Causa y Efecto

Paulina Rubio began working on her ninth studio album in January 2008.{{cite web |title=Universal defiende a Paulina Rubio |date=21 November 2007 |url=https://expansion.mx/lifestyle/universal-music-defiende-a-paulina-rubio |publisher=Expansion |access-date=24 June 2021 |language=Spanish}} Frontman of Latin pop group Camila and music producer Mario Domm, announced on late 2008 he wrote a couple of songs for the singer's new album named "Cielo de Papel" and "Causa y Efecto". At Rubio's request, Domm managed to write an "aggressive" song with Mónica Vélez. and he defined it as: "how the woman tells the man that if she no longer loves him it is simply because he asked for it". "He composed the song with me talking and asking: 'What do you mean?', 'What are you up to?'", said Rubio about the songwriting process for "Causa Y Efecto." "I talked to him about all the cause and effect of what we do and that many times things turn around, like in a relationship that there [in the song] suggests that things can change," she mentioned. Rubio also revealed the song contains phrases that she considers part of her life philosophy.,{{cite web |last1=Anell |first1=Clarisa |title=Comparte 'Pau' su forma de amar |url=https://tucson.com/news/foreign-language/spanish/comparte-pau-su-forma-de-amar/article_bc95e72f-9381-5261-bdfe-f6087cdcaf23.html |website=tucson.com |publisher=Reforma |access-date=29 January 2024 |language=Spanish |date=3 April 2009}}

Finally, Rubio chose "Causa y Efecto" as one of the ten songs to be included on her ninth studio album, and as its lead single. Domm wrote other song for Gran City Pop, "Escaleras de Arena", a song that talks about "a relationship that ends" and the "disappointment of love".{{cite web |last1=Sánchez |first1=Alicia |title='Causa y Efecto' es la nueva canción de Paulina Rubio |url=https://los40.com/los40/2009/03/07/actualidad/1236380400_293790.html |publisher=Los 40 |access-date=3 March 2023 |language=Spanish}} The song was produced by Latin Grammy Award-winning Argentine Cachorro López, who along with Rubio was the executive producer of the album.{{cite web |title=Escucha lo nuevo de Paulina Rubio: Causa y Efecto |url=https://www.europafm.com/noticias/escucha-nuevo-paulina-rubio-causa-efecto_200903305628d8ba6584a8aee0b570d5.html |publisher=Europa FM |access-date=3 March 2023 |language=Spanish}}

"Causa y Efecto" on contemporary hit radio in the United States on March 30, 2009,{{cite web |last1=Ben-Yehuda |first1=Ayala |title=Scent of a Woman |url=https://books.google.com/books?id=wBeEDJhw110C&q=Paulina+Rubio&pg=PA33 |website=books.google.com |date=20 June 2009 |publisher=Billboard |access-date=16 February 2023 }} and it was released worldwide one day later.{{cite web |title=Paulina Rubio lanza a nivel mundial su nuevo disco "Gran City Pop" |date=26 June 2009 |url=https://www.excelsiorcalifornia.com/2009/06/26/paulina-rubio-lanza-a-nivel-mundial-su-nuevo-disco-gran-city-pop/ |publisher=Excelsior California |access-date=25 May 2022 |language=Spanish}} Rubio performed the song at the Wal-Mart Shareholders' Meeting, singing a "spanglish" version of the song. She performed parts of the Spanish version and others of an unreleased English version.[https://www.youtube.com/watch?v=_ynaVY7d3M4 Causa y Efecto Spanglish - Paulina Rubio en Inglés - Shareholders' Meeting -Live] An English version of the song was released on a remix of the song, the George Figares Radio Mix.[https://www.youtube.com/watch?v=HqywFuhP-0Q Paulina Rubio Cause & Effect (George Figares Radio Mix)]

"Causa Y Efecto" was acclaimed by music critics and audience alike.{{cite web |title=Música: Lanza Paulina Rubio a nivel mundial su nuevo CD “Gran City Pop” |url=https://www.excelsiorcalifornia.com/2009/06/23/musica-lanza-paulina-rubio-a-nivel-mundial-su-nuevo-cd-gran-city-pop/ |publisher=Excelsior California |access-date=30 March 2023 |language=Spanish}} Spanish website Jenesaispop calling it a "guilty pleasure", and compared with Fangoria works.{{cite web |title=¿Es lo nuevo de Paulina Rubio un hit? |url=https://jenesaispop.com/2009/04/02/14527/es-lo-nuevo-de-paulina-rubio-un-hit/ |website=jenesaispop.com |date=2 April 2009 |access-date=21 December 2021 |language=Spanish}}

