CazéTV

{{Short description|Youtube channel}}

{{Infobox YouTube personality

| name = CazéTV

| channel_id = UCZiYbVptd3PVPf4f6eR6UaQ

| creator = Casimiro Miguel
LiveMode

| presenter = Casimiro Miguel

| location = Rio de Janeiro, Brazil

| years_active = 2022–present

| subscribers = 20 million

| network = Amazon Prime Video
Disney+ {{small|(linear channel)}}
Samsung TV Plus {{small|(linear channel)}}
Mercado Play {{small|(linear channel)}}

| silver_button = yes

| gold_button = yes

| diamond_button = yes

}}

CazéTV is a sports channel on YouTube and broadcasts on Amazon Prime Video, Disney+, Samsung TV Plus, and Mercado Play (the last three as linear channels), specializing in sports events. It was created in November 2022 by streamer Casimiro Miguel in association with LiveMode. Initially, the objective was to transmit the 2022 FIFA World Cup.{{Cite web |date=2023-03-28 |title=LiveMode, parceira de Casimiro, explica modelo de negócios e perspectivas da CazéTV |url=https://ge.globo.com/negocios-do-esporte/noticia/2023/03/28/livemode-parceira-de-casimiro-explica-modelo-de-negocios-e-perspectivas-da-cazetv.ghtml |access-date=2025-06-25 |website=ge |language=pt-br}}

After the success of its first broadcasts, CazéTV bought new broadcasting rights, including the 2023 FIFA Women's World Cup, 2023 Pan American Games, 2024 Olympic Games, 2025 FIFA Club World Cup,{{Cite web |date=2025-03-17 |title=Cazé TV garante acordo para transmitir o Mundial de Clubes; veja detalhes |url=https://www.cnnbrasil.com.br/esportes/futebol/caze-tv-garante-acordo-para-transmitir-o-mundial-de-clubes-veja-detalhes/ |access-date=2025-06-25 |website=CNN Brasil |language=pt-BR}} Campeonato Brasileiro Série A, among other events.

On January 17, 2024, it became the largest internet-based sports channel in Brazil.{{Cite web |date=2024-01-17 |title=Allan Simon: 5 motivos que tornaram a CazéTV o maior canal de esportes do YT no Brasil |url=https://www.uol.com.br/esporte/colunas/allan-simon/2024/01/17/5-motivos-que-fizeram-da-cazetv-o-maior-canal-de-esportes-do-yt-no-brasil.htm |access-date=2025-06-25 |website=UOL |language=pt-br}}

History

= Background =

In December 2020, LiveMode broke the broadcast of a match between Vasco da Gama and Athletico Paranaense from the 2020 Campeonato Brasileiro on Casimiro Miguel's Twitch channel, through paid access.{{Cite web |title=Rodrigo Mattos - Athletico vende ppv a empresa, tem transmissão mesmo sem MP e desafia Globo |url=https://www.uol.com.br/esporte/futebol/colunas/rodrigo-mattos/2020/10/26/athletico-vende-ppv-a-empresa-tem-transmissao-mesmo-sem-mp-e-desafia-globo.htm |access-date=2025-06-25 |website=www.uol.com.br |language=pt-br}}{{Cite web |title=Athletico x Vasco terá transmissão inédita na plataforma Twitch |url=https://www.uol.com.br/esporte/futebol/ultimas-noticias/2020/12/25/athletico-anuncia-que-transmitira-jogo-com-vasco-na-plataforma-twitch.htm |access-date=2025-06-25 |website=www.uol.com.br |language=pt-br}} In January 2021, still for the 2020 season, the streamer also broadcast Athletico's matches against Flamengo{{Cite web |last=Lucena |first=André |date=2021-01-24 |title=Athletico-PR x Flamengo: saiba como assistir ao jogo do Campeonato Brasileiro pela Twitch |url=https://olhardigital.com.br/2021/01/24/cinema-e-streaming/athletico-pr-x-flamengo-saiba-como-assistir-ao-jogo-do-campeonato-brasileiro-pela-twitch/ |access-date=2025-06-25 |website=Olhar Digital |language=pt-BR}} and Internacional.{{Cite web |last=Barros |first=Matheus |date=2021-02-03 |title=Athletico-PR x Internacional: veja como assistir ao jogo do Campeonato Brasileiro pela Twitch |url=https://olhardigital.com.br/2021/02/03/noticias/athletico-pr-internacional-na-twitch/ |access-date=2025-06-25 |website=Olhar Digital |language=pt-BR}}

