Chief creative officer
{{Short description|Corporate title}}
The title Chief Creative Officer (CCO) typically describes the highest-ranking position of a creative team within a media company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading one or multiple teams of creative directors, art directors, designers, and copywriters. They may also have charge over long-term planning related to intellectual property owned by the company, as in the case of Marvel Comics/Marvel Studios, DC Comics/DC Studios, or the WWE.
Overall description
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The CCO directs a company's creative strategy and output that drives and defines a company's brand.{{Citation |title=Chapter 6 How Does the Chief Creative Officer (CCO) Contribute to the Bottom Line? |date=2025-02-03 |work=Executive Fashion |pages=45–51 |url=https://www.degruyter.com/document/doi/10.1515/9783111510156-006/html |access-date=2025-04-15 |publisher=De Gruyter |doi=10.1515/9783111510156-006 |isbn=978-3-11-151015-6}} A CCO is often heavily involved in development cycles for consumer-facing media products, such as films, TV, or videogames. The CCO helps to craft creative decision-making and work processes to optimize for quality and consumer satisfaction. They may also serve as the primary internal champion for the needs of both creative teams and the products themselves, as opposed to other competing business interests.Written By: Terry Masters, Edited By: Allegra J. Lingo [http://www.wisegeek.com/what-does-a-chief-creative-officer-do.htm "What Does a Chief Creative Officer Do"], 14 October 2014, Retrieved on 30 October 2014
Notable chief creative officers
- Riccardo Tisci of Burberry[https://www.burberryplc.com/en/news-and-media/press-releases/corporate/2018/burberry-appoints-riccardo-tisci-as-chief-creative-officer.html Burberry appoints Riccardo Tisci as Chief Creative Officer] {{Webarchive|url=https://web.archive.org/web/20181123022511/https://www.burberryplc.com/en/news-and-media/press-releases/corporate/2018/burberry-appoints-riccardo-tisci-as-chief-creative-officer.html |date=2018-11-23 }}. Burberry. 1 March 2018
- Raf Simons of Calvin Klein[https://fashionista.com/2018/02/fashion-creative-directors-2018-guide Your Creative Director Cheat Sheet for the Fall 2018 Shows]. FASHIONISTA. 6 February 2018
- Jennifer Lee of Walt Disney Animation Studios{{cite web |title=Walt Disney and Pixar Animation Studios Name Chief Creative Officers - The Walt Disney Company |url=https://www.thewaltdisneycompany.com/walt-disney-and-pixar-animation-studios-name-chief-creative-officers/ |website=The Walt Disney Company |date=19 June 2018}}
- Kevin Feige of Marvel Entertainment{{Cite web|last=Otterson|first=Joe|date=2019-10-15|title=Kevin Feige Named Chief Creative Officer of Marvel|url=https://variety.com/2019/biz/news/kevin-feige-marvel-chief-creative-officer-1203371505/|access-date=2021-01-11|website=Variety|language=en-US}}
- Pete Docter of Pixar (after Lasseter left in 2017)
- Matthew Mercer of Critical Role{{Cite web|url=https://winners.webbyawards.com/2019/video/video-series-channels/games-video-series-channels/93579/critical-role|title = NEW Webby Gallery + Index}}
- Jessica Alba of The Honest Company[http://wwd.com/beauty-industry-news/beauty/jessica-alba-honest-beauty-launch-ulta-10342165/ "Jessica Alba's Honest Beauty to Launch in Ulta"]
- Burnie Burns of Rooster Teeth Productions[https://www.youtube.com/watch?v=3ODSGbbWf7g "Burnie Burns"]
- Nick Cannon of Radio Shack{{cite press release|url=http://www.prnewswire.com/news-releases/nick-cannon-joins-radioshack-as-chief-creative-officer-300186936.html|title=Nick Cannon Joins RadioShack As Chief Creative Officer|website=PR Newswire|access-date=12 April 2016}}
