaking sweat, leading to them visibly changing colour, as well as becoming heavy and uncomfortable as a match went on.{{Cite web |last=Mackenzie |first=Alasdair |date=2023-09-29 |title=Aston Villa to wear Castore kits this weekend despite "concern" from players |url=https://www.fourfourtwo.com/news/aston-villa-to-wear-castore-kits-this-weekend-despite-concern-from-players |access-date=2023-09-29 |website=FourFourTwo |language=en}}

The Villa women's team were reported to have "dreaded" wearing the shirt because of how it clung to the body as it became wet.{{Cite news |title=Villa women to wear criticised sweat-heavy shirts |language=en-GB |work=BBC Sport |url=https://www.bbc.com/sport/football/66958595 |access-date=2023-09-29}}

As well as requesting a short-term solution, Aston Villa looked to end their contract with Castore early as a result of player complaints regarding the kit.{{Cite news |last1=Law |first1=Matt |last2=Percy |first2=John |date=2023-09-28 |title=Aston Villa and Castore poised to cut short shirt deal amid player complaints |language=en-GB |work=The Telegraph |url=https://www.telegraph.co.uk/football/2023/09/28/aston-villa-castore-women-players-shirt-deal-newcastle/ |access-date=2023-09-29 |issn=0307-1235}}

In December 2023, Castore delivered a new Aston Villa kit which they hoped would resolve the issues, however it was reported that the club still wanted to sever its multi-year contract with the brand.{{Cite news |last=Law |first=Matt |date=2023-12-11 |title=Castore hope 'wet-look' issue solved as Aston Villa finally accept shirt delivery |language=en-GB |work=The Telegraph |url=https://www.telegraph.co.uk/football/2023/12/11/castore-wet-look-issue-aston-villa-shirt-delivery/ |access-date=2023-12-13 |issn=0307-1235}}

Ultimately, in January 2024, it was revealed that Aston Villa had severed their contract with Castore and opted to move instead to Adidas.{{Cite web |last=Williams |first=Callum |date=10 January 2024 |title=Aston Villa agrees Adidas deal dropping controversial Castore kits |url=https://insidersport.com/2024/01/10/aston-villa-adidas-drops-castore-kits/ |access-date=10 January 2024 |website=InsiderSport}}

{{notelist}}

{{Reflist}}

• {{Official website}}
• [https://find-and-update.company-information.service.gov.uk/company/09670915 J.Carter Sporting Club Ltd] at Companies House

{{Sports equipment brands}}

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