The partnership continued in the 2021 Campeonato Brasileiro, with Casimiro Miguel's Twitch channel broadcasting Athletico Paranaense's home matches against Internacional{{Cite web |last=REDAÇÃO |date=2021-07-25 |title=Athletico x Internacional vai passar no Premiere? Onde assistir ao vivo e online |url=https://noticiasdatv.uol.com.br/noticia/televisao/athletico-x-internacional-vai-passar-no-premiere-onde-assistir-ao-vivo-e-online-62128 |access-date=2025-06-25 |website=Notícias da TV |language=pt-BR}} and Red Bull Bragantino.{{Cite web |last=Esportivo |first=M. K. T. |date=2021-07-08 |title=Casimito transmite Athletico e RedBull Bragantino na Twitch |url=https://www.mktesportivo.com/2021/07/casimito-transmite-athletico-e-redbull-bragantino-na-twitch/ |access-date=2025-06-25 |website=MKT Esportivo}}

In January 2022, Casimiro Miguel announced the regular broadcasting of sports events on his Twitch channel. Soon after, a partnership was formed to broadcast matches of the 2022 Campeonato Carioca.{{Cite web |last=colunista |first=GABRIEL VAQUER |date=2022-01-23 |title=Casimiro cumpre meta e vai transmitir Campeonato Carioca em live na Twitch |url=https://noticiasdatv.uol.com.br/noticia/mercado/casimiro-cumpre-meta-e-vai-transmitir-campeonato-carioca-em-live-na-twitch-73836 |access-date=2025-06-25 |website=Notícias da TV |language=pt-BR}} In April 18 home matches of Athletico Paranaense in the 2022 Campeonato Brasileiro were broadcast via paid access.{{Cite web |last=Mensagem |first=Meio & |date=2022-04-18 |title=Casimiro transmite jogos do Athletico-PR no Brasileirão |url=https://www.meioemensagem.com.br/midia/casimiro-transmite-jogos-do-athletico-pr-no-brasileirao |access-date=2025-06-25 |website=Meio e Mensagem - Marketing, Mídia e Comunicação |language=pt-br}}

= 2022 FIFA World Cup =

In November 2022, LiveMode coordinated with FIFA to allow the 2022 World Cup to be streamed by Casimiro.{{Cite web |last=Esporte |first=Redação Máquina do |date=2022-11-04 |title=Casimiro transmitirá Copa do Mundo após acordo digital entre LiveMode e Fifa |url=https://maquinadoesporte.com.br/midia/casimiro-transmitira-copa-do-mundo-apos-acordo-digital-entre-livemode-e-fifa/ |access-date=2025-06-25 |website=Máquina do Esporte |language=pt-BR}} Shortly after, the creation of a new YouTube channel, CazéTV, was announced to broadcast 22 matches.{{Cite web |title=YouTube e LiveMode fecham parceria para transmitir Copa do Mundo com Casimiro |url=https://blog.youtube/intl/pt-br/news-and-events/youtube-copa-casimiro/ |access-date=2025-06-25 |website=blog.youtube/intl/pt-br |language=pt-br}} During the tournament, Casimiro also simulcasted on his Twitch channel.{{Cite web |date=2022-11-20 |title=Copa do Mundo: como assistir aos jogos transmitidos por Casimiro |url=https://www.techtudo.com.br/dicas-e-tutoriais/2022/11/copa-do-mundo-como-assistir-aos-jogos-transmitidos-por-casimiro-esports.ghtml |access-date=2025-06-25 |website=TechTudo |language=pt-br}}

