Cool Whip
{{Short description|American whipped topping brand}}
{{Use mdy dates|date = February 2025}}
{{Use American English|date=February 2025}}
{{infobox brand
| name = Cool Whip
| logo = Coolwhip brand logo.png
| logo_size = 150
| image = Pumpkin pie with Cool Whip on top.jpg
| image_size = 200
| caption = Pumpkin pie topped with a dollop of Cool Whip
| type = Whipped topping
| currentowner = Kraft Heinz
| origin = United States
| introduced = {{start date and age|1966}}
| discontinued =
| related =
| previousowners = General Foods
Kraft General Foods
Kraft Foods
| trademarkregistrations =
| ambassador =
| tagline =
| website = {{URL|https://www.kraftheinz.com/cool-whip|kraftheinz.com/cool-whip}}
}}
Cool Whip is an American brand of whipped topping manufactured by Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
Cool Whip is sold frozen and must be defrosted in the refrigerator before being used.{{citation needed|date=May 2018}} It has a longer shelf life than cream while frozen. On the other hand, it does not have the same flavor or texture as whipped cream, and costs nearly 50% more per ounce.Patrick Di Justo, "Cool Whip", Wired Magazine 15:05 (April 24, 2007) [https://www.wired.com/wired/archive/15.05/st_coolwhip.html full text]Hannah Crowley, "Tasting Whipped Toppings", Cook's Illustrated, [https://www.cooksillustrated.com/articles/217-tasting-whipped-toppings 1 April 2016]{{Cite web|url=https://www.walmart.com/ip/Kraft-Cool-Whip-Whipped-Topping-Original-16-Oz/10801136|title=Kraft Cool Whip Whipped Topping Original, 16 Oz - Walmart.com|website=Walmart.com|language=en|access-date=2018-01-26}}{{Cite web|url=https://www.walmart.com/ip/Great-Value-Heavy-Whipping-Cream-16-oz/10450339|title=Great Value Heavy Whipping Cream, 16 oz - Walmart.com|website=Walmart.com|language=en|access-date=2018-01-26}} It was originally marketed as being "non-dairy" despite containing the milk protein casein; it now also includes skimmed milk.
Overview
It was introduced in 1966 by the Birds Eye division of General Foods, now part of Kraft Heinz. Within two years of introduction, it became the largest and most profitable product in the Birds Eye line of products. Cool Whip is now the most consumed brand of whipped topping in the U.S.{{cite web|url=http://www.statista.com/statistics/281278/us-households-most-eaten-brands-of-whipped-topping-cream-type-trend/|title= U.S.: Most eaten brands of whipped topping (cream type) 2011-2014|access-date=17 October 2014}}
Cool Whip was created in 1966 by food scientist William A. Mitchell.{{cite news|author=Steyn, Mark |url=https://www.theatlantic.com/magazine/archive/2004/11/tastemaker-with-a-sweet-tooth/303577/ |title=Tastemaker With a Sweet Tooth|work=The Atlantic|date= November 2004}} The key advantage of his invention was that the product could be distributed frozen.
Cool Whip is manufactured in Avon, New York, for the American and Canadian markets. It is sold frozen in eight-ounce (226-gram) and larger plastic tubs and is refrigerated prior to serving. Each nine-gram serving provides 25 kcal (105 kJ) of energy, of which 1.5 grams or 15 kcal (63 kJ) are from fat.
