Clear Secure

Steven Brill and Ajay Amlani were original owners of Clear, a subsidiary of Verified Identity Pass, founded in 2003. Ajay Amlani left the company in 2006 to pursue another identity technology company named YOU Technology. Steven Brill stepped away from the company in 2008.{{Cite news|last=Perlow|first=Jason|url=https://www.zdnet.com/article/clear-airport-verified-identity-pass-calls-it-quits-updated/|title=CLEAR Airport Verified Identity Pass calls it Quits (Passed)|date=June 22, 2009|work=ZDNet}} Clear shut down in 2009 after filing for bankruptcy.{{cite web |last1=Raby |first1=Mark |title=Clear airport security alternative relaunches |url=https://www.slashgear.com/clear-airport-security-alternative-relaunches-24229647 |website=Slash Gear|date=24 May 2012 }}

Caryn Seidman-Becker purchased CLEAR out of bankruptcy in 2010 with her partner and co-founder Ken Cornick. They relaunched the company in 2012. Clear operates out of its headquarters in Manhattan, New York.{{Cite web|url=https://www.ey.com/en_us/entrepreneur-of-the-year/technology-eoy|title=Technology award winner: CLEAR|website=www.ey.com|language=en-US|access-date=2020-04-24}}

In 2021, Clear went public as Clear Secure, Inc. on the NYSE with the ticker symbol ‘YOU’.{{Cite web|last=McGrath|first=Maggie|title=As Clear Secure Takes Off In $4.5 Billion IPO, CEO Caryn Seidman-Becker Eyes A 'Frictionless' Future|url=https://www.forbes.com/sites/maggiemcgrath/2021/06/30/as-clear-secure-takes-off-in-45-billion-ipo-ceo-caryn-seidman-becker-eyes-a-frictionless-future/|access-date=2021-10-27|website=Forbes|language=en}}

In 2022, Clear's verification service allowed an airline passenger using a false identity to pass through its system; the passenger was also found by the TSA to be carrying ammunition.{{Cite web |last=Cerullo |first=Megan |date=2023-08-01 |title=TSA probes Clear after it let through a passenger carrying ammo - CBS News |url=https://www.cbsnews.com/news/tsa-clear-secure-screening-passenger-ammo/ |access-date=2024-05-17 |website=CBS News |language=en-US}} The company noted in a formal statement that it was due to "a single human error". The program's facial-recognition system for enrolling new customers was also noted as sometimes relying on inadequate photos such as the chin or shoulder.

Two further security incidents occurred in 2023, where individuals not enrolled in the company's security program were escorted through a TSA security checkpoint without having presented their identification. One of the incidents involved a passenger who had used a boarding pass that was picked out of a trash bin.

In November 2024, Clear debuted new EnVe Pods that it claims will reduce the time it takes to verify travelers; no fingerprint or eye scan will be required. Instead, the pods will use high-resolution, wide-angle cameras to identify users. According to Clear, the process will be five times faster than the current system.{{Cite web |date=2024-11-25 |title=CLEAR Launches EnVe Pods for Faster Airport Verification |url=https://www.travelmarketreport.com/air/articles/clear-launches-enve-pods-for-faster-airport-verification |access-date=2024-11-25 |website=www.travelmarketreport.com}}

The business model of Clear involves partnerships with airports, with the company sharing a portion of its revenue with these entities. For example, Los Angeles International Airport (LAX) receives 12.5% of Clear's revenue generated at the airport, while San Francisco International Airport (SFO) and Chicago's O'Hare and Midway International Airport receive similar percentages.{{cite news |last=Ford |first=Brody |url=https://www.bloomberg.com/news/features/2024-11-21/clear-use-is-down-in-major-airports-as-service-loses-luster |title=Clear's Dominance in Airports Could Be Coming to an End |work=Bloomberg News |date=2024-11-21 }}

While Clear can expedite the security screening process for its customers, the effectiveness of TSA's PreCheck program has increased in recent years. In some cases, PreCheck may offer comparable or even faster screening times, potentially reducing the perceived value of Clear's services.

The company has received patents for "physical token-less security screening using biometrics", which allows a person to be identified using their individual and distinctive biometric identity that the company creates.{{Cite news|date=November 20, 2016|title=Wipo Publishes Patent of Alclear for 'Physical Token-Less Security Screening Using Biometrics' (American Inventors)|work=US Fed News}} The company has been successful in filing and receiving several patents throughout the years. On February 4, 2020, the company was granted the ability to ticket people through their biometric identities. Before this patent, the company was also granted two patents on January 14, 2020, to conduct pre-identification before an individual approached the stationed device and to use individual biometric identities to expedite interactions with people in the close vicinity.{{Cn|date=February 2025}} To simplify and expedite the process even further, on December 31, 2019, the company was granted a patent to use mobile devices in enrolling into the system.