The opening match between Qatar and Ecuador reached approximately 1 million simultaneous viewers.{{Cite web |last=lance |title=Qatar x Equador: Canal de Casimiro alcança audiência histórica na internet com jogo da Copa |url=https://www.terra.com.br/esportes/qatar-x-equador-canal-de-casimiro-alcanca-audiencia-historica-na-internet-com-jogo-da-copa,c03f4407ec8ba02997588130fa21879f5ncsf66m.html |access-date=2025-06-25 |website=Terra |language=pt-BR}} Brazil's opening game against Serbia in the group stage reached 3.5 million,{{Cite web |last=Possa |first=Julia |date=2022-12-06 |title=Cazé TV: confira os recordes quebrados por Casimiro na Copa do Mundo |url=https://caze-tv-confira-os-recordes-quebrados-por-casimiro-na-copa-do-mundo/ |access-date=2025-06-25 |website=Giz Brasil |language=pt-BR}} while the Round of 16 match against South Korea reached 5.3 million. Brazil's final match in the tournament peaked at 6.9 million simultaneous viewers.{{Cite web |last=Lance! |title=Croácia x Brasil: live de Casimiro bate o próprio recorde no YouTube nacional - Lance! |url=https://www.lance.com.br/fora-de-campo/croacia-x-brasil-live-de-casimiro-bate-o-proprio-recorde-no-youtube-nacional.html |access-date=2025-06-25 |website=Croácia x Brasil: live de Casimiro bate o próprio recorde no YouTube nacional - Lance! |language=pt-br}}

= 2023 Campeonato Carioca and FIFA Club World Cup =

In January 2023, the channel bought the rights to broadcast home matches of Botafogo and Vasco da Gama in the 2023 Campeonato Carioca.{{Cite web |title=Botafogo e Vasco fecham acordo com Cazé TV para a transmissão do Campeonato Carioca |url=https://www.uol.com.br/esporte/ultimas-noticias/enm/2023/01/11/botafogo-e-vasco-fecham-acordo-com-caze-tv-para-a-transmissao-do-campeonato-carioca.htm |access-date=2025-06-25 |website=www.uol.com.br |language=pt-br}} Additionally, CazéTV bought the digital rights to seven matches of the 2022 FIFA Club World Cup.{{Cite web |last=Lance! |title=Casimiro Miguel anuncia transmissão do Mundial de Clubes na 'Cazé TV' - Lance! |url=https://www.lance.com.br/lancebiz/casimiro-miguel-anuncia-transmissao-do-mundial-de-clubes-na-caze-tv.html |access-date=2025-06-25 |website=Casimiro Miguel anuncia transmissão do Mundial de Clubes na 'Cazé TV' - Lance! |language=pt-br}} It also broadcast Vasco's matches in the 2023 Florida Tour.{{Cite web |last=Lance! |title=TV garante transmissão de Vasco x River Plate e amplia opções de onde assistir ao jogo da Florida Tour - Lance! |url=https://www.lance.com.br/lancebiz/tv-garante-transmissao-de-vasco-x-river-e-amplia-opcoes-de-onde-assistir-ao-jogo-da-florida-tour.html |access-date=2025-06-25 |website=TV garante transmissão de Vasco x River Plate e amplia opções de onde assistir ao jogo da Florida Tour - Lance! |language=pt-br}}

On February 7, the channel renewed its deal to broadcast Athletico Paranaense's home matches in the 2023 Campeonato Brasileiro. Unlike other tournaments, these matches were exclusively available to YouTube channel members.{{Cite web |title=Athletico e Casimiro renovam parceria de transmissão para o Brasileirão 2023 |url=https://www.uol.com.br/esporte/ultimas-noticias/enm/2023/02/07/athletico-e-casimiro-renovam-parceria-de-transmissao-para-o-brasileirao-2023.htm |access-date=2025-06-25 |website=www.uol.com.br |language=pt-br}}

