Chopard

The company founder, Louis-Ulysse Chopard, was a Swiss watchmaker who grew up in Sonvilier, a town in Swiss Jura. In 1860, he established his L.U.C. manufacturing company in Sonvilier, having observed that it was more profitable to market a finished watch than to just make the mechanical movement.

After Louis-Ulysse's death in 1915, the company was taken over by his son Paul-Louis and grandson Paul-André. The company specialised in making pocket watches and ladies’ wristwatches. In 1921, Paul-Louis moved the company operations to a larger town, Chaux-de-Fonds, in the Canton of Neuchâtel. In 1937, at that time a company of 150 employees, the company relocated to Geneva. This enabled the movements made by the company to be certified with the Geneva Seal, a mark applied only to watch movements made in the Canton of Geneva. Paul-André took over the company in 1943.{{cite web| url=http://www.ey.com/Publication/vwLUAssets/EY_-_Exceptional_July_-_December_2014_-_EMEIA/$FILE/EY-Exceptional-july-december-2014---EMEIA.pdf| publisher=EY Exceptional| title=Interview with Karl Friedrich Scheufele| author=Eric J. Lyman| date=July–December 2014| accessdate=29 June 2014| archive-url=https://web.archive.org/web/20140913052906/http://www.ey.com/Publication/vwLUAssets/EY_-_Exceptional_July_-_December_2014_-_EMEIA/$FILE/EY-Exceptional-july-december-2014---EMEIA.pdf| archive-date=13 September 2014| url-status=dead}}

In 1963, having no children wishing to continue in the business, Paul-André Chopard sold it to Karl Scheufele III, a German goldsmith and watchmaker from Pforzheim, who was seeking a watch movement manufacturer exclusively for his own business.{{cite web |url=https://www.hautehorlogerie.org/en/brands/brand/h/chopard/ | publisher=Fondation de la Haute Horlogerie| title=History of Chopard| accessdate=16 March 2016}}

Image:Chopard (Madison Ave - New York).jpg in New York City]]

In 1974, the Chopard factory moved from the center of Geneva to Meyrin-Geneva and in 1976 the company started making watches that contained its signature free-floating diamond behind sapphire glass. In the 1980s, the company expanded into making sports watches for men and diamond jewellery for women.

In 1996, the company established its own complete watch movement manufacturing facility in Fleurier, in the Swiss Canton of Neuchâtel. Prior to that time, all Chopard's movements had been assembled from third-party components. The movements made in Fleurier were intended for the high-end watches in the Chopard range.

In 2010, the company celebrated its 150th anniversary, by which time the company's estimated sales were €550 million in total (of which €250 million were from watches) with about 100 stores around the world.{{cite book | title=Luxury Brand Management | publisher=John Wiley & Sons | author=Chevalier, Michel | year=2012 | location=Singapore | isbn=978-1-118-17176-9}}

In 2014, Chopard recorded sales of CHF800m (US$915m) and had roughly 2,000 employees worldwide, of whom 900 were working in Switzerland. The European Patent Office lists more than 20 references to Chopard since 2002.{{cite web|url=http://worldwide.espacenet.com/searchResults?compact=false&ST=advanced&locale=de_EP&DB=EPODOC&PA=Chopard | publisher=European Patent Office | title=Search result list for Chopard | accessdate=30 June 2014}}

In 2015, French actress Marion Cotillard designed a bracelet for Chopard's Green Carpet Collection made of ethical Fairmined-certified gold.{{Cite web |date=28 September 2020 |title=Ice Cube Capsule by Marion Cotillard |url=https://www.chopard.com/intl/news/post/ice-cube-capsule-by-marion-cotillard-gb |website=Chopard.com |access-date=22 July 2022 |archive-date=16 April 2021 |archive-url=https://web.archive.org/web/20210416194139/https://www.chopard.com/intl/news/post/ice-cube-capsule-by-marion-cotillard-gb |url-status=live}}

In December 2018, World Wide Fund for Nature (WWF) released a report assigning environmental ratings to 15 major watch manufacturers and jewelers in Switzerland.{{Cite web |title=Environmental rating and industry report 2018 |url=https://www.wwf.ch/sites/default/files/doc-2018-12/2018_12_07_WWF%20Watch%20and%20Jewellery%20Report%202018_final_e_0.pdf |access-date=2019-01-19 |website=World Wide Fund for Nature}}{{Cite web |last1=swissinfo.ch |first1=S. W. I. |last2=Corporation |first2=a branch of the Swiss Broadcasting |title=Swiss luxury watches fail to meet environmental standards |url=https://www.swissinfo.ch/eng/politics/benchmark-report_swiss-luxury-watches-fail-to-meet-environmental-standards/44628536 |access-date=2019-01-19 |website=SWI swissinfo.ch |language=en}} Chopard was given a below-average environmental rating as "Lower Midfield", suggesting that the manufacturer has only taken a few actions addressing the impact of its manufacturing activities on the environment and climate change. Since 2013, Chopard has been promoting its products as using ethical and sustainable gold; implementing this practice with the company's full product line remains a long-term objective.{{cite web |author=Alex Doak |date=6 June 2014 |title=Ethical gold: Chopard wants to start a 'Fairmined' revolution |url=http://www.ft.com/intl/cms/s/0/6b57a1a6-9566-11e3-8371-00144feab7de.html |accessdate=16 March 2016 |publisher=The Financial Times}}{{cite web |title=Chopard's Journey to sustainable luxury moves to Cannes |url=https://www.forbes.com/sites/lauriekahle/2014/05/16/chopards-journey-to-sustainable-luxury-moves-to-cannes/ |accessdate=16 May 2014 |publisher=Laurie Kahle}}

