Chartbeat
{{short description|American web analytics company}}
{{Infobox company
| name = Chartbeat
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| type = Private
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| foundation = 2009
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| location_city = New York City
| location_country = United States
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| industry = Data and analytics
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| homepage = {{URL|https://chartbeat.com/}}
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Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their websites.{{cite magazine|url=https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/|title = What You Think You Know About the Web Is Wrong|last = Haile|first = Tony|date = March 9, 2014|access-date = January 16, 2015|magazine = Time}} In August 2010, the company was spun off from Betaworks as a separate entity.{{cite web|url=https://techcrunch.com/2010/08/31/chartbeat-3-million/|title = Chartbeat Raises $3 Million From Index, Conway, Sacca, Clavier, Lerer, And Dixon|last = Schonfeld|first = Erick|date = August 31, 2010|access-date = January 16, 2015}}{{cite web|url = http://mashable.com/2010/08/31/chartbeat-series-a/|title = Real-Time Analytics Provider Chartbeat Raises $3M from All-Star Investors|last = O'Dell|first = Josie|date = August 31, 2010|access-date = January 17, 2015|publisher = Mashable}}{{cite news|url=https://venturebeat.com/2010/08/31/website-analytics-superstars-chartbeat-raise-3m/|title = Website analytics superstar Chartbeat raises $3M|last = Ha|first = Anthony|date = August 31, 2010|access-date = January 18, 2015|work = VentureBeat}} Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.{{cite web|url = http://www.davidgustav.com/web-development/should-i-believe-chartbeats-data/|title = Should I Believe Chartbeat's Data?|date = February 19, 2013|access-date = January 17, 2015|last = Gustav|first = Dave|archive-url = https://web.archive.org/web/20150118214253/http://www.davidgustav.com/web-development/should-i-believe-chartbeats-data/|archive-date = January 18, 2015|url-status = dead}}{{cite web|url=https://www.trustradius.com/compare-products/chartbeat-vs-google-analytics|title = Chartbeat vs Google Analytics|publisher = TrustRadius|access-date = January 17, 2015}}{{cite web|url = http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html|title = 3 Google Analytics Alternatives (and Why You Should Use Them)|last = Angeles|first = Sara|date = March 19, 2014|access-date = January 17, 2015|publisher = Business News Daily|archive-url = https://web.archive.org/web/20150118221421/http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html|archive-date = January 18, 2015|url-status = dead}}
History
Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data.{{cite news|url=https://techcrunch.com/2009/04/02/betaworks-launches-chartbeat-to-track-who-is-paying-attention-to-your-website-right-now/|title = Betaworks Launches Chartbeat To Track Who Is Paying Attention To Your Website Right Now|date = April 2, 2009|access-date = January 16, 2015|work = TechCrunch|last = Schonfeld|first = Erick}} The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in Twitter, Tumblr, bit.ly, and TweetDeck.{{cite web|url=https://techcrunch.com/2009/05/17/jump-into-the-stream/|title = Jump Into The Stream|last = Schonfeld|first = Erick|date = May 17, 2009|access-date = January 16, 2015}}{{cite news|url=https://techcrunch.com/2009/06/11/betaworks-email-to-investors-read-it-here/|title = Betaworks Email To Investors: Read It Here|date = June 11, 2009|access-date = January 16, 2015|work = TechCrunch|last = Arrington|first = Michael|authorlink = Michael Arrington}} In August 2010, the company was spun off from Betaworks as a separate entity. In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.{{cite news|url=https://techcrunch.com/2011/07/28/newsbeat/|title = Newsbeat Measures The Pulse Of News Sites|last = Schonfeld|first = Erick|date = July 28, 2011|access-date = January 17, 2015|work = TechCrunch}} Index Ventures led the company's seed funding round.https://venturebeat.com/business/chartbeat-raises-9-5-million-dfj-realtime/ Under CEO Tony Haile, ChartBeat raised $9.5 million in April 2012, with Draper Fisher Jurvetson leading the funding round.https://techcrunch.com/2012/04/16/chartbeat-redesign-series-b/
In 2014, it expanded its analytics tools to include paid content, with tools catered for publishers and advertisers.https://techcrunch.com/2014/05/14/chartbeat-native-ads-new-funding/ It raised $15.5 million in 2015, bringing total raised to $31 million.https://techcrunch.com/2015/05/06/chartbeat-raises-15-5-million-to-save-publishers-from-the-viewpocalypse/ In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor.{{Cite web|url=http://fortune.com/2016/02/29/chartbeat-ceo-resigns/|title=Chartbeat CEO Tony Haile Resigns, Says He's Looking For a New Challenge|website=Fortune|access-date=2016-02-29}} In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as Chartbeat for Publishing.{{Cite web|url=http://blog.chartbeat.com/2017/10/03/qa-data-science-design-behind-new-look/|title=Q&A: The Data Science and Design Behind Our New Look|date=2017-10-03|website=Chartbeat Blog|language=en-US|access-date=2019-05-09}}{{Cite web|url=http://blog.chartbeat.com/2017/10/03/a-chartbeat-evolution/|title=A Chartbeat Evolution|date=2017-10-03|website=Chartbeat Blog|language=en-US|access-date=2019-05-09}}
By 2022, John Saroff remained CEO.https://techcrunch.com/2022/07/25/private-equity-vulture-chartbeat/ At the time, 90% of its revenue was from large enterprise media companies.https://www.axios.com/2022/07/25/chartbeat-sale-cuadrilla-capital It was purchased by Cuadrilla Capital in July 2022. In 2023, it acquired Tubular Labs and Lineup Systems. In March 2025, it acquired the ad software company FatTail.https://www.axios.com/2025/03/10/exclusive-chartbeat-acquires-ad-software-company-fattail
References
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External links
- {{Official website}}
{{DEFAULTSORT:Chartbeat}}
Category:Privately held companies based in New York City
Category:2009 establishments in New York City
Category:Software companies of the United States