Connected (Stereo MC's song)

Rob Birch and Nick Hallam of Stereo MCs grew up as next-door neighbours in Nottingham. They both moved to London and released their debut album as Stereo MC’s in 1989, 33-45-78. "Connected" was made after three years of touring. It was also one of the last tracks they did for the album by same name. Group member Hallam told in a 2023-interview with The Guardian, "We had the chorus, but had hit a cul-de-sac. Rob and me went to the studio, put the track on and thought: "Let's see if we can at least get the vibe we need to nail it." Rob started jamming around the vocal: "Aiii Aiii Aiii." We looped it up and put it through the whole song. Then Rob went back in and did the rest of the vocals – and that was it."{{cite newspaper|first=Rich|last=Pelley|url=https://www.theguardian.com/culture/2023/jul/31/stereo-mcs-making-connected-nottingham-hit|title='I had to press the sampler button so much, my finger bled' – Stereo MC's on making Connected|work=The Guardian|date=31 July 2023|access-date=26 October 2024}}

The group used a rudimentary sampler, a Bel Delay Unit, for the "Aiii Aiii Aiii" bits. Vocalist Birch recalled, "It was a godsend: you could get a beat up and running in two minutes flat. I had to push the button to retrigger the sample over and over, until my finger bled on to the machine." The song also uses a bassline sampled from Jimmy "Bo" Horne's song "Let Me (Let Me Be Your Lover)".{{cite book|editor-first= Robert |editor-last= Dimery |year= 2011 |orig-year= 2010 |title= 1001 Songs You Must Hear Before You Die |chapter= Connected – Stereo MC's (1992) |page= {{page needed|date=February 2024}} |publisher= Octopus Publishing Group |isbn= 978-1-84403-684-4}} Hallam told Billboard in 1993 about the lyrics, "The song "Connected" is about human beings and the lack of connection there is between anything today. It's about the way everyone tries to categorize everything. The way every race is trying to separate from each other."{{cite magazine|first= Larry |last= Flick |author-link= Larry Flick |title= Dance Trax: Plugging In to Stereo MC's; Bobby in the Mix |magazine= Billboard |page= 27 |date= 23 January 1993 |access-date= 22 November 2019 |url= https://americanradiohistory.com/Archive-Billboard/90s/1993/BB-1993-01-23.pdf}}

Larry Flick from Billboard described the song as "an instantly insinuating hiphop/funk workout. A shuffling groove supports cool horns and a contagious chorus that is phattened by nifty femme vocal chants. In its current form, "Connected" is a sturdy precursor to an evening or a fine way to wind down into daylight."{{cite magazine|first= Larry |last= Flick |author-link= Larry Flick |title= Dance Trax: Roc & Kato Shaking Up The Deep-House Sound |magazine= Billboard |volume= 104 |issue= 51 |page= 26 |date= 12 December 1992 |access-date= 8 October 2020 |url= https://worldradiohistory.com/Archive-Billboard/90s/1992/Billboard-1992-12-12-N.pdf}} In January 1993, Flick remarked that this "mid-tempo retro-funk affair" has been making inroads with urban-minded DJs for several weeks now. Per Reinholdt Nielsen from Danish Gaffa praised the song as "a clever lesson in funk. The number is extremely simple. A great sound sampled from half a beat KC and the Sunshine Band pulls back, while Owen If whips the drums forward. Three chorus girls, rapper Rob Birch and various samples decorate the landscape, but it is the sucks of the "two rhythm groups" that lock "Connected" into the memory and body of the defenseless listener."{{cite magazine|first= Per |last= Reinholdt Nielsen |title= Kød, blod og teknologi |magazine= Gaffa |page= 8 |date= 1 September 1993 |access-date= 28 March 2020 |url= https://gaffa.e-pages.pub/titles/gaffa/9520/publications/126/pages/8 |language= da}} Andrew Smith from Melody Maker complimented its "forbidding funk", "which marries a lazy, Mondays-style swagger with Curtis Mayfield-like melancholy".{{cite magazine|first=Andrew|last=Smith|url=https://www.flickr.com/photos/nothingelseon/52718081769/|title=Duophone Home|magazine=Melody Maker|date=10 October 1992|page=37|access-date=}}

