Coupang#Coupang Play

The first marketplace and largest online retailer in South Korea,{{Cite web|last=Palmer|first=Annie|date=16 June 2020|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=8 October 2020|website=CNBC|language=en|archive-date=8 October 2020|archive-url=https://web.archive.org/web/20201008221907/https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|url-status=live}} Coupang's annual revenue as of 2021 is US$18.4 billion.{{cite news|url=https://en.yna.co.kr/view/AEN20220303001700320 | title=Coupang closes 2021 with record sales, operating loss |work=Yonhap News Agency |first=Joo-won |last=Chung |date=3 March 2022 |access-date=25 October 2022}}{{cite news|url=https://asia.nikkei.com/Business/Retail/Coupang-posts-record-loss-as-expanding-rapid-delivery-network |title=Coupang posts record loss as expanding rapid delivery network |work=Nikkei Asia |first=Kotaro |last=Hosokawa |date=4 March 2022 |access-date=25 October 2022}} The company's Rocket Delivery network provides same-day or next-day delivery of more than five million unique items.{{Cite web|url=http://www.koreaherald.com/view.php?ud=20190415000610|title=Coupang posts 65% on-year growth in revenue|last=Cho|first=Hyee-Su|date=15 April 2019|website=The Korea Herald|url-status=live|access-date=8 September 2019|archive-url=https://web.archive.org/web/20190415072144/http://www.koreaherald.com/view.php?ud=20190415000610 |archive-date=15 April 2019 }} Coupang claims that 99.6 percent of its orders are delivered within 24 hours.{{Cite web|url=https://www.cnbc.com/2018/04/02/the-5-billion-south-korean-start-up-thats-an-amazon-killer.html|title=The $5 billion South Korean start-up that's an Amazon killer|last=Dreyfuss|first=Joel|date=2 April 2018|website=CNBC|language=en|access-date=9 September 2019|archive-date=26 July 2019|archive-url=https://web.archive.org/web/20190726233232/https://www.cnbc.com/2018/04/02/the-5-billion-south-korean-start-up-thats-an-amazon-killer.html|url-status=live}} 70% of Korean citizens live within 10 minutes of a Coupang logistic center.{{Cite web|last=Palmer|first=Annie|date=2020-06-16|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=2021-04-25|website=CNBC|language=en}}

Coupang was headquartered in Songpa District, Seoul, South Korea until 2022 when it relocated to Seattle in the US.{{cite web |last=Gordon |first=Nicholas |date=5 June 2023 |title=How the 'Amazon of Asia,' founded by a Harvard Business School dropout, landed on the Fortune 500 for the first time |url=https://fortune.com/2023/06/05/coupang-fortune-500-list-stock-amazon-harvard-bom-kim/ |url-status=live |archive-url=https://web.archive.org/web/20230611231535/https://fortune.com/2023/06/05/coupang-fortune-500-list-stock-amazon-harvard-bom-kim/ |archive-date=11 June 2023 |work=Fortune}} The Seattle office opened in 2018 and grew to 350 employees within four years.{{cite news |last=Rosenblatt |first=Lauren |date=September 19, 2022 |title=What the 'Amazon of South Korea' is doing in Seattle |url=https://www.seattletimes.com/business/what-the-amazon-of-south-korea-is-doing-in-seattle/ |work=The Seattle Times |accessdate=January 11, 2025}} Coupang also has offices in Beijing, Shanghai, Los Angeles and Mountain View.{{Cite web|url=https://techcrunch.com/2019/03/14/korean-e-commerce-unicorn-coupang-hires-walmarts-former-global-chief-compliance-officer/|title=Korean e-commerce unicorn Coupang hires Walmart's former global chief compliance officer|website=TechCrunch|date=14 March 2019 |language=en-US|access-date=8 September 2019}} It is incorporated under the Delaware General Corporation Law since 2010.U.S. Department of State Partners with Coupang to Support Educational and Cultural Programs and U.S. Foreign Policy Goals in the Indo-Pacific Region《[https://web.archive.org/web/20241004023027/https://www.state.gov/u-s-department-of-state-partners-with-coupang-to-support-educational-and-cultural-programs/]》, Checked October 4, 2024.

