Chicken Tonight

Initially launched on October 23, 1990, under Unilever's Ragú brand in the United States and Canada, it was launched in the United Kingdom under the Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the Raguletto brand. As of 2025, Chicken Tonight is a standalone brand.

The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance "The Chicken".[https://www.youtube.com/watch?v=_GdiNk3-IPE Chicken Tonight Commercial] An advertisement for Chicken Tonight was the first in the United Kingdom to use a red button interactive service to promote the product.{{cite web|url=https://www.zdnet.com/article/chicken-tonight-goes-interactive/|title=Chicken Tonight goes interactive|first=Jane|last=Wakefield|date=29 March 2000|publisher=ZDNet}}

The American version of the product was met with limited success; however, as of 2025, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom. Association football player Ian Wright appeared in commercials for the product.{{cite web |last1=Bouckley |first1=Ben |title=Symington's feels like Chicken Tonight and Ragu |url=https://www.foodmanufacture.co.uk/Article/2011/08/09/Symington-s-feels-like-Chicken-Tonight-and-Ragu |website=foodmanufacture.co.uk |access-date=18 January 2024 |date=8 August 2011}} In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr branding.{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8689276/Unilever-sells-Chicken-Tonight-and-Ragu-for-30m.html |title=Unilever sells Chicken Tonight and Ragu for £30m |publisher=Telegraph |access-date=2012-02-04}} Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired by Simplot.{{Cite web| title = Simplot acquires Symington sauce brands| work = Australian Food News| access-date = 2016-10-15| url = http://www.ausfoodnews.com.au/2016/07/25/simplot-acquires-symington-sauce-brands.html}} In 2019, Unilever also sold Chicken Tonight brand in the Netherlands to Zwanenberg Food Group.{{Cite web|last=Kuitert|first=Gerben|date=2019-09-17|title=Zwanenberg Almelo neemt Chicken Tonight over van Unilever|url=https://www.tubantia.nl/almelo/zwanenberg-almelo-neemt-chicken-tonight-over-van-unilever~a2e0de33/|url-status=live|access-date=2022-01-05|website=Tubantia|language=nl|archive-url=https://web.archive.org/web/20190918035926/https://www.tubantia.nl/almelo/zwanenberg-almelo-neemt-chicken-tonight-over-van-unilever~a2e0de33/ |archive-date=2019-09-18 }}

The slogan was parodied in a skit on the Australian television series The Late Show in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight".{{cite web|url=https://www.youtube.com/watch?v=Fl3GC6bxmWE |archive-url=https://ghostarchive.org/varchive/youtube/20211222/Fl3GC6bxmWE |archive-date=2021-12-22 |url-status=live|title=Dickhead Tonight/Chicken Tonight on ''The Late Show|website=YouTube }}{{cbignore}}

The dance and song of the advertisement were parodied by The Simpsons family in the episode "Lady Bouvier's Lover".{{cite video | people=Mirkin, David|date=2004|title=The Simpsons season 5 DVD commentary for the episode "Lady Bouvier's Lover"| medium=DVD|publisher=20th Century Fox}}

A segment on an America's Funniest Home Videos episode parodied the brand as "Iguana Tonight."{{Cite AV media |url=https://www.youtube.com/watch?v=hl5uIW6NlSU&feature=youtu.be |title=DQD Comedy Theater: "Iguana Tonight" |date=2006-10-23 |last=TimWB |access-date=2025-02-11 |via=YouTube}}

• {{Official website|http://www.chickentonight.co.uk/}}

Category:Products introduced in 1990

Category:Sauces

Category:Former Unilever brands

Category:British brands