In the United States, "Causa Y Efecto" entered at number forty on the Billboard Hot Latin Songs.{{cite magazine |title=Billboard Hot Latin Songs |url=http://www.billboard.com/charts/2009-04-25/latin-songs |magazine=Billboard |access-date=14 October 2021 }} Ten weeks later, on June 27, 2009, it peaked at number one,{{cite magazine |title=Billboard Hot Latin Songs (June 27, 2009) |url=https://www.billboard.com/charts/latin-songs/2009-06-26 |magazine=Billboard |access-date=14 October 2021}} leaps 10–1, and with 14 millions of audience. It was the major biggest jump by a female artist on the chart since Jennifer Lopez's "Qué Hiciste" in 2007, that leaps 12–1.{{cite magazine |title=Billboard 27 Jun. 2009 |url=https://books.google.com/books?id=48SZ4YlqhgEC&dq=Paulina+Rubio&pg=PT73 |via=Google Books |magazine=Billboard |date = 27 June 2009|access-date=14 October 2021 }} It was Rubio's fourth number-one single on the chart of her career. The song spent five weeks atop, and twenty-four weeks inside on the chart. Also, "Causa y Efecto" become longest consecutive running number-one single of the 2009 on the Hot Latin Songs. On the Latin Pop Airplay, it debuted at twenty-two and peaked at number-one in the same week, staying atop for eight consecutive weeks, and thirty weeks inside on the chart; while on the Hot 100 Airplay reached the number seventy-three, and reached number four on the Bubbling Under Hot 100.

In Spain, the single debuted at #43, and has peaked at #7 based on downloads alone. On May 9, 2009, Causa y Efecto entered at the Spanish Airplay Chart at #7 as the highest debut of that week, and peaked at #1 for three consecutive weeks.

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The music video for "Causa y Efecto" was directed by the Austrian director Rudi Dolezal and the cinematographic photography by Karsten "Crash" Gopinath.{{cite web |title=Se estrena el videoclip de Causa y efecto de Paulina Rubio |url=https://www.lahiguera.net/musicalia/noticias/15611.html |website=lahiguera.net |date=7 May 2009 |publisher=La Higuera |access-date=23 June 2020 }} The video was filmed 5–6 April 2009 in Miami, Florida at M3 Studios.{{Cite web |url=http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=249757365&blogId=487788680 |title="Worldwide Premiere of Paulina Rubio new video clip Causa y Efecto on May the 7th" - Paulina Rubio's My Space |access-date=2009-05-10 |archive-url=http://arquivo.pt/wayback/20090520155509/http://blogs.myspace.com/index.cfm?fuseaction%3Dblog.view%26friendId%3D249757365%26blogId%3D487788680 |archive-date=2009-05-20 |url-status=dead }} The video premiered worldwide on May 7, on the channel MTV Tres.[http://www.universalmusica.com/paulinarubio/news/665 "Exclusive US Premiere of Paulina Rubio’s New Video Clip"]{{Dead link|date=July 2024 |bot=InternetArchiveBot |fix-attempted=yes }} Universal Music Latin.

The official video begins with Rubio leaning on the back of her boyfriend (played by model Buddy Krueger), whom she suspects is unfaithful to her. Rubio and her love interest's pose in the clip is similar to the shot by fashion photographer Mert Alas and Marcus Piggott, who were photographed British supermodel Kate Moss and British actor Jamie Dornan for the 2006 Calvin Klein Jeans campaign. In the same sequence, a Newton's pendulum is observed, which refers to the lyrics of the song. She is then seen her bedazzled face, made up to look like a human mirrorball. Then, she appears on a stage wearing a blue one-sleeved blue sequined mini dress by Balmain,{{cite web |title=Runway To "Causa Y Efecto" Video – Paulina Rubio In Balmain |url=https://www.redcarpet-fashionawards.com/category/blog/blog-celebrities/pauline-rubio/page/2/ |publisher=Redcarpet Fashion |access-date=24 September 2020 |archive-date=30 October 2020 |archive-url=https://web.archive.org/web/20201030104758/https://www.redcarpet-fashionawards.com/category/blog/blog-celebrities/pauline-rubio/page/2/ |url-status=dead }} with her musicians vocalizing the song. Throughout the video, there are interspersed of different scenes, including a skating hall and darts. There are also scenes of Rubio playing her electric guitar wearing a purple mini dress— the same dress of Gran City Pop cover artwork —while stocking in front of a curtain with her image. This is followed by a rock performance scene with her musicians in Miami City, where Rubio wears her characteristic sunglasses, her short-brimmed hat and her blonde hair blowing in the wind. The video ends with Rubio pointing to the horizon.

