Clutched
{{Short description|Singaporean digital media company}}
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Clutched is a digital media company specializing in the automotive industry, founded and based in Singapore.Clutched (Producer), & Prabhu, J. (2014). What is CLUTCHED about? Singapore: Youtube.
History
The company was founded by Jackie Prabhu, a Singaporean car enthusiast. Clutched first started out as a YouTube channel, "Clutched with Jackie", focused on car reviews. Prabhu's channel provided information regarding car purchases.File:Jackie Prabhu reviewing a Honda Vezel for "Clutched".jpg]]
The channel has evolved into a company that provides customized content generation for clients.Clutched PTE LTD. (2016, January 12). Clutched. Retrieved June 29, 2016, from Clutched: http://www.clutched.com.sg {{Webarchive|url=https://web.archive.org/web/20160619083701/http://www.clutched.com.sg/ |date=2016-06-19 }} The company also wrote news coverage and held press conferences about product and car launches.
In October 2015, Clutched rebranded and added new categories, such as product and event reviews, to their video offerings. They also added articles regarding automotive news, directory listings, and a participatory forum.{{Citation needed|date=February 2024}}
Awards
- Marketing Magazine 2016 Loyalty & Engagement Awards: Top 5 in "Best Engagement Strategy for a Male Audience"Marketing Magazine. (23, June 2016). Finalists | Loyalty & Engagement Awards 2016. (Lighthouse Independent Media) Retrieved June 2016, 29, from Loyalty and Engagement Awards 2016: http://www.marketing-interactive.com/le-awards/sg/finalists/