Coupang was founded by Bom Kim in 2010. A student of Harvard University, Kim started to study for his MBA at Harvard Business School but dropped out six months into the program.{{Cite web|last=Gilchrist|first=Karen|date=4 December 2019|title=How a Harvard dropout founded South Korea's most valuable start-up|url=https://www.cnbc.com/2019/12/04/coupang-harvard-dropout-bom-kim-built-koreas-most-valuable-start-up.html|access-date=8 October 2020|website=CNBC|language=en|archive-date=1 October 2020|archive-url=https://web.archive.org/web/20201001140057/https://www.cnbc.com/2019/12/04/coupang-harvard-dropout-bom-kim-built-koreas-most-valuable-start-up.html|url-status=live}}

Kim registered Coupang originally as a limited liability company in Delaware State, allowing to access US funding. In November 2018, Coupang received a US$2 billion investment from SoftBank.{{Cite news|url=https://www.ft.com/content/815486c2-fde4-11e8-aebf-99e208d3e521|title=Etailers battle to win 'Amazon of South Korea' crown|last=Song|first=Jung-a|date=1 January 2019|work=Financial Times|access-date=8 September 2019|archive-date=17 September 2019|archive-url=https://web.archive.org/web/20190917195703/https://www.ft.com/content/815486c2-fde4-11e8-aebf-99e208d3e521|url-status=live}} Other major investors in Coupang include BlackRock and Fidelity.{{Cite web|url=http://www.businesskorea.co.kr/news/articleView.html?idxno=22289|title=Investors Continue to Back Coupang Despite Operating Losses|date=15 May 2018|website=Business Korea|access-date=9 September 2019|archive-date=3 December 2019|archive-url=https://web.archive.org/web/20191203042917/http://www.businesskorea.co.kr/news/articleView.html?idxno=22289|url-status=live}}

The company has grown during the COVID-19 pandemic with increased demand for online shopping. In July 2020, Coupang acquired the assets of Singaporean streaming service HOOQ to form the nucleus of its streaming service named Coupang Play.{{Cite web |date=9 July 2020 |title=SoftBank-Backed Coupang Buys Hooq Assets to Take on Netflix |url=https://www.bloomberg.com/news/articles/2020-07-09/softbank-backed-coupang-to-buy-hooq-assets-in-asian-video-entry |access-date=14 July 2020 |website=Bloomberg |url-status=live |archive-url=https://web.archive.org/web/20200710162725/https://www.bloomberg.com/news/articles/2020-07-09/softbank-backed-coupang-to-buy-hooq-assets-in-asian-video-entry |archive-date=10 July 2020 }}

Coupang had its IPO on the New York Stock Exchange on 11 March 2021.{{cite news |last1=Toh |first1=Michelle |title=Coupang, the Amazon of South Korea, raises $4.6 billion in US IPO |url=https://edition.cnn.com/2021/03/11/investing/coupang-ipo-us-stock-korea-intl-hnk/index.html |access-date=17 March 2021 |work=CNN}}