Varieties offered include Original, Extra Creamy,{{cite news|last1=Burros|first1=Marian|title=Food notes|url=https://www.nytimes.com/1982/08/25/garden/food-notes-105583.html|work=New York Times|date=25 August 1982|quote=This new Cool Whip has been joined by another version described as extra-creamy dairy recipe.}} Light, Free (fat-free),{{cite news|last1=McKay|first1=Gretchen|title=Cool Whip: Still cool after 50 years|url=http://www.post-gazette.com/life/food/2016/05/10/Cool-Whip-Still-cool-after-50-years/stories/201605110001|work=Pittsburgh Post-Gazette|date=11 May 2016|quote=In the ’90s, when dieting was all the rage, it launched its Cool Whip Lite and Cool Whip Free products.}} and Sugar-Free (made with NutraSweet). In Canada, the fat-free variety is labeled as Ultra-low Fat.{{when|date=June 2016}} Seasonal flavors include French vanilla, chocolate, and sweet cinnamon, all introduced in 2011; strawberry and peppermint, introduced in 2016;{{cite news|last1=Schouten|first1=Rebekah|title=Slideshow: New limited edition products from General Mills, Kraft Heinz, Hershey|url=http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2016/11/Slideshow_New_limited_edition.aspx?ID=%7B46B2B234-D545-4A92-8246-422509C9988D%7D&cck=1|work=Food Business News|date=4 Nov 2016|quote=The Kraft Heinz Co. is giving Cool Whip a wintry makeover with its new limited edition Peppermint Cool Whip.}} and cheesecake, introduced in 2017.{{cite news|last1=Sherman|first1=Elizabeth|title=Cheesecake-Flavored Cool Whip Is a Real Thing You Can Buy|url=http://www.foodandwine.com/news/cheesecake-flavored-cool-whip-real-thing-you-can-buy|work=Food & Wine|date=24 May 2017}}
Cool Whip remains the most popular brand of whipped topping in the United States, with Reddi-wip (whipped cream in an aerosol can) ranking second.{{cite web|url=http://www.statista.com/statistics/281278/us-households-most-eaten-brands-of-whipped-topping-cream-type-trend/ |title=U.S. households: Most eaten brands of whipped topping (cream type) from 2011 to 2015|website=statista.com|date=2015}} Dream Whip is another brand of whipped dessert topping, but is sold as a powder.
Ingredients
Cool Whip Original is made of water, hydrogenated vegetable oil (including coconut and palm kernel oils), high fructose corn syrup, corn syrup, skimmed milk, light cream (less than 2%), sodium caseinate, natural and artificial flavor, xanthan and guar gums, polysorbate 60, sorbitan monostearate, sodium polyphosphate, and beta carotene (as a colouring).{{cite web|url=http://www.kraftrecipes.com/products/cool-whip-original-whipped-topp-218.aspx|title=Cool Whip|website= Kraft Foods|access-date=2018-02-08}} Cool Whip is available in an aerosol can using nitrous oxide as a propellant.{{Cite web|url=http://www.kraftcanada.com/products/00066188061745|title = Home | Kraft Canada Cooking}}
From its introduction, Cool Whip was labeled and advertised as non-dairy,{{cite web|url=https://www.youtube.com/watch?v=P3x7hk5W5-M |url-status=|title=Cool Whip Non Dairy (1960s) - Classic TV Commercial|website=YouTube|access-date=2018-03-13}}{{deadlink|date=September 2023}} but as of 2018 it contains skimmed milk and sodium caseinate, a milk derivative. Even before the skimmed milk was introduced, Cool Whip was classified in Jewish dietary traditions as dairy because of the sodium caseinate.{{citation needed|date=May 2018}}
See also
- Dream Whip, a powdered whipped topping mix
- Miracle Whip, a Kraft-brand mayonnaise substitute
- Non-dairy creamer, with similar ingredients
- Reddi-Wip, whipped cream in a can
References
{{reflist}}
General and cited references
- William Shurtleff, Akiko Aoyagi, [http://www.soyinfocenter.com/pdf/170/Whip.pdf History of Non-dairy Whip Topping, Coffee Creamer, Cottage Cheese, and Icing/Frosting (With and Without Soy) (1900-2013): Extensively Annotated Bibliography and Sourcebook], SoyInfo Center, 2013
External links
- {{Official website}}
{{Kraft Foods Group}}
{{Milk substitutes}}