In 2020, Cotillard designed her own sustainable jewelry collection for Chopard entitled "Ice Cube Capsule". She designed seven items curated from Fairmined-certified ethical gold and diamonds.{{Cite web |last=Schumacker |first=Annie |date=30 September 2020 |title=Marion Cotillard and Chopard Unveil a New Capsule Jewelry Collection |url=https://en.vogue.me/fashion/marion-cotillard-ice-cube-capsule-chopard/ |website=Vogue |access-date=24 July 2022 |archive-date=9 March 2022 |archive-url=https://web.archive.org/web/20220309220230/https://en.vogue.me/fashion/marion-cotillard-ice-cube-capsule-chopard/ |url-status=live}}

The company produces around 75,000 timepieces and 75,000 jewelleries each year, and is an active member of the Federation of the Swiss Watch Industry FH.{{Cite web|url=https://journal.hautehorlogerie.org/en/ten-years-on-an-enormous-leap-for-the-mechanical-watch/|title=Ten years on, an enormous leap for the mechanical watch – FHH Journal|website=journal.hautehorlogerie.org|language=en-US|access-date=2019-03-21}}{{Cite web|url=https://www.forbes.com/sites/elizabethdoerr/2017/02/08/list-the-richest-people-in-switzerland-include-prominent-watchmakers/|title=The Richest People In Switzerland 2016 Include Prominent Watchmakers|last=Doerr|first=Elizabeth|website=Forbes|language=en|access-date=2019-03-21}}{{Cite web|url=https://www.fhs.swiss/eng/watch_brands.html?letter=C|title=Watch brands|website=Federation of the Swiss Watch Industry|access-date=2019-03-21}}

{{main|List of most expensive watches sold at auction}}A Chopard "Happy Diamond" wristwatch was sold in auction by Christie's for around US$1.67 million (CHF 1,685,000) in Geneva on November 10, 2015.{{Cite web|url=https://www.christies.com/LotFinder/lot_details.aspx?intObjectID=5945813|title=A UNIQUE DIAMOND AND COLOURED DIAMOND 'HAPPY DIAMOND' WRISTWATCH, BY CHOPARD|website=www.christies.com|language=en|access-date=2019-01-22}} The watch has quartz movement and carries a pink marquise-cut diamond, weighing approximately 2.62 carats, and a blue marquise-cut diamond, weighing approximately 1.48 carat.

File:Chopard Mille Miglia 2018.jpg watch, 2018]]

Chopard is a corporate partner of:

• The Mille Miglia car rally since 1988.{{cite web|url=https://www.forbes.com/sites/elizabethdoerr/2014/05/19/chopard-and-the-2014-mille-miglia/| work=Forbes| title=Chopard and the 2014 Mille Miglia| date=19 May 2014|accessdate=8 June 2014}}
• The Cannes Film Festival since 1998, sponsoring the Trophée Chopard prize and making the Palme d’Or trophy. To commemorate the 70th anniversary of the Cannes Film Festival and the 20th anniversary of their partnership, Chopard created a special Palme D'Or adorned with 'Fairmined' diamonds.{{cite web|url=http://www.ikonlondonmagazine.com/chopard-loves-cannes/|title=Chopard Loves Cannes. A Unique Diamond-Set Palme D'Or to Celebrate The 70th Anniversary of The Film Festival|website=Ikon London Magazine|last=A Orlova|first=Tamara|date=30 May 2017|accessdate=9 November 2017}}
• The Historic Grand Prix of Monaco as official timekeeper since 2002.{{cite web| url=https://www.forbes.com/sites/hannahelliott/2014/05/10/photos-from-monte-carlo-monacos-vintage-grand-prix/| work=Forbes| title=Photos from Monte Carlo|date=| accessdate=8 June 2014}}

• Chopard Diamond award
• List of watch manufacturers

{{reflist}}

{{Commonscat|Chopard}}

• [https://www.chopard.com/ Official website]

{{Purveyors to the Russian imperial family}}

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Category:Manufacturing companies established in 1860

Category:Manufacturing companies based in Geneva

Category:Watch manufacturing companies of Switzerland

Category:Swiss watch brands

Category:Luxury brands

Category:Privately held companies of Switzerland