Clear has partnerships with the European company Oberthur Technologies. Oberthur provides Clear with identification cards encoded with information that is beyond a normal ID card. They follow the NIST standard FIPS 201 (Federal Information Processing Standard Publication 201) for Personal Identity Verification (PIV), a requirement for all U.S. government employees and contractors.{{Cite web|url=https://patents.justia.com/assignee/alclear-llc|title=Patents Assigned to Alclear LLC - Justia Patents Search|website=patents.justia.com|access-date=2020-04-25}}

Clear has partnerships with airlines and stadiums. The airline currently partners with Delta Air Lines, United Airlines, and Alaska Airlines.{{Cite web|title=CLEAR enrollment, pricing now available for SkyMiles members|url=https://news.delta.com/clear-enrollment-pricing-now-available-skymiles-members|access-date=2021-10-27|website=Delta News Hub|language=en}}{{Cite press release|last=Airlines|first=United|title=United Airlines and CLEAR Partner to Make Travel Easier for MileagePlus® Members|url=https://www.prnewswire.com/news-releases/united-airlines-and-clear-partner-to-make-travel-easier-for-mileageplus-members-300892064.html|access-date=2021-10-27|website=www.prnewswire.com|language=en}}{{cite web|author=Harriet Baskas, Special for USA TODAY|date=30 July 2015|title=Alaska Airlines test program replaces boarding passes with fingerprints|url=https://www.usatoday.com/story/todayinthesky/2015/07/30/alaska-airlines-san-jose-airport-biometric-screening/30887303|work=USA TODAY}} This includes partnerships with Major League Baseball and National Football League.{{Cite web|title=MLB partners with Clear for biometric ticketing roll-out|url=https://smartseries.sportspromedia.com/news/mlb-clear-biometric-ticketing-facial-recognition-tech|access-date=2021-10-27|website=smartseries.sportspromedia.com|language=en}}{{Cite web|title=Clear Gains NFL Investment to Boost Digital Health Pass|url=https://www.sporttechie.com/clear-gains-nfl-investment-to-boost-digital-health-pass|access-date=2021-10-27|website=www.sporttechie.com|language=en}}

CLEAR has also partnered with Lyft which grants people a 3-month free trial to test out Clear and gives them a $20 voucher for Lyft customers to use towards a trip to any airport.{{Cite web|last=McCorvey|first=J. J.|date=2018-10-26|title=Hate lines? You could speed through the stadium or airport (in return for your personal data)|url=https://www.fastcompany.com/90245393/clear-new-york-startup-speed-through-lines-at-airport-or-stadium|access-date=2020-04-25|website=Fast Company|language=en-US}}

In April 2023, Clear began offering digital identity verification services for LinkedIn users.{{Cite web |last=Rodriguez |first=Oscar |date=2023-04-12 |title=LinkedIn's new verification features include CLEAR, Microsoft Entra; Services will be available and free to all LinkedIn members |url=https://www.linkedin.com/pulse/linkedins-new-verification-features-include-clear-entra-rodriguez |url-status=live |archive-url=https://archive.today/20230912220649/https://www.linkedin.com/pulse/linkedins-new-verification-features-include-clear-entra-rodriguez/ |archive-date=2023-09-12 |access-date=2023-09-12 |website=LinkedIn |language=en}} "Verified" users are able to display a green and blue checkmark on their profile.{{Cite web |last=Warren |first=Tom |date=2023-04-12 |title=LinkedIn gets a free verified badge that lets you prove where you work |url=https://www.theverge.com/2023/4/12/23679998/linkedin-verification-badge-system-clear-microsoft-entra |url-status=live |archive-url=https://archive.today/20230413031006/https://www.theverge.com/2023/4/12/23679998/linkedin-verification-badge-system-clear-microsoft-entra |archive-date=2023-04-13 |access-date=2023-09-12 |website=The Verge |language=en-US}} Clear had a former partnership with car rental company Hertz until the company declared bankruptcy.{{Cite web|title=Is CLEAR still partnered with Hertz?|url=https://www.clearme.com/support/partners/is-clear-still-partnered-with-hertz/|url-status=live|access-date=2021-10-25|website=www.clearme.com|language=en|archive-url=https://web.archive.org/web/20211025160658/https://www.clearme.com/support/partners/is-clear-still-partnered-with-hertz/ |archive-date=2021-10-25 }}{{Cite news|last=Lekach|first=Sasha|date=11 December 2018|title=Facial recognition speeds up car rental process, but at a privacy cost|work=Mashable|url=https://mashable.com/article/hertz-clear-car-rental-facial-recognition-biometrics/#..kk0iET3qqm|access-date=27 December 2018}}

