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Chex Mix

{{Short description|Snack mix}}

{{infobox brand

| image = Traditional Chex Mix.png

| logo_caption = Bag of Chex Mix

| name = Chex Mix

| type = Snack mix

| currentowner = General Mills

| origin =

| introduced = 1952 (original Chex Party Mix Recipe)
1985 (Commercial Version)

| discontinued =

| related =

| markets =

| previousowners = Ralston

| trademarkregistrations =

| ambassador =

| tagline =

| website = {{url|https://www.chexmix.com/}}

}}

File:Chex-Mix-Pile.jpg

Chex Mix (stylized as Chex mix) is a type of snack mix that includes Chex breakfast cereal (sold by General Mills) as a major component.

There are many recipes (often printed on Chex cereal boxes) for homemade Chex Mix, also known as Chex Party Mix, which predates the commercial version by thirty years. Though contents vary, the mixes generally include an assortment of Chex cereals, chips, hard breadsticks, pretzels, nuts or bagel bites. There are also commercially sold pre-made varieties of Chex Mix sold by the maker of Chex Cereals.

History of Chex Party Mix

Wheat Chex cereal was introduced in 1937 and Rice Chex in 1950 by Ralston Purina.{{cite book|url=https://books.google.com/books?id=WvZlCwAAQBAJ&pg=PA1165|title=History of Modern Soy Protein Ingredients - Isolates, Concentrates, and Textured Soy Protein Products (1911-2016): Extensively Annotated Bibliography and Sourcebook|first=William Shurtleff; Akiko|last=Aoyagi|date=17 January 2016|publisher=Soyinfo Center|access-date=26 November 2018| isbn=9781928914839|via=Google Books}}

In 1952 an advertisement for Chex party mix appeared in Life Magazine with a recipe that included Wheat and Rice Chex.{{cite web|url=http://www.deepsouthdish.com/2011/12/authentic-original-original-1952-chex.html#axzz5GZhLqCOk|title=The Authentic Original Original 1952 Chex Party Mix|website=www.deepsouthdish.com|access-date=26 November 2018}}

In 1958 Corn Chex was introduced and added to the recipe.{{cite web|url=http://www.culinarylore.com/food-history:when-was-chex-mix-introduced|title=When was Chex Mix Introduced?|date=9 September 2015|access-date=26 November 2018}} However, it was not until 1985 that pre-packaged products were introduced commercially by Ralston Purina and the trademarks registered to it.United States Patent and Trademark Office

="Original Chex Party Mix"=

This refers to the official recipe on the box of chex cereal.{{Cite web|url=https://www.chex.com/recipes/original-chex-mix|title = Original Chex™ Party Mix}}

The recipe for the "Original chex party mix" has changed multiple times over the years. There are recipes from the 1960s,{{Cite web|url=https://clickamericana.com/recipes/appetizer-recipes/original-chex-party-mix-recipe-plus-vintage-variations|title = How to whip up a batch of the original Chex party mix from the swingin' sixties & seventies (Plus 6 vintage variations) - Click Americana|date = 20 October 2019}} 1970s and 1980s {{Cite web|url=https://clickamericana.com/recipes/appetizer-recipes/original-chex-party-mix-recipe-plus-vintage-variations|title = How to whip up a batch of the original Chex party mix from the swingin' sixties & seventies (Plus 6 vintage variations) - Click Americana|date = 20 October 2019}} that differ from the current "Original Chex Party Mix".