= Partnership with the Brazilian Olympic Committee =

On February 11, CazéTV signed an agreement with the Brazilian Olympic Committee to produce content for Time Brasil during the 2023 Pan American Games and the 2024 Olympic Games.{{Cite web |date=2023-02-11 |title=CazéTV fecha parceria com o COB para o Pan e as Olimpíadas |url=https://oglobo.globo.com/blogs/panorama-esportivo/post/2023/02/cazetv-fecha-parceria-com-o-cob-para-o-pan-e-as-olimpiadas.ghtml |access-date=2025-06-25 |website=O Globo |language=pt-br}} On May 24, it was officially announced that the channel would provide full coverage of the Pan American Games.{{Cite web |title=Allan Simon - LiveMode e COB fecham acordo para transmissão do Pan-2023 na CazéTV |url=https://www.uol.com.br/esporte/colunas/allan-simon/2023/05/24/pan-2023-casimiro-jogos-pan-americanos-cazetv-livemode-cob.htm |access-date=2025-06-25 |website=www.uol.com.br |language=pt-br}}

= 2023 FIFA Women's World Cup =

After the success of the men's tournament in Qatar, it was announced on March 21, during a promotional event with Google, that CazéTV would also broadcast the 2023 FIFA Women's World Cup. It was the first women's football tournament aired by the channel.{{Cite web |date=2023-03-21 |title=Zapping - Cristina Padiglione: Após sucesso no Qatar, Cazé TV transmitirá Copa do Mundo feminina |url=https://f5.folha.uol.com.br/colunistas/cristina-padiglione/2023/03/apos-sucesso-no-qatar-caze-tv-transmitira-copa-do-mundo-feminina.shtml |access-date=2025-06-25 |website=F5 |language=pt-BR}}{{Cite web |last=Lance! |title=CazéTV garante direitos de transmissão da Copa do Mundo Feminina 2023 - Lance! |url=https://www.lance.com.br/lancebiz/cazetv-garante-direitos-de-transmissao-da-copa-do-mundo-feminina-2023.html |access-date=2025-06-25 |website=CazéTV garante direitos de transmissão da Copa do Mundo Feminina 2023 - Lance! |language=pt-br}}

= 2024 Summer Olympic Games =

During its coverage of the 2023 Pan American Games, on November 2, CazéTV announced it would broadcast the 2024 Summer Olympic Games, committing to over 500 hours of live coverage.{{Cite web |date=2023-11-02 |title=Allan Simon: CazéTV anuncia transmissão das Olimpíadas de Paris-2024 |url=https://www.uol.com.br/esporte/colunas/allan-simon/2023/11/02/cazetv-anuncia-transmissao-das-olimpiadas-de-paris-2024.htm |access-date=2025-06-25 |website=UOL |language=pt-br}}

CazéTV reached 42 million total viewers throughout the tournament and set a record for the largest live audience in Olympic sports history on the internet, with 4 million simultaneous viewers during the artistic gymnastics team finals, where Brazil won a bronze medal.{{Cite web |title=Três lições de marketing da CazéTV nas Olimpíadas para aplicar em sua empresa |url=https://exame.com/marketing/tres-licoes-de-marketing-da-cazetv-nas-olimpiadas-para-aplicar-em-sua-empresa/ |access-date=2025-06-25 |website=Exame |language=pt-br}}

= UEFA Europa League and UEFA Conference League =

On July 1, 2024, it was officially announced that CazéTV would broadcast the UEFA Europa League and UEFA Conference League for three seasons, starting from 2024 to 2025.{{Cite web |last=Lance! |title=CazéTV anuncia torneio da Uefa e amplia grade de eventos; veja lista atualizada |url=https://www.lance.com.br/lancebiz/mercado-do-esporte/cazetv-anuncia-torneio-da-uefa-e-amplia-grade-de-eventos-veja-lista-atualizada.html |access-date=2025-06-25 |website=CazéTV anuncia torneio da Uefa e amplia grade de eventos; veja lista atualizada |language=pt-br}}

