Clorets
{{Short description|Line of chewing gum and mints}}
{{more footnotes needed|date=April 2017}}
Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.{{cite news | url=https://www.nytimes.com/1994/04/28/business/media-business-advertising-marketers-revive-old-formula-for-cachet-secret.html | title=The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient. | newspaper=The New York Times | date=April 28, 1994 | accessdate=February 22, 2013 | author=Elliott, Stuart}} Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.{{cite web|title=2000: Pfizer joins forces with Warner-Lambert|url=https://www.pfizer.com/about/history/pfizer_warner_lambert|access-date=2023-07-14}} The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.{{citation needed|date=February 2013}}
Packaging and flavor varieties
;Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Val-U-Pak (in a pack of 30)
;Flavors
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Lemon Mint
- Green Lime Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan and Morocco)
- Cool Berry Mint
- Pink Grapefruit Mint
;Clorets Infinity
- Peppermint
- Spearmint
See also
References
{{reflist}}
Further reading
- {{cite news | url=http://www.hindu.com/businessline/catalyst/2001/01/18/stories/1918m05a.htm | title=Money is where the mouth is | newspaper=The Hindu Business Line | date=January 18, 2001 | accessdate=February 22, 2013 | author=Bhushan, Ratna}}
- {{cite news | url=http://expressindia.indianexpress.com/fe/daily/20001116/fst16025.html | title=Warner-Lambert's 50p strategy for Clorets extended to Halls | newspaper=Indian Express | date=2000 | accessdate=February 22, 2013 | author=Singh, Namrata | archive-url=https://web.archive.org/web/20160305113420/http://expressindia.indianexpress.com/fe/daily/20001116/fst16025.html | archive-date=March 5, 2016 | url-status=dead }}
- {{cite news | url=http://www.thehindubusinessline.in/bline/2005/05/26/stories/2005052602160400.htm | title=Cadbury looks to boost presence in mouth freshener category | newspaper=The Hindu Business Line | date=May 26, 2005 | accessdate=February 22, 2013}}
- {{cite magazine | url=http://www.marketingweek.co.uk/home/clorets-takes-on-smint-with-mini-mint-brand/2051269.article | title=Clorets takes on Smint with 'mini mint' brand | magazine=Marketing Week | date=June 18, 1998 | accessdate=February 22, 2013}}
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