=Advertising=

In the late 1980s and early 1990s, Charlie Brown and the Peanuts gang were used in animated TV commercials to promote Chex Party mix.{{cite web|url=http://adage.com/article/news/branding-charlie-brown-franchise/143622/|title=It's a Great Franchise, Charlie Brown|date=3 May 2010|access-date=26 November 2018}} In August 1996, General Mills acquired the Chex product line from Ralston Purina along with other brands.{{cite web|url=https://www.foodonline.com/doc/in-the-aftermath-of-the-cereal-wars-ralstons-0001|title=In the Aftermath of the Cereal Wars, Ralston's Sparks, NV Plant Still on Improvement Path|website=www.foodonline.com|access-date=26 November 2018}}

=Homemade Chex Mix=

There are a number of recipes for homemade Chex mix{{cite web|url=https://www.bettycrocker.com/recipes/product-recipes/chex-party-mix-recipes/all-chex-mix-recipes|title=All Chex Party Mix Recipes|access-date=26 November 2018}}{{cite web|url=https://www.tablespoon.com/meals/snacks/best-chex-mix-recipes-of-all-time|title=The 15 Best Chex Mix Recipes of All Time|access-date=26 November 2018}} including recipes on the Chex cereal boxes{{cite web|url=https://www.chex.com/recipes/original-chex-mix/|title=Original Chex Mix Recipes - Chex Recipes - Chex.com|access-date=26 November 2018}} and a spicier variant known as Texas Trash.{{cite web|url=https://www.food.com/recipe/texas-trash-28976|title=Texas Trash|access-date=17 December 2024}}

Commercial contents and varieties

All commercial Chex Mixes contain some form of Chex cereal. Other ingredients generally include rye chips,{{Cite web|url=https://www.buzzfeed.com/angelospagnolo/these-little-brown-things-are-the-best-part-of-a-snack-mix|title=These Little Brown Things Are The Best Part Of A Snack Mix And You Know It|website=BuzzFeed|date=4 September 2017}} bagel chips, breadsticks, pretzels, nuts, and crackers. In total, General Mills produces 13 varieties of Chex Mixes, not including limited editions.[http://www.chex.com/Snacks/Products.aspx Chex Mix® - Products - Celebrate Your Right to Snack!] {{webarchive |url=https://web.archive.org/web/20081211122615/http://www.chex.com/Snacks/Products.aspx |date=December 11, 2008}} These flavors can be broadly divided into three categories: savory, chocolate (usually marketed as "Muddy Buddies"), and sweet 'n salty. Sometimes, limited edition varieties of Chex Mix are released. Past examples of these include Winter Chex Mix Cocoa and Summer Chex Mix Ranch. In 2009, two new flavors, Spicy Szechuan, and Teriyaki were introduced and made available exclusively at convenience stores.

=Savory=

  • Traditional
  • Cheddar
  • Buffalo Ranch
  • Spicy Dill
  • Bold Party Blend
  • Sour Cream & Onion
  • Peanut Lover's
  • Hot 'n Spicy (discontinued)
  • Jalapeño Cheddar
  • Chipotle Cheddar
  • White Cheddar
  • Soul Food
  • Italian Herb & Parmesan
  • Cherry & Crunchy Nuts
  • Extreme Sweet and Spicy Sriracha
  • Extreme Habanero
  • Ghost Pepper (discontinued)
  • Honey BBQ
  • Strawberry and Cranberry Walnut
  • Sauerkraut
  • Nacho Fiesta (discontinued)

=Sweet 'n salty=

  • Caramel Crunch
  • Honey Nut
  • Trail Mix
  • Malted Mix

=Sweet=

  • Turtle Shell
  • Dark Chocolate
  • Peanut Butter Chocolate
  • Brownie Supreme
  • Snicker doodle
  • Cookies & Cream

See also

{{portal|Food}}

References

{{Reflist}}

External links

{{commons category}}

  • [http://www.chex.com/ Chex Homepage]
  • [http://graphic-design.tjs-labs.com/show-picture?id=1073661144 Original Chex party mix recipe from Life magazine, June 1952.] {{Webarchive|url=https://web.archive.org/web/20080612173654/http://graphic-design.tjs-labs.com/show-picture?id=1073661144 |date=2008-06-12}}

{{General Mills}}

Category:Brand name snack foods

Category:General Mills brands

Category:Chex

Category:Products introduced in 1985