Chocos

{{short description|Breakfast cereal manufactured by Kellogg's}}

{{for|the district|Chocos District}}

{{Infobox brand

| name = Chocos

| logo = Chocos cerealbrand logo.png

| logo_size = 200

| image =

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| producttype = Breakfast cereal

| currentowner = Kellogg Company

| producedby =

| country = India

| introduced =

| discontinued =

| related = Chocapic

| markets = India

| previousowners =

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| website = {{url|https://www.kelloggs.in/en_IN/products/chocos-whole-grain-cereal.html|kelloggs.in/chocos}}

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}}

Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and South Asian countries as well as India.[http://www.indiantelevision.com/mam/headlines/y2k5/may/maymam44.htm "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[http://www.exchange4media.com/Kids/KidsFullStory.asp?section_id=24&news_id=19076&tag=13803 "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media] {{webarchive|url=https://web.archive.org/web/20110929160513/http://www.exchange4media.com/Kids/KidsFullStory.asp?section_id=24&news_id=19076&tag=13803 |date=2011-09-29 }}[http://www.financialexpress.com/news/kellogg-aims-for-a-bigger-bite-of-breakfast-cereal-market/50413/ "Kellogg Aims For a chocolety bite for its consumers" - The Financial Express]

It is a hugely popular cereal in India. The mascot of Chocos in India was Chocos the Bear until 2005 when he was replaced by Coco the Monkey{{Citation Needed|date=September 2020}}, who is also the mascot of Cocoa Krispies.[http://www.indiantelevision.com/mam/headlines/y2k4/sep/sepmam102.htm "Kellogg's Chocos readies new interactive contest for kids" - Indian Television]{{Failed verification|date=September 2020}} In India, the mascot was substituted in 2009.

The cereal itself is similar to Chocapic. Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.[http://www.thehindubusinessline.com/2004/07/14/stories/2004071401260900.htm "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line]

Varieties

Chocos mainly contains seven varieties - Moons and Stars, Crunchy Bites, Duet, A normal chocolate flavour, Chhota Bheem Chhota Ladoo, Spider-Man Webs and Disney Frozen Magic Hearts. There are also more varieties like Spiderman Web Chocos across many countries. These are done for promotional activities. Many of these have been discontinued.

References

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