The magazine also noted that the song has "more than a hint of an Andrew Weatherall-esque shuffle", and concluded, "Once you've heard the chorus a couple of times, I guarantee you will be humming it until Christmas 1993."{{cite magazine|first=|last=|title=Singles|magazine=Melody Maker|date=12 September 1992|page=41|access-date=18 February 2023|url=https://www.flickr.com/photos/nothingelseon/52692882361/}} A reviewer from Music & Media stated that it's a "sure hit", noting further that the new female vocalists are "shining over expressive rich grooves."{{cite magazine|title= New Releases: Albums |magazine= Music & Media |volume= 9 |issue= 41 |page= 8 |date= 10 October 1992 |access-date= 21 February 2020 |url= https://www.americanradiohistory.com/UK/Music-and-Media/90s/1992/MM-1992-10-10.pdf}} Alan Jones from Music Week said in his review of the album, that the introductory single, "with its pulsing bass, and slick femme harmonies is fairly typical of the fare here, with what raps there are well-couched and friendly."{{cite magazine|first= Alan |last= Jones |title= Mainstream > Albums |magazine= Music Week |page= 22 |date= 3 October 1992 |access-date= 5 October 2020 |url= https://worldradiohistory.com/UK/Music-Week/1992/MW-1992-10-03.pdf}} Jim Carroll from NME called it a "chock-a-block wit jazzy flutes, chugging organs and Rob B's fine growling rap".{{cite magazine|first=Jim|last=Carroll|url=https://www.flickr.com/photos/nothingelseon/52714506878/|title=The Deadly Duophonic|magazine=NME|date=3 October 1992|page=37|access-date=}} Jonathan Bernstein from Spin remarked the song's "maximum uplift", writing, "Imagine a less lush Massive Attack and you're almost there."{{cite magazine|first=Jonathan|last=Bernstein|title=Britain's Stereo MC's Connect With Success|magazine=Spin|date=June 1993|page=24|accessdate=25 January 2023|url=https://books.google.com/books?id=5wTUmx2uZYsC}} Victor Haseman from The Stanford Daily found that the Stereo MC's "have made stitching their patchwork quilt of Euro-electro pop, hip-hop and house their top priority, tirelessly pushing it in new directions".{{cite news|first= Victor |last= Haseman |title= Rap That Is Something Different |newspaper= The Stanford Daily |page= 7 |date= 7 October 1993 |access-date= 23 April 2020 |url= https://archives.stanforddaily.com/1993/10/07?page=17}}

"Connected" entered the top 10 in Austria, Sweden and Switzerland and the top 20 in Belgium, Finland and the United Kingdom. In the latter country, the single peaked at number 18 during its second week on the UK Singles Chart, staying there for two weeks. Additionally, "Connected" peaked within the top 30 in France and the top 60 in the Netherlands, while on the Eurochart Hot 100, it was a top-40 hit, reaching number 36 in January 1993. On the European Dance Radio Chart, it peaked at number four in November 1992.

Outside Europe, the song reached number seven on the Canadian RPM Dance chart while peaking at number 32 on the RPM 100 Hit Tracks chart and number seven on the RPM Adult Contemporary chart. In the US, "Connected" reached number 15 on the Cash Box Top 100 while peaking at number 20 on the Billboard Hot 100. It also charted on the Billboard Maxi-Singles Sales chart, the Billboard Modern Rock Tracks chart, the Billboard Top 40/Rhythm-Crossover chart, and the Billboard Top 40/Mainstream chart. In Australia and New Zealand, the song peaked at numbers 24 and 47, respectively.