On 4 June 2021, Coupang announced that it had started trial operations in Japan.{{cite news |last=Hosokawa |first=Kotaro |date=4 June 2021 |title=South Korea's Coupang launches trial operation in Japan |url=https://asia.nikkei.com/Business/Technology/South-Korea-s-Coupang-launches-trial-operation-in-Japan |access-date=2 December 2021 |website=Nikkei Asia}} However it pulled out of the country less than 2 years later due to low growth potential amid the dominance of Amazon and local player Rakuten.{{Cite web |title=South Korea's Coupang eyes luxury goods after earning first profit |url=https://asia.nikkei.com/Business/Retail/South-Korea-s-Coupang-eyes-luxury-goods-after-earning-first-profit |access-date=2024-04-07 |website=Nikkei Asia |language=en-GB}} On 8 July 2021, the company launched in Taiwan.{{Cite web|title=After entering Japan, Coupang continues its international expansion with Taiwan|url=https://techcrunch.com/2021/07/08/after-entering-japan-coupang-continues-its-international-expansion-with-taiwan/|access-date=2021-07-11|website=TechCrunch|date=8 July 2021 |language=en-US}}

On 18 December 2023, Coupang announced it would be acquiring online retailer Farfetch in a deal that would give Farfetch access to $500 million worth of capital. The deal comes as Farfetch faced potential administration, with previous talks with Swiss luxury group Richemont being terminated.{{Cite web |last=Faithfull |first=Mark |title=Farfetch $500m Lifeline As Coupang Swoops To Buy Online Retailer |url=https://www.forbes.com/sites/markfaithfull/2023/12/18/farfetch-500m-lifeline-as-coupang-swoops-to-buy-online-retailer/ |access-date=2023-12-18 |website=Forbes |language=en}}

The company announced in 2020 that its annual revenue in 2019 increased by 64.2 percent over the previous year, and totaled 7.15 trillion won ($5.9 billion).{{Cite web|title=Coupang narrows operating loss by 36% in 2019 on 64% jump in sales|url=https://pulsenews.co.kr/view.php?year=2020&no=391987|access-date=2021-04-22|website=Pulse News}} Its operating loss in 2019 dropped from 1.13 trillion won to 720.5 billion won, declining 36 percent. The gains were attributed to expanded fast delivery service across the nation, including the overnight Rocket Delivery; sales of home appliances and fresh food; and a steady increase in customers. The company had created 2,500 jobs in 2014 and 30,000 in 2019; labor costs increased correspondingly from 100 billion won in 2014 to 1.4 trillion won in 2019. In 2020, the COVID pandemic accelerated the company's sales.

According to SoftBank, Coupang's estimated value is $9 billion, and it has earned $3.4 billion venture funding to date.{{Cite web |last=Russell |first=Jon |date=2018-11-20 |title=Korean e-commerce firm Coupang raises $2 billion from SoftBank's Vision Fund |url=https://techcrunch.com/2018/11/20/coupang-raises-2-billion-from-softbanks-vision-fund/ |access-date=2024-10-23 |website=TechCrunch |language=en-US}} SoftBank funded the company with $2 billion in 2018 and $1 billion in 2015.

Following Coupang's IPO in March 2021, SoftBank owns one-third of the company, Greenoaks Capital has a 16.6% stake, Maverick Holdings 6.4%, and Rose Park Advisors 5.1%. BlackRock holds a 2.1% stake and CEO Bom Suk Kim owns approximately 10.2%.{{Cite web|last=Savitz|first=Eric J.|title=Korea's Coupang Opens for Trading at $63.50. It's Now Worth $114 Billion.|url=https://www.barrons.com/articles/coupang-ipo-prices-at-35-the-korean-e-commerce-giant-is-worth-more-than-60-billion-51615427715|access-date=2021-04-22|website=Barron's}}

Its sales increased 74% in the first quarter of 2021 with $4.26 billion recorded, compared to the first quarter of 2020. Its year-over-year net loss increased 180% to $295 million during that same period.{{Cite web|date=2021-05-14|script-title=ko:여전히 불안한 쿠팡|url=https://www.mk.co.kr/news/business/view/2021/05/468049/|access-date=2021-05-16|website=Maeil Economy|language=ko}}

