Chungdahm Learning
{{short description|South Korean private education company}}
{{Infobox company
| name = Chungdahm Learning
| logo = Chungdahm Learning corporate logo.png
| logo_size =
| logo_alt =
| logo_caption = Tutoring for the 21st century
| logo_padding =
| image =
| image_size =
| image_alt =
| image_caption =
| trading_name =
| native_name = 청담러닝
| native_name_lang = ko
| romanized_name =
| former_name =
| type = Public
| traded_as = {{kse|096240}}
| ISIN =
| industry = Education
| genre =
| fate =
| predecessor =
| successor =
| foundation = {{start date|1998}} in Seoul, South Korea
| founder = Young Hwa Kim
| defunct =
| location_city = Seoul
| location_country = South Korea
| coordinates =
| locations = 200+
| area_served =
| key_people =
| products =
| brands = Chungdahm Institute, April Institute, i-Garten, Quick Chinese
| production =
| services =
| revenue = USD 129 million (2016)
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| members =
| num_employees = {{unbulleted list|FTEs: 420 (2016)|Instructors: 1,300 (2016)}}
| parent =
| divisions =
| subsid =
| website = {{URL|http://company.chungdahm.com/}}
| footnotes =
| bodystyle =
}}
Chungdahm Learning is a private student education company in South Korea,{{cite web| url=http://pulsenews.co.kr/view.php?sc=30800028&year=2017&no=433597| title=Chungdahm Learning's operating profit may quadruple this year| publisher=Pulse| date=June 28, 2017| access-date=November 13, 2017}} with over 130,000 students across more than 200 schools.{{Cite web |url=http://company.cdiwise.co.kr/en/business/center.aspx |title=Chungdahm Learning |access-date=2017-12-15 |archive-date=2017-12-15 |archive-url=https://web.archive.org/web/20171215222818/http://company.cdiwise.co.kr/en/business/center.aspx |url-status=dead }} Chungdahm Learning has schools, and services operating in North America, South America, China, Japan and Vietnam.{{cite web| title=Chungdahm, Egroup partner to teach English in Vietnam| publisher=VOV| url=http://english.vov.vn/society/chungdahm-egroup-partner-to-teach-english-in-vietnam-322436.vov| date=June 13, 2016| access-date=January 4, 2018}} Chungdahm Institute (CDI), a subsidiary of Chungdahm Learning, is an English language hagwon (private after-school academy) program.{{cite web| url=http://company.cdiwise.co.kr/en/about/globalReach.aspx| title=Chungdahm Learning| publisher=Chungdahm Learning| access-date=January 4, 2018}}
History
Chungdahm Learning was founded in 1998 by CEO Young Hwa Kim, starting as Chungdahm Institute (CDI) and incorporating in 2002.{{cite web| url=https://www.teachaway.com/teach-english-korea/private-schools-korea/chung-dahm-learning| publisher=Teach Away| title=Chung Dahm Learning| access-date=January 4, 2018}} Chungdahm Learning focuses on teaching English as a second language through test prep, critical thinking, and literature content modules.{{cite web| url=http://www.innovationlab.co.kr/project/chungdahm2/| publisher=Innovation Lab| title=우리 아이가 만날 미래| access-date=January 4, 2018}}{{cite web| url=http://news.mk.co.kr/newsRead.php?no=33177&year=2015| publisher=MK| title=[CEO & CEO] 청담러닝 김영화 대표 "난 스마트러닝 밖에 모른다"| date=January 11, 2015| access-date=January 4, 2018}}{{cite web| url=http://news.donga.com/List/Series_70070000000299/3/70070000000299/20130401/54113164/1| title=[교육기업]청담러닝 김영화 대표 "다양한 컨텐츠로 K-러닝 마켓 개척에 주력"| publisher=Donga| date=April 2, 2013| access-date=January 4, 2018}}{{cite web| url=http://www.teachinkorea.com/about/Programs.aspx| publisher=Teach in Korea| title=About Chungdahm Learning| access-date=January 4, 2018}} Chungdahm's methodology implements the use of smart classrooms using tablet PCs and smart textbooks, a first in Korea.
It launched April Institute to target younger elementary school students in 2007 and was listed on the KOSDAQ market in 2008. In 2012, Chungdahm Learning acquired CMS Education (Creative Math & Science). In 2013, Chungdahm 3.0, a smart learning solution, was launched to operate Smart Class at CDL schools.{{cite web| url=http://company.chungdahm.com/eng/about/history.aspx| publisher=Chungdahm Learning| title=Chungdahm at a Glance| access-date=January 4, 2018}} In April 2014, Chungdahm announced plans to partner with Knewton to incorporate adaptive learning into its curriculum.{{cite web| url=http://www.knewton.com/about/press/chungdahm-learning-knewton-plan-develop-adaptive-learning-products-south-korea/| publisher=Knewton| title=Chungdahm Learning and Knewton Plan to Develop Adaptive Learning Products in South Korea| date=April 9, 2014| access-date=January 4, 2018| archive-url=https://web.archive.org/web/20160304031426/https://www.knewton.com/about/press/chungdahm-learning-knewton-plan-develop-adaptive-learning-products-south-korea/| archive-date=March 4, 2016| url-status=dead}} Chungdahm entered into partnerships with Apax Holdings and EGroup in 2016 to expand Chungdahm's market presence into Vietnam.{{cite web| url=http://vneconomictimes.com/article/vietnam-today/key-requirement| title=Key Requirement| publisher=Vietnam Economic Times| author=Hong Nhung| date=May 20, 2017| access-date=November 13, 2017}}
In 2022, Chungdahm and CMS began functioning together under the Creverse brand.{{Cite web |title=크레버스 - 융합사고력 플랫폼 |url=https://www.creverse.com/ |access-date=2022-03-04 |website=www.creverse.com |language=ko}}
Controversy
In 2015, a group of former CDI teachers won recognition as full-time employees by the Supreme Court of Korea entitling the teachers to unpaid severance pay and other benefits.{{Cite news|url=http://www.koreaherald.com/view.php?ud=20150617001095|title=Hagwon lawsuit calls time on independent contractors|date=2015-06-17|access-date=2017-11-07|language=en}}{{cite web| url=http://www.koreaherald.com/view.php?ud=20150113000740| title=Teachers headed for final court battle over employment status| publisher=The Korea Herald| author=Paul Kerry| date=January 13, 2015| access-date=November 13, 2017}} Chungdahm Learning was found to have run a scheme treating foreign teachers as independent contractors instead of employees in contravention of the Labor Standards Act, thereby saving costs by not paying severance contributions to pension or health insurance.
Also in 2015, an employee of an April branch of Chungdahm Learning denied a job application from a person of color on the basis of race, asserting that their customers preferred Caucasian teachers.{{Cite news|url=http://www.koreaobserver.com/chung-dahm-under-fire-for-employing-whites-only-27547/|title=Chungdahm April under fire for 'whites only' recruitment ad - The Korea Observer|date=2015-03-30|work=The Korea Observer|access-date=2017-11-07|language=en-US}} Park Kyung-ha, a spokeswoman for Chungdahm, admitted that the job posting was against the guidelines of CDI and the branch owner offered an apology and promise to not post discriminatory job listings in the future.
References
{{Reflist}}
External links
- {{Official website|http://company.chungdahm.com/}}
- [http://chungdahm.com/ CDI and April Institutes (Korean)]