= Campeonato Brasileiro (2023–present) =

In 2023, the channel began broadcasting Athletico Paranaense's home matches, exclusively for YouTube channel members. The partnership was extended into 2024. That same year, it was announced that from 2025 to 2027, one match per round would be broadcast openly on YouTube, in partnership with Liga Forte União.{{Cite web |last=PODER360 |date=2024-10-10 |title=YouTube compra direitos e CazéTV transmitirá Brasileirão até 2027 |url=https://www.poder360.com.br/poder-sportsmkt/youtube-compra-direitos-e-cazetv-transmitira-brasileirao-ate-2027/ |access-date=2025-06-25 |website=Poder360 |language=pt-br}}

= CONMEBOL Tournaments =

On February 19, 2025, CazéTV was announced as the new official producer of highlights and clips for CONMEBOL Libertadores, CONMEBOL Sudamericana, and CONMEBOL Recopa until 2026,{{Cite web |date=2025-02-19 |title=CONMEBOL e CazéTV fecham acordo para Clips & Highlights |url=https://www.conmebol.com/pt-br/noticias-pt-br/conmebol-e-caze-tv-fecham-acordo-para-clips-highlights/ |access-date=2025-06-25 |website=CONMEBOL |language=pt-br}}{{Cite web |last=Lance! |title=CazéTV fecha acordo de exclusividade com Conmebol |url=https://www.lance.com.br/fora-de-campo/cazetv-fecha-acordo-de-exclusividade-com-conmebol-libertadores-sula-e-recopa.html |access-date=2025-06-25 |website=CazéTV fecha acordo de exclusividade com Conmebol |language=pt-br}} replacing OneFootball in this role.{{Cite web |last=Esporte |first=Redação Máquina do |date=2025-02-20 |title=OneFootball muda estratégia, paga rescisão, e CazéTV assume highlights de Libertadores |url=https://maquinadoesporte.com.br/midia/onefootball-muda-estrategia-paga-rescisao-e-cazetv-assume-highlights-de-libertadores/ |access-date=2025-06-25 |website=Máquina do Esporte |language=pt-BR}}

= FIFA Club World Cup =

On March 17, 2025, the broadcast of the FIFA Club World Cup was announced. Initially, the agreement included the airing of thirty-nine matches.{{Cite web |date=2025-03-17 |title=Cazé TV garante acordo para transmitir o Mundial de Clubes; veja detalhes |url=https://www.cnnbrasil.com.br/esportes/futebol/caze-tv-garante-acordo-para-transmitir-o-mundial-de-clubes-veja-detalhes/ |access-date=2025-07-07 |website=CNN Brasil |language=pt-BR}} However, in May, the deal was expanded to encompass all matches of the tournament.{{Cite web |last=Mensagem |first=Meio & |date=2025-05-15 |title=Globo e CazéTV transmitirão todos os jogos da Copa do Mundo de Clubes |url=https://www.meioemensagem.com.br/midia/globo-e-cazetv-transmitirao-todos-os-jogos-da-copa-do-mundo-de-clubes |access-date=2025-07-07 |website=Meio e Mensagem - Marketing, Mídia e Comunicação |language=pt-br}} The broadcast of the match between Flamengo and Bayern Munich reached a peak of 5.6 million connected devices on YouTube.{{Cite web |title=Eliminação do Flamengo no Mundial faz CazéTV bater recorde de audiência {{!}} Tela Plana |url=https://veja.abril.com.br/coluna/tela-plana/eliminacao-do-flamengo-no-mundial-faz-cazetv-bater-recorde-de-audiencia/ |access-date=2025-07-07 |website=VEJA |language=pt-BR}}

References