Coupang is known for its fast delivery system.{{Cite web |last=Waters |first=Michael |date=2021-02-17 |title=What to know about Coupang, the South Korean Amazon that is about to go public |url=https://www.modernretail.co/retailers/what-to-know-about-coupang-the-south-korean-amazon-that-is-about-to-go-public/ |access-date=2024-11-14 |website=Modern Retail |language=en}} Rocket Delivery is a signature service whereby items ordered before midnight will be delivered overnight by Coupang's own delivery personnel.{{Cite web|title=How to use Coupang|url=https://forinus.com/how-to-use-coupang/|access-date=2021-04-24|website=Forinus|language=ko|archive-date=24 April 2021|archive-url=https://web.archive.org/web/20210424100412/https://forinus.com/how-to-use-coupang/|url-status=dead}} In July 2020, Coupang's Rocket Delivery staff was renamed from Coupangman to Coupangfriend ({{Korean|hangul=쿠팡친구|labels=no}}), since the number of female delivery workers has increased, and to imply friendly service.{{Cite web|last=Park|first=Ah-ram|date=2020-07-28|script-title=ko:쿠팡, 배송직원 명칭 '쿠팡맨→쿠팡친구'로 변경|url=https://www.asiatoday.co.kr/view.php?key=20200728001842235|url-status=live|access-date=2021-05-04|website=Asia Today|language=ko|archive-url=https://web.archive.org/web/20210504122127/https://www.asiatoday.co.kr/view.php?key=20200728001842235 |archive-date=4 May 2021 }}

Rocket Delivery service is free for the Coupang Rocket membership subscribers, for whom delivery is free for all Rocket Delivery tagged products.{{Cite web|date=2021-04-02|title=Coupang is opening Rocket Delivery Benefit for Free for All.|url=https://pickool.net/coupang-is-opening-rocket-delivery-benefit-for-free-for-all/|access-date=2021-04-24|language=en-US|archive-date=24 April 2021|archive-url=https://web.archive.org/web/20210424100411/https://pickool.net/coupang-is-opening-rocket-delivery-benefit-for-free-for-all/|url-status=dead}} Rocket Delivery is offered to non-subscribers if they purchase more than KRW4,990. It is estimated that 32% of Coupang users are subscribed. 99.3% of Coupang Rocket Delivery orders are delivered within one day.{{Cite web|last=Smith|first=Craig|date=2019-09-08|title=Interesting Coupang Statistics and Facts {{!}} By the Numbers|url=https://expandedramblings.com/index.php/coupang-statistics-facts/|access-date=2021-04-24|website=DMR|language=en-US}}

Rocket Delivery service is possible via 200 warehouses that are approximately 20 million sq. ft across the country.{{Cite web|last=Palmer|first=Annie|date=2020-06-16|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=2021-04-24|website=CNBC|language=en}} Coupang's logistic centers store approximately 5.3 million types of products and they are stored by an efficient storage system called Random Stow Algorithm.{{Cite web|date=2019-06-28|title=Coupang leads delivery service in South Korea|url=https://retailinasia.com/in-trends/news/manufacturing__logistics/coupang-leads-delivery-service-in-south-korea/|access-date=2021-04-24|website=Retail in Asia|language=en-US}} About 1.7 million Rocket Delivery products are sent out from the logistic centers on a daily basis.

File:Coupang Rocket.png

Rocket Wow, a paid subscription service, similar to Amazon Prime, costs users KRW 2,900 per month. On the 30th of Dec 2021, Coupang adjusted the membership fee to KRW 4,990 per month. The increased subscription service has applied to new subscribers.{{Cite web|date=2021-12-29|script-title=ko:와우 멤버십 구독료 4,990원…3년 만에 인상한 쿠팡|url=https://www.sedaily.com/NewsView/22VHD0F8TF/GC1304|access-date=2022-01-17|website=The Seoul Economic Daily|language=ko}}

