Control Group
{{Short description|US consultancy firm}}
{{About|the company|groups in comparative experiments|Treatment and control groups}}
{{Infobox company |
name = Control Group Inc. |
logo = |
type = Private|
foundation = 2001|
fate = Merged with Titan to form Intersection, acquired by a consortium of investors led by Sidewalk Labs{{cite press release |title=Control Group and Titan Merge to form Intersection |url=http://www.intersection.com/assets/downloads/Press-Release.pdf |date=23 June 2015 |access-date=26 June 2015 |archive-url=https://web.archive.org/web/20150627013626/http://www.intersection.com/assets/downloads/Press-Release.pdf |archive-date=27 June 2015 |url-status=dead }}|
founder = {{ubl|Campbell Hyers|Scott Anderson|Colin O'Donnell}}|
location_city = New York City, New York |
key_people = |
industry = {{ubl|Technology|Software Development|Network Engineering}}|
homepage = [http://www.controlgroup.com/ controlgroup.com]
}}
Control Group was a technology and design consultancy firm, founded in 2001 in Lower Manhattan, New York City, by Campbell Hyers, Scott Anderson, and Colin O'Donnell.
On June 23, 2015, Control Group and advertising firm Titan announced their merger into one company, known as Intersection, and acquisition by a consortium of investors led by Sidewalk Labs, a subsidiary of Google.{{cite press release|title=Control Group and Titan Merge to form Intersection|date=23 June 2015|url=http://www.intersection.com/assets/downloads/Press-Release.pdf|access-date=26 June 2015|archive-url=https://web.archive.org/web/20150627013626/http://www.intersection.com/assets/downloads/Press-Release.pdf|archive-date=27 June 2015|url-status=dead}}{{cite web|url=https://www.bloomberg.com/news/articles/2015-06-23/google-startup-aims-to-bring-fast-free-wi-fi-to-cities|title=Google Startup Aims to Bring Fast, Free Wi-Fi to Cities|website=Bloomberg|accessdate=24 June 2015}}{{cite web|url=https://www.theverge.com/2015/6/23/8834863/google-sidewalk-labs-linknyc-free-wifi|title=Google's Sidewalk Labs is taking over the plan to blanket NYC with free Wi-Fi|website=The Verge|accessdate=24 June 2015}}
Notable work
Control Group managed creative technology projects from concept design to production and implementation/installation, in addition to support of IT infrastructure.
- New York City Subway "On the Go!" wayfinding kiosks
The company's partnership with the Metropolitan Transportation Authority has resulted in the planned deployment of anywhere from 47–90 digital wayfinding "On the Go!" kiosks to stations throughout the New York City Subway system in 2013.{{cite web|title=MTA to Add More On the Go! Touch-Screen Travel Stations|url=http://www.mta.info/mta-add-more-go-touch-screen-travel-stations-0|publisher=Metropolitan Transportation Authority|accessdate=23 April 2013}} Control Group is designing the platform to deliver real-time information such as route lookup, countdown to train arrivals, and service alerts.{{cite news|last=Aguilar|first=Mario|title=The Indestructible Touchscreen Kiosks That Will Take Over New York's Subways|url=https://gizmodo.com/5993221/the-indestructible-touchscreen-kiosks-that-will-take-over-new-yorks-subways|accessdate=23 April 2013|newspaper=Gizmodo|date=2 April 2013}}
- Kate Spade's Japanese flagship store Saturday
Control Group developed an iPad based system to replace paper signage for things like sizing charts, style videos, and in-store offers. The platform may later power point of sale, employee training, shopping analytics, and supply chain management in a later iteration.{{cite news|last=Grey|first=Camilla|title=The Most Ambitious In-Store Retail iPad Integration We've Ever Seen|url=http://www.fastcolabs.com/3006774/future-retail/most-ambitious-store-retail-ipad-integration-weve-ever-seen|accessdate=23 April 2013|date=8 March 2013}}
- Reinvent Payphones design challenge
The company was selected by New York City for the Community Impact Award, in collaboration with Titan, for their submission to the Reinvent Payphones Design Challenge, a competition that welcomed input from hundreds of urban designers, planners, technologists and policy experts to imagine the future of the New York City's 11,000 public pay telephones. The prototype proposed open access to real-time data and a distribution platform for community, civic, arts, and commercial apps and messaging.{{cite web|title=Mayor Bloomberg, Chief Information & Innovation Officer Merchant and Chief Digital Officer Haot announce winning prototypes from the Reinvent Payphones Design Challenge|url=http://www.nyc.gov/html/digital/html/news/payphoneswinners.shtml|archive-url=https://web.archive.org/web/20130306010101/http://www.nyc.gov/html/digital/html/news/payphoneswinners.shtml|publisher=NYC.gov|accessdate=23 April 2013|url-status=dead|archivedate=6 March 2013}}
- Walker Digital Perfect Pay Baccarat and Smart Table Network
Control Group worked with Walker Digital Table Systems to integrate RFID technology to eliminates losses in the casino game Baccarat due to miscalculated payouts and counterfeit chips. The table transmits real-time data to the Smart Table Network, a networked system to maximize dealer performance and provide insights into customer behavior.{{cite web|title=Walker Digital Table Systems: New Game, Same Rules|url=http://www.controlgroup.com/walker-digital-table-systems.html|work=Control Group|accessdate=24 April 2013}} The tables have been widely adopted by the Asian gaming market, most notably at the world's largest casino, Resorts World Genting in Malaysia. Perfect Pay and Smart Baccarat Table Network were both awarded Gold Awards for Most Innovative Gaming Technology Products by Casino Journal at the 2009 Gaming Technology Summit.{{cite news|last=Green|first=Marian|url=http://www.casinojournal.com/Articles/Cover_Story/2010/05/01/Top-20-Most-Innovative-Gaming-Technology-Products-of-2009|accessdate=24 April 2013|newspaper=Casino Journal|date=1 May 2010|title=Top 20 Most Innovative Gaming Technology Products of 2009|url-status=usurped|archiveurl=https://web.archive.org/web/20120316102318/http://www.casinojournal.com/Articles/Cover_Story/2010/05/01/Top-20-Most-Innovative-Gaming-Technology-Products-of-2009|archivedate=16 March 2012}}
Awards and publications
- White House Redux: 123 Ideas for a New White House{{cite book|title=White House Redux: 123 Ideas for a New White House|year=2009|publisher=Control Group; Storefront for Art & Architecture|isbn=1499633564 |author=Joseph Grima}}
- Crain's Best Places to Work 2012{{cite web|title=No. 38 Control Group Inc.|url=http://www.crainsnewyork.com/gallery/20121202/FEATURES/120209870/13|publisher=Crain's New York|accessdate=22 April 2013}}
- Reinvent Payphones Design Challenge Community Impact Award
- Control Group 2013 Retail Technology Survey{{cite web|last=Miller|first=Charlie|title=Control Group 2013 Retail Technology Survey|url=http://www.controlgroup.com/retail-technology.html|work=Control Group|accessdate=23 April 2013|author2=Gutierrez, P. Damian |author3=O'Donnell, Colin }}
References
{{Reflist
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External links
- {{Official website|http://www.controlgroup.com/}}
{{Authority control}}
Category:Consulting firms established in 2001
Category:Design companies of the United States
Category:Information technology consulting firms of the United States