Conductor (company)
{{short description|Marketing company based in New York City}}
{{Advert|date=February 2020}}
{{Infobox company
| name = Conductor
| logo = Conductor Logo color RGB (1).png
| type = Private
| industry = Digital marketing
| founded =
| founder =
| location = New York City, New York
| website = {{URL|https://conductor.com/}}
}}
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing.[https://techcrunch.com/2015/02/12/conductor-proves-web-presence-management-is-a-real-thing-with-27-million-in-series-d/ Conductor Proves Web Presence Management Is A Real Thing][https://www.conductor.com/conductor-searchlight/ Content & SEO technology with proven workflows that guide you to revenue] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue.[https://www.entrepreneur.com/article/229776 Playing to Win: How Gamification Helped Boost This Company's Sales][https://www.conductor.com/ Conductor Platform Website]{{Cite web |title=Enterprise SEO Platform & Content Marketing Software |url=https://www.conductor.com/ |access-date=2021-03-04 |website=Conductor |language=en-US}}
In 2018, it was announced that WeWork would acquire Conductor.{{Cite web |title=WeWork acquires SEO and marketing company Conductor – TechCrunch |url=https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/ |access-date=2018-03-08 |website=beta.techcrunch.com |language=en-US}}{{Cite web |last=WeWork |title=WeWork + Conductor |url=https://www.wework.com/blog/posts/wework-x-conductor |access-date=2018-03-08 |website=WeWork |language=en-US}} However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.{{Cite web |last= |first= |date=2019-12-12 |title=WeWork Sells Conductor Unit Back to the Founder |url=https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |url-status=live |archive-url=https://web.archive.org/web/20191212200816/https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |archive-date=2019-12-12 |access-date=2019-12-13 |website=Bloomberg.com}}{{Cite web |title=Conductor execs buy their company back from WeWork |url=https://techcrunch.com/2019/12/12/condutor-wework-buyout/ |access-date=2019-12-13 |website=TechCrunch |language=en-US}}{{Cite web |last=Besmertnik |first=Seth |date=2019-12-12 |title=From We to Us: A Company of 250+ Co-Founders |url=https://www.linkedin.com/pulse/from-we-us-company-250-co-founders-seth-besmertnik/ |access-date=2020-11-22 |website=www.linkedin.com}}
Insight Stream
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[https://martechtoday.com/conductor-adds-insight-stream-searchlight-platform-191759 Conductor adds Insight Stream to its Searchlight platform]
The Conductor Foundation
The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.[https://www.conductor.com/foundation/ The Conductor Foundation Homepage][http://www.marketwired.com/press-release/the-conductor-foundation-now-accepting-applicants-for-2013-seo-grant-1692836.htm The Conductor Foundation Now Accepting Applicants for 2013 SEO Grant]
History
Conductor was established by Jeremy hurDuboys and Seth Besmertnik in New York City in 2006.[https://www.inc.com/profile/conductor Conductor provides search engine optimization measurement and optimization tools.][http://www.crainsnewyork.com/gallery/20131206/FEATURES/120909999/41 Best Places to Work 2013]
In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing.[https://thenextweb.com/insider/2012/10/30/some-say-the-seo-industry-is-dying-conductor-raises-20m-to-try-and-transform-it/ Some say the SEO industry is dying – Conductor bags $20m to try and “transform it”]
In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.
In March 2018, it was announced that WeWork was acquiring Conductor. On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork.{{Cite web |date=2019-12-12 |title=WeWork sells Conductor back to co-founder Seth Besmertnik |url=https://www.cnbc.com/video/2019/12/12/wework-sells-conductor-back-to-co-founder-seth-besmertnik.html |access-date=2019-12-13 |website=CNBC |language=en}}{{Cite web |title=SEO Software for Marketing Agency |url=https://searchinitiative.net/ |access-date=2021-07-09 |language=en-US}}
On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.{{Cite web |last=Southern |first=Matt G. |date=February 16, 2022 |title=Conductor Acquires ContentKing To Offer Real-time SEO Monitoring |url=https://www.searchenginejournal.com/conductor-acquires-real-time-seo-monitoring-tool-contentking/438387/#close |access-date=September 22, 2022 |website=Search Engine Journal}}
On February 7, 2023, Conductor acquired enterprise SEO platform Search Metrics for undisclosed terms.[https://searchengineland.com/conductor-acquires-searchmetrics-392726]
References
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Category:Marketing companies established in 2006
Category:2018 mergers and acquisitions
Category:Search engine optimization companies
Category:Search engine optimization consultants
Category:Defunct software companies of the United States
Category:Defunct computer companies based in New York (state)
Category:Companies based in New York City
Category:Software companies established in 2006