Colors Infinity
{{short description|Indian pay television channel}}
{{Use dmy dates|date=August 2015}}
{{Use Indian English|date=August 2015}}
{{Infobox television channel
| name = Colors Infinity
| logo = 5ca3012fcbc70colors-infinity-main.png
| logo_size = 180px
| launch_date = {{Start date and age|df=y|2015|07|31}}
| owner = JioStar, a Joint Venture between Viacom18 & Disney India
| country = India
| headquarters = Mumbai, Maharashtra, India
| area = {{plainlist|
- India
- Bangladesh
- Nepal
- Sri Lanka
- Pakistan
- Southeast Asia
}}
| language = English
| picture_format = 1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
| sister_channels =
| website = {{URL|colorsinfinity.com}}
| online_serv_1 = JioHotstar
| online_chan_1 = India
}}
Colors Infinity is an Indian pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Launched on July 31, 2015, it primarily broadcasts English-language entertainment programming, including American and British television series, reality shows, and lifestyle programming. The channel is aimed at the urban, English-speaking audience in India.{{Cite web|title = Indian Television Dot Com {{!}} Viacom 18 strengthens English entertainment portfolio; launches Colors Infinity|url = http://www.indiantelevision.com/television/tv-channels/english-entertainment/viacom18-strengthens-english-entertainment-portfolio-launches-colors-infinity-150701|website = www.indiantelevision.com|access-date = 2015-07-01|first = Anil|last = Wanvari|archive-date = 3 July 2015|archive-url = https://web.archive.org/web/20150703230609/http://www.indiantelevision.com/television/tv-channels/english-entertainment/viacom18-strengthens-english-entertainment-portfolio-launches-colors-infinity-150701|url-status = live}}{{Cite web|title = Viacom 18 enters English GEC space with Colors Infinity {{!}} Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.|url = http://www.bestmediainfo.com/2015/07/viacom-18-enters-english-gec-space-with-colors-infinity/|website = www.bestmediainfo.com|access-date = 2015-07-01|archive-date = 1 July 2015|archive-url = https://web.archive.org/web/20150701182915/http://www.bestmediainfo.com/2015/07/viacom-18-enters-english-gec-space-with-colors-infinity/|url-status = live}}{{Cite web|title = Indian Television Dot Com {{!}} Viacom18 bullish on English entertainment; launches Colors Infinity|url = http://www.indiantelevision.com/television/tv-channels/english-entertainment/viacom18-strengthens-english-entertainment-portfolio-launches-colors-infinity-150701|website = www.indiantelevision.com|access-date = 2015-07-06|first = Anil|last = Wanvari|archive-date = 3 July 2015|archive-url = https://web.archive.org/web/20150703230609/http://www.indiantelevision.com/television/tv-channels/english-entertainment/viacom18-strengthens-english-entertainment-portfolio-launches-colors-infinity-150701|url-status = live}}
History
Colors Infinity was launched as part of Viacom18's expansion into the English-language entertainment space in India. It was positioned to compete with other established channels in the genre, such as Star World and Zee Café. The channel was co-curated at launch by prominent Indian film personalities Karan Johar and Alia Bhatt, who were involved in selecting the initial programming lineup.{{Cite web |last=bureau |first=afaqs! news |title=Viacom18's Colors Infinity to launch on July 31 |url=https://www.afaqs.com/news/media/44976_viacom18s-colors-infinity-to-launch-on-july-31 |access-date=2025-03-22 |website=www.afaqs.com |language=en}}
Original programming
Along with airing syndicated TV series, it also started producing its own original series. Till date it has produced four original series.
- The Stage{{Cite web|url=http://www.indiantm/television/tv-channels/english-entertainment/colors-infinity-looks-to-push-the-envelope-with-the-stage-151009|title=Colors Infinity looks to push the envelope with ‘The Stage’|website=Indian Television Dot Com|access-date=2016-05-23}}{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }} is an English language singing show that premiered on 10 October 2015. Season 1 was hosted by Shibani Dandekar and was judged by Vishal Dadlani, Monica Dogra, Ehsaan Noorani, and Devraj Sanyal.{{Cite web|url=http://www.dnaindia.com/entertainment/report-the-stage-winner-yatharth-ratnum-says-he-loves-old-bollywood-songs-2157516|title='The Stage' winner Yatharth Ratnum says he loves old Bollywood songs {{!}} Latest News & Updates at Daily News & Analysis|date=2015-12-19|website=dna|language=en-US|access-date=2016-05-23|archive-date=2 May 2016|archive-url=https://web.archive.org/web/20160502052857/http://www.dnaindia.com/entertainment/report-the-stage-winner-yatharth-ratnum-says-he-loves-old-bollywood-songs-2157516|url-status=live}}
- Born Stylish was a celebrity talk show dedicated to fashion and style, and premiered on Saturday, 28 November 2015.{{Cite web|url=http://www.televisionpost.com/television/colors-infinity-and-vh1-to-launch-homegrown-celebrity-talk-show-born-stylish/|title=Colors Infinity and Vh1 to launch homegrown celebrity talk show ‘Born Stylish’ |publisher=Television Post|access-date=2016-05-23|archive-url=https://web.archive.org/web/20160701171300/http://www.televisionpost.com/television/colors-infinity-and-vh1-to-launch-homegrown-celebrity-talk-show-born-stylish/|archive-date=1 July 2016|url-status=dead}} They also produced a one-episode special show called Journeys of a Lifetime.{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/english-entertainment/colors-infinity-to-air-journeys-of-a-lifetime-on-27-december-151218|title=Colors Infinity to air 'Journeys of a lifetime’ on 27 December|website=Indian Television Dot Com|access-date=2016-05-23|archive-date=29 June 2016|archive-url=https://web.archive.org/web/20160629133206/http://www.indiantelevision.com/television/tv-channels/english-entertainment/colors-infinity-to-air-journeys-of-a-lifetime-on-27-december-151218|url-status=live}}
- Vogue BFFs is a new-format talk show, where a Bollywood celeb is joined by his/her lesser known BFF (Best Friend Forever), was premiered on Saturday, 24 September 2016 at 9 PM on Colors Infinity, hosted by Kamal Sidhu.
- Top Model India is the English language modeling show that premiered on 4 February 2018, hosted by Lisa Haydon.
- Motu Patlu Seedhi Baat, was TV movie premiered on Sunday 16 March 2025 at 12 PM & 8 PM on Colors Infinity