Cebon

As an SARL company, based in Oran, this family business{{Cite web|author= |title=Video. "I sold 5000 in one summer": this Algerian spread product that the world is craving |date=7 September 2024|url=https://www.leparisien.fr/video/video-jen-ai-vendu-5000-en-un-ete-quelle-est-cette-pate-a-tartiner-algerienne-que-le-monde-sarrache-07-09-2024-AYXGSTTYUBGSRMGW67QRYE4NBE.php|website=leparisien.fr|publisher=Le Parisien|access-date=10 September 2024}}. was founded in 1997. It produced food products for pastry{{Cite web|last=Dievart|first=Thomas|title=El Mordjene spread: why this almost unknown product is suddenly a hit in France|date=24 August 2024|url=https://www.courrier-picard.fr/id557457/article/2024-09-08/pate-tartiner-el-mordjene-pourquoi-ce-produit-quasi-inconnu-cartonne|website=Courrier picard|publisher=Courrier picard|access-date=10 September 2024}}. under the brand El Mordjene,{{Cite web|author= |title=El Mordjene spread: discover the secrets behind the success of Algeria’s Nutella|date=20 August 2024|url=https://www.tsa-algerie.com/el-mordjene-les-secrets-du-succes-de-la-nutella-algerienne/|website=TSA|publisher=TSA - Tout sur l'Algérie|access-date=10 September 2024}}. such as spreads,{{Cite web|author= |title=El Mordjene spread - Cebon - 700g|date=15 August 2021|url=https://dz-fr.openfoodfacts.org/produit/6132500710371/el-mordjene-pate-a-tartiner-cebon|website=dz-fr.openfoodfacts.org|access-date=10 September 2024}}.{{Cite web|author= |title=El Mordjene grilled hazelnut cream - Cebon - 350g|date=30 April 2022|url=https://fr.openfoodfacts.org/produit/6132500711033/el-mordjene-creme-de-noisettes-grillees|website=fr.openfoodfacts.org|access-date=10 September 2024}}.{{Cite web|author= |title=Crunch of grilled hazelnuts|date=12 December 2021|url=https://dz-fr.openfoodfacts.org/produit/6132500711118/crunch-de-noisettes-grillees|website=dz-fr.openfoodfacts.org|access-date=10 September 2024}}. honey,{{Cite web|author= |title=Miel el mordjen - Cebon - 1kg|date=7 February 2023|url=https://fr.openfoodfacts.org/produit/6132500710272/miel-el-mordjen-cebon|website=fr.openfoodfacts.org|access-date=10 September 2024}}. whipped cream,{{Cite web|author= |title=Crème chantilly - El Mordjene (Cebon)|date=30 June 2024|url=https://dz-fr.openfoodfacts.org/produit/6132500710852/creme-chantilly-el-mordjene-cebon|website=dz-fr.openfoodfacts.org|access-date=10 September 2024}}. food coloring,{{Cite web|author= |title=El mordjene|date=2 June 2023|url=https://fr.openfoodfacts.org/produit/6132500710043/el-mordjene|website=fr.openfoodfacts.org|access-date=10 September 2024}}. vegetable fat,{{Cite web|author= |title=El Mordjene - 500g|date=23 August 2024|url=https://fr.openfoodfacts.org/produit/6132500710395/el-mordjene|website=fr.openfoodfacts.org|access-date=10 September 2024}}. powdered sugar,{{Cite web|author= |title=Sucre glace|date=1 November 2019|url=https://fr.openfoodfacts.org/produit/6132500710128/sucre-glace|website=fr.openfoodfacts.org|access-date=10 September 2024}}. and corn starch.{{Cite web|author= |title=Corn starch - El Mordjene - 300g|date=20 January 2022|url=https://dz-fr.openfoodfacts.org/produit/6132500711187/amidon-de-mais-el-mordjene|website=dz-fr.openfoodfacts.org|access-date=10 September 2024}}.

Due to a viral trend on social media like TikTok,{{Cite web|author= |title=El Mordjene: an Algerian spread that’s driving social media crazy|date= |url=https://www.rtl.fr/actu/debats-societe/el-mordjene-qu-est-ce-que-cette-pate-a-tartiner-algerienne-qui-rend-fou-les-reseaux-sociaux-7900415621|website=RTL|access-date=10 September 2024}}. initially through Algerian influencers and later those from the Algerian diaspora,{{Cite web|author= |title="It beats Nutella": why this Algerian spread is all the rage on social media?|date= |url=https://www.750g.com/elle-bat-le-nutella-pourquoi-cette-pate-a-tartiner-algerienne-fait-fureur-sur-les-reseaux-sociaux-a38080.htm|website=750g|access-date=10 September 2024}}. the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021. It was also tested by French influencers. In France, where it was sold by select grocery stores and imported via the shuttle trade,{{Cite web|author= |title=El Mordjene: an Algerian spread in high demand in France|date=11 September 2024|url=https://www.tsa-algerie.com/el-mordjene-une-pate-a-tartiner-dalgerie-qui-fait-fureur-en-france/|website=TSA|publisher=TSA - Tout sur l'Algérie|access-date=11 September 2024}}.{{Cite web|author= |title=Algerian spread El Mordjene, our little secret revealed|date= |url=https://www.liberation.fr/lifestyle/consommation/la-pate-a-tartiner-algerienne-el-mordjene-notre-petit-secret-evente-20240911_YTXA6SSC65CDHLZQHFJIDQZA2Q/|website=Libération|publisher=Libération|access-date=11 September 2024}}. it quickly sold out.{{Cite web|author= |title=El Mordjene spread: what is this highly sought-after product and what does it contain?|date= |url=https://rmc.bfmtv.com/conso/alimentation/pate-a-tartiner-el-mordjene-c-est-quoi-ce-produit-si-recherche-et-que-contient-il_AN-202409090681.html|website=RMC Conso|access-date=10 September 2024}}. This high demand drove up prices in France.{{Cite web|title=Food: Where does the El Mordjene spread that is all the rage on social media come from?|date=24 August 2024|url=https://www.lunion.fr/id638201/article/2024-09-08/dou-vient-la-pate-tartiner-el-morjdene-qui-cartonne-sur-les-reseaux-sociaux|website=L'Union|publisher=Journal L'Union|access-date=10 September 2024}}.

The range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024.

{{Reflist}}

• [https://cebon.dz/ Official Website]

{{Portal|Companies|Food|Algeria}}

Category:Food and drink companies of Algeria

Category:Companies established in 1997

Category:Spreads (food)

Category:Trademarks

Category:Food product brands

Category:Algerian brands