According to Rubio, "Causa Y Efecto" is a '80s-inspired video, "It's all about the performance, and the rock-and-roll [aspect], glam rock and the rhythm."{{cite web |title=Paulina Rubio Inspired by Miami for New Album and Video |url=http://www.mtv.com/news/1613712/paulina-rubio-inspired-by-miami-for-new-album-and-video/ |archive-url=https://web.archive.org/web/20141021030933/http://www.mtv.com/news/1613712/paulina-rubio-inspired-by-miami-for-new-album-and-video/ |url-status=dead |archive-date=October 21, 2014 |website=mtv.com |publisher=MTV |access-date=24 September 2020 }} In an interview with Terra, she said wanted to convey a "synergy with the band (her musicians), a little retro The Beatles vibe, and the interaction they had when the[British band] played."{{cite web |title=Paulina Rubio nos cuenta porque sigue siendo la Chica Dorada |url=https://www.youtube.com/watch?v=rxs0y9bODQE |archive-url=https://ghostarchive.org/varchive/youtube/20211220/rxs0y9bODQE |archive-date=2021-12-20 |url-status=live|website=youtube.com |access-date=10 June 2021}}{{cbignore}} Similarity of the scenes and some elements used for the "Causa Y Efecto" music video is similar to "Heart Of Glass" by Blondie.

A "take two" of the music video was premiered on Universal Music Spain's official YouTube channel. The clip shares similar sequences and scenes to the official video, but instead of appearing with her male musicians at the bar and under the bridge in Miami, Rubio appears with a group of female musicians in a colorful white room that includes huge colorful transparent plates, and hippie symbolism. At the end of the video, she appears having fun with a group of children.{{cite web |title=Paulina Rubio - Causa y Efecto (Take Two) |url=https://www.youtube.com/watch?v=_d0xEA5eXyk |publisher=YouTube |access-date=16 February 2023}}

An official remix of the song was released on June 12. It features reggaeton duo Angel & Khriz.

Rubio's first live performance of "Causa Y Efecto" was at the Latin Billboard Music Awards in Miami, Florida on April 23, 2009. For the performance she wore a minidress purple. The stage featured their musicians and choreography alongside students from a local high school,{{cite web |title=Latin Billboard: noche de Flex, Enrique Iglesias y ¡Pau, Pau, Pau! |url=https://peopleenespanol.com/article/latin-billboard-noche-de-flex-enrique-iglesias-y-pau-pau-pau/ |work=People En Español |access-date=19 October 2020 }} Rubio was one of the most expected artists of the night.[http://www.prensalibre.com/pl/2009/abril/25/309108.html Billboard Latin Music Awards celebrated on Thursday] {{webarchive|url=https://archive.today/20090428171941/http://www.prensalibre.com/pl/2009/abril/25/309108.html |date=2009-04-28 }} She also performed the song in a private concert at the Gotham Hall in New York City on May 11 promoting Gran City Pop. The concert was presented by Univision Radio.{{Cite web |url=http://www.peopleenespanol.com/pespanol/articles/0,22490,1897625,00.html |title="Paulina Rubio causes effect at the Big Apple" |access-date=2009-05-12 |archive-url=https://web.archive.org/web/20090515123321/http://www.peopleenespanol.com/pespanol/articles/0,22490,1897625,00.html |archive-date=2009-05-15 |url-status=dead }} On July 16, 2009, Rubio presented the song at the sixth edition of Premios Juventud. She was the first to appear on the show, performing it live. The set design simulated a giant chess set where the dancers were dressed in black and white. Rubio pretended to be a "queen" wearing a sequined mini-dress with a zig-zag stripe pattern, fuchsia fingerless gloves and a silver crown.{{cite web |title=Premios Juventud 2009: Ganadores y más... |url=https://www.lachicuela.com/premios-juventud-2009-ganadores-y-mas/ |website=lachicuela.com |date=17 July 2009 |access-date=21 July 2022 |language=Spanish}}

• CD Single

1. "Causa y Efecto" [Album version] - 3:27

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{{Certification Table Entry|region=Spain|title=Causa y Efecto|artist=Paulina Rubio|type=single|award=Platinum|certyear=2009|relyear=2009|certref={{cite web |title=Oro y platino digital para Paulina Rubio |url=https://www.eluniverso.com/2009/12/11/1/1378/oro-platino-digital-paulina-rubio.html |website=eluniverso.com |date=11 December 2009 |publisher=El Universo |access-date=23 June 2020 }}|access-date=2020-06-23}}

{{Certification Table Entry|region=United States|type=single|artist=Paulina Rubio|title=Causa Y Efecto|nocert=true|relyear=2009|salesamount=9,000|salesref=}}

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• List of number-one songs of 2009 (Mexico)
• List of number-one Billboard Hot Latin Songs of 2009
• List of top 20 songs of 2009 in Mexico

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{{Paulina Rubio}}

{{Paulina Rubio singles}}

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Category:2009 singles

Category:Monitor Latino Top General number-one singles

Category:Paulina Rubio songs

Category:Songs in Spanish

Category:Songs written by Mario Domm

Category:Song recordings produced by Cachorro López

Category:Universal Music Latino singles

Category:Songs written by Mónica Vélez

Category:2009 songs