The features of Rocket Wow are:{{Cite web|script-title=ko:쿠팡-로켓와우-월회비와-혜택사용후기|url=https://lifelog-story.tistory.com/entry/%EC%BF%A0%ED%8C%A1-%EB%A1%9C%EC%BC%93%EC%99%80%EC%9A%B0-%EC%9B%94%ED%9A%8C%EB%B9%84%EC%99%80-%ED%98%9C%ED%83%9D%EC%82%AC%EC%9A%A9%ED%9B%84%EA%B8%B0|url-status=live|archive-url=https://web.archive.org/web/20210425092653/https://lifelog-story.tistory.com/entry/%EC%BF%A0%ED%8C%A1-%EB%A1%9C%EC%BC%93%EC%99%80%EC%9A%B0-%EC%9B%94%ED%9A%8C%EB%B9%84%EC%99%80-%ED%98%9C%ED%83%9D%EC%82%AC%EC%9A%A9%ED%9B%84%EA%B8%B0 |archive-date=25 April 2021 }}

• Free delivery for entire Rocket Delivery tagged products
• Free return within 30 days
• Discounts on Rocket Wow tagged products
• One-day delivery
• Receiving Rocket Fresh products in the morning
• Use of Coupang Play

File:Coupang re-usable grocery delivery bag - 2021.jpg

Rocket Fresh is a fresh-food delivery service. Similar to Rocket Delivery, Rocket Fresh delivers fresh foods overnight. Users can receive the food by 7am if they order before midnight.{{Cite web|last=Yeo|first=Jun-suk|date=2019-03-27|title=Coupang's new growth engine: early-morning deliveries|url=http://www.koreaherald.com/view.php?ud=20190327000681|access-date=2021-04-25|website=The Korea Herald|language=en}} The service covers up to 8,500 kinds of foods.{{Cite web|date=2020-05-01|title=Coupang launches same-day delivery service for fresh food|url=https://www.koreatimes.co.kr/www/tech/2021/04/694_288830.html|access-date=2021-04-25|website=The Korea Times|last=Nam|first=Hyun-woo}}

When Rocket Wow subscribers are ordering Rocket Fresh, they can choose the delivery option of Rocket Fresh Eco, which is an option to deliver the foods inside a reusable fresh eco-bag instead of a paper box. The bag preserves the foods in a fresh condition, and is re-collected in the customer's next delivery.{{Cite web|script-title=ko:새벽배송에 보랭백 선보인 쿠팡, 반납하려면 무조건 재주문?|date=6 May 2020 |url=http://www.bizhankook.com/bk/article/19910|url-status=live|archive-url=https://web.archive.org/web/20200507225221/http://www.bizhankook.com:80/bk/article/19910 |archive-date=7 May 2020 }}

Users can purchase foreign goods through Coupang. Rocket Direct Purchasing allows foreign goods to be delivered within 3 days.

Coupang Eats is a food-delivery service like Uber Eats. Coupang users can order food from restaurants, with delivery by Coupang{{Cite web|title=Korea's leading e-retailer Coupang launches food delivery service|url=https://pulsenews.co.kr/view.php?year=2019&no=387034|access-date=2021-04-25|website=Pulse News|language=ko}} which can be tracked in real time. According to the "Delivery Service Trend Report 2021" released by market research company Open Survey, delivery-service app usage was topped by Baemin (88.6%), Yogiyo (68.2%), and Coupang Eats (34.7%). Compared to the previous year, Baemin rose 8.9 percent, Yogiyo fell 0.1 percent and Coupang Eats rose 28.6 percent.{{Cite web|last=Choi|first=Tae-bum|date=2021-05-04|script-title=ko:배달앱 만족도 1위는 '배민' 아닌 '쿠팡이츠'…비결은 빠른배달|url=https://news.mt.co.kr/mtview.php?no=2021050416434041529|access-date=2021-05-16|website=Money Today|language=ko}} Coupang Eats' growth year-on-year was also noticeable in the recognition survey of each app. Baemin increased 2.4 percentage points from 93.4 percent last year to 95.8 percent this year, Yogiyo remained 90 percent, and Coupang Eats jumped 49.1 percentage points from 23.3 percent to 72.4 percent. Baedaltong fell from 62.7 percent to 55.5 percent. Coupang Eats topped the list with 74 percent for satisfaction with delivery apps.

