CocoaVia
{{Short description|Supplement brand name}}
{{about|the brand of snacks|the cirku style of haiku|Haiku in English}}
{{Infobox brand
| name = CocoaVia
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| producttype = Dietary supplement
| currentowner = Mars Inc.
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| country = United States
| introduced = 2003
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| website = {{URL|https://www.cocoavia.com/}}
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CocoaVia is a brand name for a daily cocoa extract supplement. The name CocoaVia is a registered trademark of Mars Inc.{{Cite web |url=http://www.mars.com/global/brands/symbioscience.aspx |title=Mars Symbioscience | Cirku, CocoaVia, Seramis & Wisdom Panel | Mars |access-date=2012-09-10 |archive-url=https://web.archive.org/web/20120902142238/http://www.mars.com/global/brands/symbioscience.aspx |archive-date=2012-09-02 |url-status=dead }}
Brand history
In 2003, the CocoaVia brand was first launched by Mars Chocolate. It was the first functional food launched by Mars, Incorporated. CocoaVia featured a line of dark chocolate bars and chews that contained cocoa flavanols and plant sterols. After the initial launch, the brand expanded its product line, introducing a range of products including milk chocolate, granola bars, chocolate covered almonds, and ready to drink beverages.http://caloriecount.about.com/calories-mm-cocoavia-original-chocolate-bars-il29700{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
In 2009, Mars Chocolate discontinued the original line of CocoaVia. Also in 2009, Mars Botanical launched CirkuHealth, a cocoa extract-based dietary supplement. This was the first supplement launched by Mars, Incorporated and it featured cocoa extract that delivered cocoa flavanols.{{Cite web|url=http://www.nutraingredients-usa.com/Industry/Cocoa-derived-Cirku-launched-for-better-circulation|title=Cocoa-derived Cirku launched for better circulation}}
In 2010, Mars Botanical launched two new products - CocoaVia and Cirku. Both were powdered cocoa extract supplements. CocoaVia came in sweetened and unsweetened dark chocolate flavors. These products had originally been launched under the brand CirkuHealth but were rebranded as CocoaVia. The Cirku brand offered a line of fruit flavored cocoa extract supplements and came in four varieties.
In 2012, the CocoaVia package graphics were redesigned. As part of the package graphics change, the Cirku flavored cocoa extract supplements were rebranded under the CocoaVia brand name.{{Cite web |url=https://finance.yahoo.com/news/mars-botanical-tm-revamps-popular-120100413.html |title=Mars Botanical(TM) Revamps Popular CocoaVia(TM) Brand - Yahoo Finance |access-date=2017-01-15 |archive-url=https://web.archive.org/web/20160305092023/http://finance.yahoo.com/news/mars-botanical-tm-revamps-popular-120100413.html |archive-date=2016-03-05 |url-status=dead }}
The [https://www.cocoavia.com/ U.S. CocoaVia website] is used to sell CocoaVia supplements.
Product
CocoaVia is a daily cocoa extract supplement that contains 450 milligrams of cocoa flavanols per serving.{{Cite web |title=How Many Flavonoids Are in Cocoa Powder? |url=https://www.cocoavia.com/blogs/cocoapedia/how-many-flavonoids-cocoa-powder |access-date=2022-11-17 |website=CocoaVia |language=en}} Flavanols are naturally occurring phytonutrients.{{cite book|last=Porter|first=L. J.|title=The Flavanoids|year=1988|publisher=Chapman and Hall Ltd.|location=New York|pages=21–63}} Scientists have identified a unique mixture of flavanols present in cocoa.{{cite book|last=Grivetti|first=L.E.|title=Chocolate: History, Culture, and Heritage|year=2009|publisher=A John Wiley & Sons, Inc.|location=Hoboken, NJ}}
Cocoa flavanols and Cocoapro
Although all chocolate is made from cocoa beans, a natural source of cocoa flavanols, not all chocolate or cocoa-based products contain cocoa flavanols because most traditional cocoa handling and processing procedures can destroy them.{{cite journal|last=Hurst|first=W.J.|author2=Krake, S.H. |author3=Bergmeier, S.C. |author4=Payne, M.J. |author5=Miller, K.B. |author6= Stuart, D.A. |title=Impact of fermentation, drying, roasting and dutch processing on flavan-3-ol stereochemistry in cacao beans and cocoa ingredients|journal=Chem. Cent. J.|year=2011|volume=5, 53}}
As a result, percent of cocoa (cacao) is not a reliable indicator of the level of cocoa flavanols. Gentle handling and processing of the cocoa bean, from harvesting the bean through delivery of the product, are critical in preserving cocoa flavanols.
References
{{Mars confectionery products}}