Centenary Hall
{{Use dmy dates|date=November 2019}}
{{Infobox building
| name = Centenary Hall
| image = Profile_image_of_Centenary_Hall_Exhbition_St_Melbourne_2016.jpg
| image_size =
| caption = Exhibition St frontage of Centenary Hall
| location = 104-110 Exhibition Street, Melbourne, Victoria, Australia
| coordinates = {{coord|-37.813105|144.971367|display=inline,title|type:landmark_region:AU}}
| completion_date = 1935
| architect = Hugh Philp and H. Geoffrey Bottoms
| owner = Rolex Australia
| cost =
| floor_area =
| top_floor =
| floor_count = 7 floors (including basement level)
| url =
| references =
| roof =
| elevator_count = 1
| main_contractor =
| developer =
| management =
}}
Centenary Hall is a building within the Melbourne CBD in Victoria, Australia, on the corner of Exhibition and Little Collins Streets.
Description
Centenary Hall was designed by Hugh Philp and H. Geoffrey Bottoms, selected via a 1933 design competition conducted by the Victorian Protestant Hall Co. Ltd. Completed in 1935, the building's name references the 1934 centenary of the founding of Melbourne. Centenary Hall replaced an 1881 Protestant hall which in turn replaced the first hall on the site, built in 1847 on land purchased specifically for a Protestant hall in 1846 by the Loyal Orange Institution of Victoria.{{cite web|title=Melbourne Planning Scheme – Central City Heritage Review Statements of Significance (June 2013)|url=http://dsewebapps.dse.vic.gov.au/Shared/ats.nsf/(attachmentopen)/9584989EA250CEDDCA257DE900767F74/$File/Melbourne+C241+Incorp+Doc-+Central+City+Heritage+Review+Statements+of+Significance+June+2013+Exhibition+Gazetted.pdf?OpenElement|access-date=1 February 2016|archive-url=https://web.archive.org/web/20160312123258/http://dsewebapps.dse.vic.gov.au/Shared/ats.nsf/(attachmentopen)/9584989EA250CEDDCA257DE900767F74/$File/Melbourne+C241+Incorp+Doc-+Central+City+Heritage+Review+Statements+of+Significance+June+2013+Exhibition+Gazetted.pdf?OpenElement|archive-date=12 March 2016|url-status=dead}}
The six-storey building uses a steel frame and rises to 120 feet above street level, short of the 132 ft limit then allowed by Council building regulations. The exterior is Moderne in style, featuring vertical ribbing and corner tower-like elements. A projecting balconette at first floor level is adorned with intricate pressed cement detail depicting the thistle and scrolls. There is bronze joinery around the Exhibition Street windows, originally for a car showroom, now subdivided into shops. A spacious lobby featuring the Loyal Orange Order star in the terrazzo floor leads to a wide marble stair to the first floor hall.
Centenary Hall was designed for multiple uses, with a basement supper room kitchen and pantry, ground floor showrooms, a large hall on the first floor capable of seating 450 persons, administrative offices on the second floor, and various clubrooms, rehearsal rooms on the third floor, with the top two for rent, and a caretaker's residence on the roof.{{cite news |url=http://nla.gov.au/nla.news-article11727632 |title=PROTESTANT HALL. |newspaper=The Argus |location=Melbourne |date=9 January 1934 |access-date=2 August 2015 |page=5 |via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article188431345 |title=Centenary Hall. |newspaper=The Telegraph |location=Brisbane |date=15 January 1934 |access-date=2 August 2015 |page=26|edition=CITY FINAL LAST MINUTE NEWS|via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article128839231 |title=CENTENARY HALL. |newspaper=The News |location=Adelaide |date=12 January 1934 |access-date=2 August 2015 |page=5 |via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article245432297 |title=CITY BUILDING COMPLETED |newspaper=The Herald |issue=17,994 |location=Victoria, Australia |date=16 January 1935 |access-date=27 March 2019 |page=18 |via=National Library of Australia}}
There is a different Centenary Hall, built at a similar time, at the Royal Melbourne Showgrounds.