Coupang Flex is an outsourcing service that provides temporary employment to anyone over 18 years old.{{Cite web|title=Coupang launches new service 'Coupang Flex'|url=http://www.theinvestor.co.kr/view.php?ud=20180823000666|access-date=2021-04-25|website=The Investor|language=en}} People can choose the date they wish to work and their main work is delivery. Those who have cars can pick up the packages from Coupang's logistic centers and deliver by themselves. Those who does not have cars assist the Coupang man. Coupang flex users are paid KRW 800 per package during the day and KRW1200 per package during the night.{{Cite web|script-title=ko:쿠팡플렉스 후기|date=6 January 2021 |url=https://oliviabbase.tistory.com/682|url-status=live|archive-url=https://web.archive.org/web/20210425151016/https://oliviabbase.tistory.com/682 |archive-date=25 April 2021 }}{{Unreliable source?|reason=See reliable sources list on WP:KO/RS|date=April 2025}} On average, they tend to deliver 50 to 60 packages per day.

{{Main|Coupang Play}}

Coupang Play is a South Korean subscription-based video streaming service launched by Coupang in December 2020.{{cite web |url=http://yna.kr/AEN20201224005500320 |title=E-commerce giant Coupang launches video streaming service |date=24 December 2020 |access-date=21 April 2021 |work=Yonhap News Agency}}

Coupang Pay is a digital payments service that enables customers to make easy payments. In mid 2020, the company spun off Coupang Pay as a separate fintech subsidiary.{{cite news|url=http://www.koreaherald.com/view.php?ud=20200401000484 |title=Coupang spins off fintech business |work=The Korea Herald |date=1 April 2020 |access-date=25 October 2022}} By the end of 2020, Coupang Pay was the second most widely used pay system in Korea, with settlement turnover of KRW 25 trillion.{{cite news|url=https://pulsenews.co.kr/view.php?year=2021&no=358016 |title=Naver, Coupang, Kakao with command over digital pay loom large over fintech |work=Pulse News |first1=Sae-ha |last1=Lee |first2=Eun-joo |last2=Lee |date=14 April 2021 |accessdate=25 October 2022}}

Farfetch is a marketplace for the luxury fashion industry. The Farfetch connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world's brands, boutiques, and department stores.{{Cite web |last=Fresen |first=Natalie |date=2023-06-29 |title=FARFETCH report says luxury shoppers now more conscious {{!}} Retail Bulletin |url=https://www.theretailbulletin.com/fashion/farfetch-report-says-luxury-shoppers-now-more-conscious-29-06-2023/ |access-date=2024-10-25 |website=Retail Bulletin {{!}} Daily UK Retail News |language=en}} Farfetch was acquired by Coupang in January 2024.{{Cite web |last=Warmoth |first=Brian |date=2024-02-02 |title=Coupang's $500 million Farfetch acquisition is complete, despite investor pushback |url=https://www.digitalcommerce360.com/2024/02/02/coupang-500-million-farfetch-acquisition-complete-despite-investor-pushback/ |access-date=2024-10-25 |website=Digital Commerce 360 |language=en-US}}