- Hugh Hefner of Playboy Enterprises[http://www.biography.com/people/hugh-hefner-9333521#synopsis "Hugh Hefner Biography"]
- Alan Horn of Walt Disney Studios{{cite news |last1=Donnelly |first1=Matt |title=Disney Promotes Alan Bergman to Studio Co-Chairman as Alan Horn Adds Chief Creative Officer Role |url=https://variety.com/2019/film/news/disney-alan-bergman-cochairman-alan-horn-chief-creative-officer-1203202466/ |access-date=May 12, 2019 |work=Variety |date=May 1, 2019}}
- Jim Lee of DC Entertainment[http://www.dcentertainment.com/management/geoff-johns "Geoff Johns"]
- will.i.am of 3D Systems{{cite web|title=3D Systems Appoints will.i.am as Its Chief Creative Officer|url=http://www.3dsystems.com/press-releases/3d-systems-appoints-william-its-chief-creative-officer|website=3D Systems|date=8 January 2014|access-date=12 April 2016}}
- Sarah Michelle Gellar of Foodstirs{{cite web|title=United States of Women, Sarah Michelle Gellar, Chief Creative Officer|url=https://theunitedstateofwomen2018.sched.com/speaker/sarah_michelle_gellar.1y0su5dw|access-date=7 September 2020}}{{cite web|title=Sarah Michelle Gellar's Foodstirs Becomes First Glyphosate Residue Free Certified Baking Mix Company|date=17 September 2018|url=https://sustainablepulse.com/2018/09/18/sarah-michelle-gellars-foodstirs-becomes-first-glyphosate-residue-free-certified-baking-mix-company/#.X1ag5VNh1pQ|access-date=7 September 2020}}
- Wong Cho-lam of TVB{{Cite web|url=https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3129995/its-outdated-and-not-funny-hong-kong-viewers-tell|title=It's outdated and not funny, Hong Kong viewers tell TVB, after new variety show triggers controversy|date=2021-04-19|work=South China Morning Post|accessdate=2022-04-09}}
- Roberto Aguirre-Sacasa of Archie Comics{{cite news|url=https://www.nytimes.com/2014/03/03/business/media/archie-comic-picks-film-and-tv-writer-for-top-creative-post.html |title=Archie Comic Picks Film and TV Writer for Top Creative Post |first=George Gene |last=Gustines |website=The New York Times |date=March 2, 2014 |access-date=April 5, 2014}}{{cite web |title=How Archie Comics' New Chief Creative Officer Is Reimagining Riverdale |url=http://www.fastcompany.com/3028694/most-creative-people/how-archie-comics-new-chief-creative-officer-is-reimagining-riverdale |last=Nagy |first=Evie |date=April 8, 2014 |work=Fast Company |access-date=November 6, 2014 |archive-date= August 21, 2016 |archive-url=https://web.archive.org/web/20160821220710/http://www.fastcompany.com/3028694/most-creative-people/how-archie-comics-new-chief-creative-officer-is-reimagining-riverdale |url-status=live }}
- Jens Peder Bergensten of Mojang Studios (developer of Minecraft){{Cite web |date=2020-10-02 |title=Mojang: Bringing Minecraft To Smash Is The Result Of An "Amazing Collaboration" With Nintendo |url=https://www.nintendolife.com/news/2020/10/mojang_bringing_minecraft_to_smash_is_the_result_of_an_amazing_collaboration_with_nintendo |access-date=2022-05-27 |website=Nintendo Life |language=en-GB}}
- Clive Davis of Sony Music Entertainment{{Cite web|url=https://nypost.com/2022/06/14/clive-davis-reflects-on-his-legendary-music-industry-career/amp/|title=Clive Davis reflects on his legendary music industry career|date=2022-06-14|work=New York Post|accessdate=2023-04-15}}
- Seth MacFarlane of Fuzzy Door Productions
- Tony Khan of All Elite Wrestling
- Jeremy Elbertson of Offbrand{{Cite web |date=2023-06-12 |title=Ludwig's Offbrand expands with Jerma, key hires, and an upcoming investment (Exclusive) |url=https://www.tubefilter.com/2023/06/12/ludwig-offbrand-nick-allen-hire-jerma-expand-growth/ |access-date=2023-12-29 |website=Tubefilter |language=en-US}}
References
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