Clear is a member of the FIDO Alliance{{Cite web |title=FIDO Alliance Member Companies & Organizations |url=https://fidoalliance.org/members/ |url-status=live |archive-url=https://web.archive.org/web/20230529002221/https://fidoalliance.org/members/ |archive-date=2023-05-29 |access-date=2023-08-14 |website=FIDO Alliance |date=3 December 2017 |language=en}} and the CARIN Alliance.{{Cite web |title=CARIN Board & Participants |url=https://www.carinalliance.com/our-membership/carin-board-participants/ |url-status=live |archive-url=https://web.archive.org/web/20220927010216/https://www.carinalliance.com/our-membership/carin-board-participants/ |archive-date=2022-09-27 |access-date=2023-08-14 |website=CARIN Alliance |language=en-US}} In June 2012, Clear received certification under the SAFETY Act (Support Anti-Terrorism by Fostering Effective Technologies Act of 2002) by the United States Department of Homeland Security.{{cite web|title=CLEAR Receives SAFETY Act Certification by the U.S. Department of Homeland Security|url=http://www.aviationpros.com/press_release/10734683/clear-receives-safety-act-certification-by-the-us-department-of-homeland-security|work=AviationPros.com|date=26 June 2012 }}{{Cite web|url=https://www.dhs.gov/science-and-technology/news/2018/06/18/news-release-st-approves-1000th-anti-terrorism-technology|title=News Release: S&T Approves 1,000th Anti-Terrorism Technology for SAFETY Act Protections|date=2018-06-18|website=Department of Homeland Security|language=en|access-date=2020-02-25}}

The company charges its customers $199 per year for a premium program named CLEAR Plus, however, it can be lowered if the user is a member of Delta SkyMiles, United MileagePlus, or holds an American Express Centurion, Platinum, or Green Card. This membership allows them to potentially skip long lines, whether they are at a stadium, an arena, or an airport.{{Cite news|last=Sharkey|first=Joe|date=2012-05-02|title=V.I.P. Treatment Eases the Way Through Security|language=en-US|work=The New York Times|url=https://www.nytimes.com/2012/05/03/business/tsas-precheck-program-gives-vip-treatment-through-security.html|access-date=2020-04-25|issn=0362-4331}} By expanding and diversifying their locations, Clear also receives additional revenue from sports teams, who pay licensing fees.{{Cite news|last=Levin, Alan and Jonathan Levin|date=December 2016|title=Popcorn! Peanuts! Iris Scan! NBA, MLB Teams Enter High-Tech Age|work=Bloomberg.Com}}

Clear's security incidents have gathered the attention of the House Homeland Security Committee, with members Bennie Thompson and John Katko in December 2022 requesting that the TSA require all passengers, including those using Clear, have their ID verified by TSA. In August 2023 TSA advised the company and participating airports to increase the number of IDs to be checked by a TSA officer.{{cite news |last1=Atani |first1=Lori |date=12 July 2023 |title=TSA to require additional screening step for some travelers at airports |url=https://www.washingtonpost.com/transportation/2023/07/12/tsa-airport-screening-clear-checkpoints/ |access-date=25 August 2023 |newspaper=The Washington Post}}

Clear has been criticized for enabling wealthier flyers who can afford its service to bypass airport security lines. David Zipper, writing for Slate, argued that "the entirety of Clear's offer to American flyers [is,] pay us money and give us your biometric data, and in return you can jump in front of other people to access an essential federal service." He contrasted its program with TSA's PreCheck, which provides some value to all flyers by speeding up the overall security process. He also criticized the commissions paid to airports, which, he argued, create a perverse incentive for them to make the security process for non-Clear customers worse.

Some lawmakers have proposed legislation curtailing the company's practices. North Carolina U.S. Representative Wiley Nickel told Slate, "Airport security is an essential government function, funded by taxpayers. We should level the field to let everyone travel as quickly as possible, regardless of whether you have the extra money to push to the front of the line." A 2024 bill authored by California State Senator Josh Newman would prevent Clear from bypassing lines in the state's airports.{{cite news |last1=He |first1=Eric |date=22 April 2024 |title=Airport security line cutters are target of first-in-the-nation California bill |url=https://www.politico.com/news/2024/04/22/california-bill-to-ban-clear-00153447 |access-date=8 May 2025 |work=Politico |language=en}}

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Category:2021 initial public offerings

Category:Companies based in Manhattan

Category:Companies listed on the New York Stock Exchange

Category:Security companies of the United States

Category:Technology companies based in New York City

Category:Technology companies established in 2010

Category:Companies that filed for Chapter 11 bankruptcy in 2009