Controy

{{Short description|Mexican liqueur}}

{{More citations needed|date=April 2020}}

Controy or Naranja is a Mexican brand of orange liqueur.{{Cite web|last=Santana|first=Modesto|date=2021-08-18|title=El vino naranja podría ser la próxima gran novedad de Argentina|url=https://www.republik.com.ar/el-vino-naranja-podria-ser-la-proxima-gran-novedad-de-argentina/|access-date=2021-08-19|website=Republik|language=es}}

Introduced to Mexico in 1933, it sometimes credited as being used in the first Margarita. For nearly a century, Controy was only available in Mexico.

In 2013, Pura Vida Tequila Company of Houston, Texas, acquired the rights to export Controy for sale in the United States. For legal purposes, they changed the product name to Naranja, which means "orange" in Spanish.{{cite web |url=http://www.chilledmagazine.com/Featured_Brands-detail/naranja-mexican-orange-liqueur |title=NARANJA – Mexican Orange Liqueur | Chilled Magazine |accessdate=2014-10-23 |url-status=dead|archiveurl=https://web.archive.org/web/20141223053427/http://www.chilledmagazine.com/Featured_Brands-detail/naranja-mexican-orange-liqueur/ |archivedate=2014-12-23 }}