Usage
File:A49151 Centenary Hall, Melbourne, Australia 1952.jpg
The hall was originally used for meetings, performances and other events.{{cite news |url=http://nla.gov.au/nla.news-article12253131 |title="The Troubadours". |newspaper=The Argus |location=Melbourne |date=28 June 1935 |access-date=2 August 2015 |page=10 |via=National Library of Australia}} Motor vehicle retailer Cheney's originally occupied the ground floor as a showroom, including a turntable near the window to raise and rotate the featured car or truck.{{cite news |url=http://nla.gov.au/nla.news-article149553327 |title=Attractive New Pontiacs |newspaper=Table Talk |issue=3494 |location=Victoria, Australia |date=25 April 1935 |access-date=13 March 2016 |page=27 |via=National Library of Australia}}
From 1942 to 1945 during World War II, the American Red Cross Service Club for American and Allied soldiers in Melbourne took over the building. Facilities included a 'rainbow grill' in the basement "where hamburgers, doughnuts, pies, and coffee – all done in the American style – are obtainable", a lounge and writing room on the ground floor, a dormitory for 142 troops and a gymnasium. The hall was used for lectures during the day and dances and shows during the evening. Dancing partners were rostered from 2,000 local female volunteers.{{cite news |url=http://nla.gov.au/nla.news-article11981473 |title=NEW SERVICE CLUB FOR AMERICAN TROOPS |newspaper=The Argus |issue=29,893 |location=Melbourne|date=16 June 1942 |access-date=13 March 2016 |page=5 |via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article8238113 |title=HOSPITALITY FOR ALLIED TROOPS. |newspaper=The Argus |location=Melbourne |date=19 March 1942 |access-date=2 August 2015 |page=3 |via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article1094286 |title=AMERICAN RED CROSS CLUB TO CLOSE |newspaper=The Argus |issue=30,745 |location=Melbourne|date=13 March 1945 |access-date=13 March 2016 |page=7 |via=National Library of Australia}}{{cite news |url=http://nla.gov.au/nla.news-article206822568 |title=WOMEN'S SECTION |newspaper=The Age |issue=27,194 |location=Victoria, Australia |date=16 June 1942 |access-date=6 August 2017 |page=3 |via=National Library of Australia}}
Centenary Hall was leased after World War II by the Victorian Government for the State Rivers and Water Supply Commission, and then purchased by the Government in 1961. Through the 1960s and early 1970s it was occupied by the Department of Labour and Industry.{{cite web|title=Report of the Board on Inquiry into the Sale of a Property at 110 Exhibition Street|url=http://www.parliament.vic.gov.au/papers/govpub/VPARL1976-78No55.pdf|access-date=1 February 2016}}
In August 1976, the property was purchased at auction for $576,000 by a company associated with the Victorian division of the Liberal Party of Australia, Vapold Pty Ltd. This attracted political controversy and resulted in an inquiry into the conduct of the building's sale.{{cite news|last1=Gleghorn|first1=Greg|title=Hamer, 3 Ministers accessed over sale|url=https://news.google.com/newspapers?id=FPgQAAAAIBAJ&sjid=UpIDAAAAIBAJ&pg=6936%2C3431762|access-date=1 February 2016|work=The Age|date=13 October 1976}}{{cite news|title=Vapold 'not favored'|url=https://news.google.com/newspapers?id=vRxWAAAAIBAJ&sjid=PuMDAAAAIBAJ&pg=7056%2C720842|access-date=1 February 2016|work=The Age|date=4 November 1976}}{{cite news|title=Agent said phantom bids made|url=https://news.google.com/newspapers?id=wBxWAAAAIBAJ&sjid=PuMDAAAAIBAJ&pg=6646%2C2321897|access-date=1 February 2016|work=The Age|date=10 November 1976}}{{cite news|title=Labor leader 'petulent'|url=https://news.google.com/newspapers?id=wRxWAAAAIBAJ&sjid=PuMDAAAAIBAJ&pg=7048%2C2913244|access-date=1 February 2016|work=The Age|date=11 November 1976}} The inquiry found that the (Liberal) Government took reasonable, proper and normal precautions to obtain a fair price and there was no unfair, unusual or improper advantage obtained by the purchaser.{{cite news|last1=Hill|first1=Brian|title=Vapold: Libs cleared|url=https://news.google.com/newspapers?id=09JaAAAAIBAJ&sjid=SJIDAAAAIBAJ&pg=5580%2C2627518|access-date=1 February 2016|work=The Age|date=9 December 1976}}
Today, the building houses retail shops on the ground floor, the Victorian division of the Liberal Party of Australia, and the commercial art gallery Tolarno Galleries. Former Australian Prime Minister John Howard made the inaugural John Howard Lecture for the Menzies Research Centre at the hall in 2009.{{Cite web|url=http://www.abc.net.au/am/content/2008/s2496549.htm|title=AM – Howard attacks Govt policies|website=www.abc.net.au|access-date=2017-11-04}}
In 2011, the City of Melbourne nominated for heritage protection the orange star motif made of patterned terrazzo in Centenary Hall's ground floor foyer.{{cite news|last1=Perkins|first1=Miki|title=Hidden history behind closed doors|url=http://www.theage.com.au/entertainment/art-and-design/hidden-history-behind-closed-doors-20110911-1k42z.html|access-date=1 February 2016|work=The Age|date=12 September 2011}}
Centenary Hall was sold in 2018 to luxury retailer Rolex Australia for $37.1 million.{{Cite web|url=https://www.afr.com/real-estate/commercial/rolex-revealed-as-buyer-of-371m-victorian-liberal-partys-melbourne-hq-20181206-h18ssn|title=Rolex revealed as buyer of $37.1m Victorian Liberal Party's Melbourne HQ|last=Lenaghan|first=Nick|date=2018-12-05|website=Australian Financial Review|language=en|access-date=2018-12-10}}
Gallery
File:American_Red_Cross_Service_Club,_Melbourne_-_Australian_War_Memorial.jpg|Children and soldiers outside the American Red Cross Service Club at Centenary Hall during World War II
File:Signage_at_Centenary_Hall_Exhibition_St_Melbourne.jpg|Signage above the entrance doorway