Club Nokia
{{for|the venue formerly known as Club Nokia|The Novo}}
{{Infobox software
| name = Club Nokia
| logo = File:Club_Nokia.svg
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| developer = Nokia
| released = 1997
| discontinued = yes
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| genre = Mobile consumer internet portal and loyalty programme
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| website = {{URL|1=https://web.archive.org/web/20040113081950/http://www.nokia.co.uk:80/nokia/0,1522,,00.html?orig=/clubnokia|2=ClubNokia}}
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Club Nokia was a mobile internet digital distribution portal,{{cite web|url=https://knowledge.insead.edu/blog/insead-blog/nokia-and-apple-whats-market-power-got-to-do-with-it-2779|title=Nokia and Apple: What's market power got to do with it|author=Javier Gimeno|date=2012-04-02|website=Insead knowledge|access-date=2018-10-24}} operated by Nokia to provide special offers, paid-for ringtones, picture messages and game content directly to members.{{cite web|url=http://www.club.nokia.com/w/c/n;SID=27iNdijrC3alWN7RiTNb4VJEFEMSMautdwi5pj3MjnuqvOGO8urw!-1417073992!-1408186855!7501!7502?origin=default.jsp&event=link(global_web)&c=XX&l=EN|title=Club Nokia|date=26 January 2004|publisher=Nokia - archived from the original|archive-url=https://web.archive.org/web/20040126025409/http://www.club.nokia.com/w/c/n;SID=27iNdijrC3alWN7RiTNb4VJEFEMSMautdwi5pj3MjnuqvOGO8urw!-1417073992!-1408186855!7501!7502?origin=default.jsp&event=link(global_web)&c=XX&l=EN|access-date=23 October 2018|archive-date=2004-01-26}}{{cite web|url=https://www.economist.com/special-report/2002/11/21/the-fight-for-digital-dominance|title=The fight for digital dominance|publisher=The Economist|series=Print Edition:Special Report|date=2002-11-21|access-date=23 October 2018}}{{cite book|url=https://books.google.com/books?id=jO9IDwAAQBAJ&q=%22club+nokia%22+closed+2004&pg=PT115|title=Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones|first1=Yves|last1=Doz|first2=Keeley|last2=Wilson|date=26 January 2018|publisher=Oxford University Press|isbn=9780192524751|access-date=23 October 2018|via=Google Books}}{{cite book|url=https://books.google.com/books?id=ik-lcqsaUeoC&q=%22club+nokia%22+closed+2004&pg=PA199|title=Mobile Services in the Networked Economy|first=Jarkko|last=Vesa|date=1 January 2005|publisher=Idea Group Inc (IGI)|isbn=9781591405795|access-date=23 October 2018|via=Google Books}} Following resistance from its mobile operator customers, Nokia partially closed the service and the brand became solely a consumer service and loyalty portal.{{cite web|url=https://www.theregister.co.uk/2004/09/20/nokia_exit_ringtones/|title=Nokia exits ringtones|publisher=The Register|author=Lucy Sherriff|date=2004-09-20|access-date=23 October 2018}}{{cite web|url=https://www.theregister.co.uk/2004/10/29/nokia_preminet_java/|title=Nokia makes play for mobile content|publisher=The Register|author=Wireless Watch|date=2004-10-29|access-date=23 October 2018}}
History
Club Nokia was originally launched in 1997 to provide detailed product information and support about Nokia products.{{cite book|url=https://books.google.com/books?id=Ea2-NHTlt4IC&q=%22club+nokia%22+2004&pg=PA99|title=Business Orchestration: Strategic Leadership in the Era of Digital Convergence|first=Johan|last=Wallin|date=4 August 2006|publisher=John Wiley & Sons|isbn=9780470032954|access-date=23 October 2018|via=Google Books}} In 1999 Club Nokia was developed into an integral multi-channel personalised service accessible by WAP, SMS or the World Wide Web, spawning a new industry for the provision of mobile content.{{cite book|url=https://archive.org/details/mobilemediaappli00chri|url-access=registration|page=[https://archive.org/details/mobilemediaappli00chri/page/36 36]|quote=Club Nokia ringtone.|title=Mobile Media and Applications, From Concept to Cash: Successful Service|year=2006|author=Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung|publisher=Wiley|isbn=9780470017470 |access-date=2018-10-24}} Consumers could join Club Nokia after buying a new Nokia device.{{cite web|url=https://www.mobil.se/nyheter/nokia-3330-ny-l-gpristelefon-fr-n-nokia|title=Nokia 3330 - ny lågpristelefon från Nokia|access-date=23 October 2018}} To download content, users were required to purchase credits obtained from authorised Nokia dealerships.{{cite web|url=http://wwwc.aftonbladet.se/it/0006/26/sajt2.html|title=Aftonbladet it: mobilt|website=wwwc.aftonbladet.se|access-date=23 October 2018}}{{cite web|url=https://www.nokia.com/clubnokia/index.html|title=Club Nokia ProfileMatch|publisher=Nokia - archived from the original|date=17 May 2001|archive-url=https://web.archive.org/web/20010517060517/https://www.nokia.com/clubnokia/index.html|access-date=23 October 2018|archive-date=2001-05-17}} Content included additional game levels for e.g. Space Impact.{{cite web|url=https://www.digi.no/artikler/mobiltest-nokia-5510/311009|title=Mobiltest: Nokia 5510|date=27 November 2001 |access-date=23 October 2018}}{{cite web|url=https://www.theregister.co.uk/2001/07/04/nokia/|title=Nokia 3330|publisher=The Register|author=PC Advisor|date=2001-07-04|access-date=23 October 2018}} The picture messaging service was launched in Finland in December 1999.{{cite web|url=https://www.nokia.com/fi_fi/uutiset/tiedotteet/1999/12/08/club-nokia-avaa-kuvaviestipalvelun-jasenilleen-suomessa|title=www.nokia.com}}{{Dead link|date=October 2018}}{{cite book|url=https://books.google.com/books?id=FXBKAgAAQBAJ&q=%22EMI%22+%22club+nokia%22&pg=PT85|title=Behind the Screen: Nokia's success story in an industry of navel-gazing executives and crazy frogs|first=Ari|last=Hakkarainen|date=10 September 2010|publisher=Klaava Media|isbn=9789525901030|access-date=23 October 2018|via=Google Books}} In 2000, Amazon partnered with Nokia to enable purchasing of books from Amazon's catalogue via Club Nokia with WAP enabled mobile phones.{{cite web|url=http://news.bbc.co.uk/1/hi/business/654109.stm|title=Mobile shopping with Amazon UK|work=BBC News|date=2000-02-23|access-date=2018-10-24}}