In October 2022, Coupang launched in Taiwan introducing its overnight shipping Rocket Delivery and Rocket Overseas direct overseas purchase.{{Cite web |date=2023-04-28 |title=S Korean e-retailer Coupang launches service in Taiwan - Taipei Times |url=https://www.taipeitimes.com/News/biz/archives/2023/04/28/2003798722 |access-date=2024-10-25 |website=www.taipeitimes.com}} Through Rocket Delivery, customers in Taiwan can order daily necessities and groceries for delivery the following day. If the ordered products come to NT$490 or more, they are delivered free of charge. In addition to the Rocket Delivery service within Taiwan, Coupang has also launched a Rocket Overseas service, allowing Taiwanese consumers to directly purchase goods from the United States and Korea, with free delivery of total purchase of NT$690 or more.{{Cite web |title=Coupang launches ultra-fast Rocket Delivery service in Taiwan |url=https://www.kedglobal.com/e-commerce/newsView/ked202210260019 |access-date=2024-10-25 |website=The Korea Economic Daily |language=en}}

Coupang became the most downloaded app in the second quarter of 2023 in Taiwan.{{Cite web |last=Park |first=Kate |date=2023-08-09 |title=Coupang to ramp up investment in Taiwan after four quarters of profits |url=https://techcrunch.com/2023/08/09/coupang-to-ramp-up-investment-in-taiwan-after-four-quarters-of-profits/ |access-date=2024-10-25 |website=TechCrunch |language=en-US}} In November 2023, Coupang launched its second logistics center with the third logistics center expected to be in operation in 2024.{{Cite web |date=2024-04-26 |title=E-commerce company Coupang to expand operations in Taiwan {{!}} Taiwan News {{!}} Apr. 26, 2024 15:50 |url=https://www.taiwannews.com.tw/news/5674256 |access-date=2024-10-25 |website=taiwannews.com.tw |language=en}}

Coupang has been involved in complaints by activists and families of workers who allegedly died from overwork. In April 2021 Kwon Young-gook, a lawyer and the co-chairman at the Committee for Coupang Workers' Human Rights and Health, said "Seven Coupang employees and two subcontractors have died of cardiovascular disorders, such as heart attack, for the past year. ... Out of the nine deaths, five are connected to overnight work as they passed away during or after night duty."{{cite web|url=http://www.china.org.cn/world/Off_the_Wire/2021-04/23/content_77433508.htm|title=Feature: S.Korea's Coupang under criticism for deaths of overworked couriers, warehouse workers|access-date=2021-05-11}}{{cite web|url=https://www.macaubusiness.com/s-koreas-coupang-under-criticism-for-deaths-of-overworked-couriers-warehouse-workers/|title=S.Korea's Coupang under criticism for deaths of overworked couriers, warehouse workers|date=23 April 2021 |access-date=2021-05-11}} According to statistics published in the Korea Economic Daily, Coupang had recorded no work-accident deaths since its launch in 2011, as of the end of 2020.

In April 2021, the company introduced Coupang Care, a system that allows employees to take paid breaks and receive health care coaching.{{cite news |last1=Park |first1=Dong-hwi |script-title=ko:화장실도 못 화장실도 못 가게 한다고?…누가 쿠팡에 돌을 던지나 |url=https://www.hankyung.com/economy/article/202108178465i |access-date=10 November 2021 |work=Korea Economic Daily |date=19 August 2021 |language=Korean}}

There is a debate over Coupang's Item Winner system, which selects the cheapest product among the same products as the sole seller. There is criticism that sellers offering items for as low as one won can monopolize the market. According to Coupang's terms and conditions, this right is delegated to Coupang as soon as the product's image and trademark are posted. In the process, problems can arise because sellers can use other sellers' images, via Coupang's copyright-transfer agreements. In May 2021, the situation was reported to be under review by the Fair Trade Commission.{{cite news|url=https://www.etnews.com/20210504000140|title=Coupang Itemwinner "Winner, consumer deception?" ... Fair Trade Commission reviews.}}

{{Reflist}}

{{Commons category|Coupang}}

• {{Official website|https://www.aboutcoupang.com}}

{{Finance links

| name = Coupang, Inc.

| google = CPNG:NYSE

| yahoo = CPNG

| bloomberg = CPNG:US

| reuters = CPNG.N

| sec_cik = 1834584

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