Melody Maker ranked "Connected" number 19 in their list of "Singles of the Year" in December 1992, naming it "the grooviest single of the year." Same month, NME ranked it number 16 in their list of "Singles of the Year". Paste ranked it number eight in their list of "25 Awesome One-Hit Wonders of the 1990s" in 2011.{{cite magazine |first= John |last= Barrett |title= 25 Awesome One-Hit Wonders of the 1990s |magazine= Paste |date= 28 September 2011 |access-date= 7 October 2018 |url= https://www.pastemagazine.com/blogs/lists/2011/09/25-awesome-one-hit-wonders-of-the-1990s.html |archive-date= 8 October 2018 |archive-url= https://web.archive.org/web/20181008061334/https://www.pastemagazine.com/blogs/lists/2011/09/25-awesome-one-hit-wonders-of-the-1990s.html |url-status= dead }} In 2014, the track was ranked number 322 in the German magazine Musikexpress list of the "700 Best Songs of All-Time".{{cite magazine|title= Die 700 besten Songs aller Zeiten |magazine= Musikexpress |date= 21 March 2014 |access-date= 4 November 2019 |url= https://www.musikexpress.de/die-700-besten-songs-aller-zeiten-plaetze-350-bis-301-142732/ |language= de}} The Daily Telegraph ranked it number 34 in their "Top 50 Dance Songs" list in 2015.{{cite news|title= Top 50 dance songs |newspaper= The Daily Telegraph |date= 8 April 2015 |access-date= 7 March 2017 |url= https://www.telegraph.co.uk/culture/music/rockandpopmusic/11113077/Top-50-dance-songs.html}} American entertainment company BuzzFeed ranked "Connected" number 82 in their list of "The 101 Greatest Dance Songs of the '90s" in 2017.{{cite web|first1= Matt |last1= Stopera |first2= Brian |last2= Galindo |title= The 101 Greatest Dance Songs of the '90s |website= BuzzFeed |date= 11 March 2017 |access-date= 31 March 2020 |url= https://www.buzzfeed.com/mjs538/jump-to-the-rhythm-jump-jump-to-the-rhythm-jump}} ThoughtCo ranked it number 65 in their list of "The Best 100 Songs from the 1990s" list in 2018.{{cite web|first= Bill |last= Lamb |title= The Best 100 Songs from the 1990s |website= ThoughtCo |date= 23 September 2018 |archive-date= 7 May 2019 |url= https://www.thoughtco.com/top-songs-from-the-90s-3245307 |archive-url= https://web.archive.org/web/20190507170253/https://www.thoughtco.com/top-songs-from-the-90s-3245307}} An editor, Bill Lamb, remarked that the song "is propelled by a catchy but downbeat atmospheric brand of hip-hop."

The song appears in the movie Saving Silverman as well as Hackers. It has also been used in commercials promoting the USA Network's program Burn Notice, and by The Carphone Warehouse.{{cite news|first= Dorian |last= Lynskey |title= Pop review: Stereo MCs, Double Bubble |newspaper= The Guardian |location= London |date= 25 July 2008 |access-date= 13 April 2009 |url= https://www.theguardian.com/music/2008/jul/25/popandrock.stereomcs}}

"Connected" was used in the reveal trailer of the 2023 video game Crime Boss: Rockay City.{{cite web |last1=505 Games |title=Crime Boss: Rockay City - Reveal Trailer |url=https://www.youtube.com/watch?v=eygXyn26AgI |website=YouTube |access-date=13 December 2022}}

The song was used by Android as music for the #GetTheMessage campaign, which was used to encourage Apple to adopt Rich Communication Services to their IPhones, and drop SMS messaging, to improve messaging across Android and iOS, and remove the infamous "Blue Bubble".{{Cite AV media |url=https://www.youtube.com/watch?si=oOYoZ5h1HLDeZkHJ&v=N_B0riy__rw&feature=youtu.be |title=Meet iPager - Help Apple #GetTheMessage |date=2023-09-21 |last=Android |access-date=2024-08-25 |via=YouTube}}

The accompanying music video for "Connected" was directed by Matthew Amos.{{cite web|title= Connected (1992) by Stereo MCs |publisher= IMVDb.com |access-date= 18 October 2018 |url= https://imvdb.com/video/stereo-mcs-1/connected}}

The video was nominated for Best Dance Video at the 1993 MTV Video Music Awards.

{{col-begin}}

{{col-2}}

• CD maxi – Germany, United Kingdom

1. "Connected" (edit) – 4:05
2. "Connected" (full length) – 5:16
3. "Disconnected" – 6:06
4. "Fever" – 3:15

• 7" single

1. "Connected" (edit) – 3:59
2. "Fever" – 3:15

• 12" maxi – Germany, United Kingdom

1. "Connected" (full length) – 5:12
2. "Connected" (reprise) – 1:43
3. "Disconnected" – 6:04
4. "Fever" – 3:15

{{col-2}}

• 12" maxi – Promo – France

1. "Connected" (Future Sound of London mix) – 6:19
2. "Disconnected" – 6:04

• US promo cassette

:Side A

1. "Connected" (edit)

:Side B

1. "Step It Up"
2. "Don't Let Up"
3. "Ground Level"

{{col-end}}

{{col-begin}}

{{col-2}}

{{col-2}}

{{col-end}}

{{Reflist}}

{{Stereo MCs}}

{{Authority control}}

Category:1992 singles

Category:1992 songs

Category:British funk songs

Category:Island Records singles

Category:Stereo MCs songs