In August 2000, Nokia signed a deal with music publisher EMI to provide EMI-owned songs as ringtones, available from the Club Nokia website or by sending an SMS message.{{cite web|url=https://www.theguardian.com/business/2000/aug/31/efinance.internet1|title=EMI and Nokia call up any number of tunes|first=Anne|last=Hyland|date=31 August 2000|work=The Guardian|access-date=23 October 2018}}{{cite web|url=https://www.zdnet.com/article/news-burst-nokia-mobile-phones-to-sing-emi-hits/|title=News Burst: Nokia mobile phones to sing EMI hits|publisher=ZDNet|first=Graeme|last=Wearden|date=2000-08-31|access-date=23 October 2018}}{{cite book|url=https://books.google.com/books?id=qRhYjAX6-JUC&q=%22nokia%22+%22EMI%22+%22club+nokia%22&pg=PA127|title=The Mobile Revolution: The Making of Mobile Services Worldwide|first=Dan|last=Steinbock|date=23 October 2018|publisher=Kogan Page Publishers|isbn=9780749448509|access-date=23 October 2018|via=Google Books}}{{cite web|url=http://press.nokia.com/PR/200008/789391_5.html|title=EMI Music Publishing and Nokia bring pop music to mobile phones|date=2000-08-30|publisher=Nokia press release - archived from original source|archive-url=https://web.archive.org/web/20011202094304/http://press.nokia.com/PR/200008/789391_5.html|access-date=23 October 2018|archive-date=2001-12-02}} By November 2001, over 10 million consumers were subscribed to Club Nokia, and the enterprise was forecast to yield €1 billion in revenue by 2004. However, the EMI deal proved controversial as it placed Nokia in direct competition with the mobile operators' own branded portals, who relied on the booming ringtones market for revenue and were wary of Nokia gaining a mobile content monopoly through Club Nokia as Microsoft had done in computing software.{{cite web|url=https://www.flowjournal.org/2008/11/the-sounds-and-the-business-of-mobile-music-ben-aslinger-university-of-wisconsin-madison/?print=print|title=The Sounds and the Business of Mobile Music Ben Aslinger / Bentley College - Flow|website=www.flowjournal.org|access-date=23 October 2018}}{{cite web|url=https://www.wsj.com/articles/SB99055184153156198|title='Club Nokia' Service Could Put Firm In Awkward Position With Operators|date=2001-05-23|author=Buster Kantrow|publisher=The Wall Street Journal|access-date=2018-10-24}} Nokia argued customers used the carriers' mobile data to download content, but network operators remained resistant.{{cite web|url=https://www.rcrwireless.com/20070811/carriers/drm-jumble-makes-move-toward-clarity|title=DRM jumble makes move toward clarity: Nokia takes step with Microsoft deal - RCR Wireless News|website=www.rcrwireless.com|date=30 November 1999 |access-date=23 October 2018}}{{cite web|url=http://chiswickken.typepad.com/ringtone/2007/11/vodafone-backs-.html|title=Vodafone backs Nokia's OVI|website=The UK Mobile Report|access-date=23 October 2018}} As a result, Nokia announced in September 2004 that the service for selling ringtones would close down, never having become the commercial success it was forecast to be, and Club Nokia became solely a customer service, loyalty and news portal.{{cite web|url=https://www.tivi.fi/Arkisto/2004-09-17/Club-Nokia-remonttiin-3109169.html|title=Club Nokia remonttiin|access-date=23 October 2018}}{{cite web|url=http://europe.nokia.com/clubnokia|title=Nokia - Club Nokia - Find products|date=13 June 2007|archive-url=https://web.archive.org/web/20070613120937/http://europe.nokia.com/clubnokia|access-date=23 October 2018|archive-date=2007-06-13}} On the back of investments made into Club Nokia, Nokia launched a new service Preminet to its operators, designed to distribute certified Java- and Symbian-based mobile software to make cell-phone applications easier to buy, sell, and distribute.
In late 2007 the Club Nokia service was rebranded "My Nokia".{{cite web|url=https://gsmonline.pl/artykuly/my-nokia-zastapila-club-nokia|title=My Nokia zastąpiła Club Nokia|last=GSMONLINE.PL|access-date=23 October 2018}} Nokia launched a new direct-to-consumer service in 2006 called Nokia Content Discoverer.{{cite web|url=https://www.rcrwireless.com/20061023/carriers/nokia-goes-direct-to-consumers-with-cartoon-network-content|publisher=RCR Wireless|author=RCR Wireless|access-date=2018-10-25|date=2006-10-23|title=Nokia goes direct to consumers with Cartoon Network content}} The term "Club Nokia" was since re-used as the name of a concert venue in Los Angeles, which has now been renamed The Novo by Microsoft.
See also
References
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{{Software digital distribution platforms}}
{{Nokia services}}
{{Nokia}}