Course of the Force
{{Infobox athletics race
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| date = July 7–11, 2012
| location = Santa Monica - San Diego, California
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| sponsor =
| beneficiary = Make-A-Wish Foundation
| est = 2012
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| homepage = {{URL|courseoftheforce.starwars.com}}
}}
Course of the Force, founded in 2012, is a partnership between Lucasfilm, Nerdist Industries, Machinima and Octagon. The partnership's primary event is an Olympic-style lightsaber relay along the California coast.
History
The partnership and event are the brainchild of Peter Levin and Chris Hardwick, the operating heads of Nerdist Industries.{{Cite web |title=The Tonight Show Starring Jimmy Fallon - NBC.com |url=https://www.nbc.com/the-tonight-show |access-date=2023-04-26 |website=NBC |language=en-US}} The relay, held July 7–11, 2012 (the days leading up to San Diego Comic-Con), is a charity event to benefit the Make-A-Wish Foundation. Nerdist Industries founder Chris Hardwick will host the event, with broadcasts on the Nerdist YouTube channel. Machinima has announced it will produce Course of the Force content for its network as well.{{Cite web |date=2012-02-09 |title=Lucasfilm teams with social media startups to create giant charity run |url=https://venturebeat.com/business/lucasfilm-teams-with-three-social-media-startups-to-create-giant-charity-run-with-a-web-viewership/ |access-date=2023-04-26 |website=VentureBeat |language=en-US}}
Participation
Running spots are available to the general public. The cost to sign up is $500.{{Cite web |last=Kung |first=Michelle |title=May the Force Run With You: Lightsaber Relay Race Planned |url=https://www.wsj.com/articles/BL-SEB-68903 |access-date=2023-04-26 |website=WSJ |language=en-US}} A limited edition Star Wars Ultimate FX lightsaber has been announced for the participants. Participants will travel from Santa Monica to San Diego in quarter-mile increments, handing off a lightsaber to the next runner.{{Cite web |last=Graser |first=Marc |date=2012-02-09 |title=Partners on charity ‘Course’ to Comic-Con |url=https://variety.com/2012/film/markets-festivals/partners-on-charity-course-to-comic-con-1118049943/ |access-date=2023-04-26 |website=Variety |language=en-US}}
Charity
100% of registration proceeds from Course of the Force benefit the Make-A-Wish Foundation chapters of Greater Los Angeles, Orange County and Inland Empire, and San Diego.{{Cite web |url=http://courseoftheforce.com/charity/ |title=Charity | Course of the Force |access-date=2012-02-29 |archive-url=https://web.archive.org/web/20120213122138/http://courseoftheforce.com/charity/ |archive-date=2012-02-13 |url-status=dead }}
References
{{reflist}}
External links
{{commons category}}
- {{official|http://courseoftheforce.starwars.com/}}
- [http://www.nerdist.com/ Nerdist.com]
- [http://www.machinima.com/ Machinima.com]
- [http://www.lucasfilm.com/ Lucasfilm.com]
- [https://www.youtube.com/nerdist Nerdist Channel]
- [http://www.dailynews.com/general-news/20130712/star-wars-fans-run-course-of-the-force-for-make-a-wish-before-comic-con DailyNews.com]
- [http://sdnews.com/view/full_story/19192395/article-Star-Wars-fans-channel--The-Force--for-a-good-cause?instance=update1 SDNews.com] {{Webarchive|url=https://web.archive.org/web/20130921064239/http://sdnews.com/view/full_story/19192395/article-Star-Wars-fans-channel--The-Force--for-a-good-cause?instance=update1 |date=2013-09-21 }}
- {{usurped|1=[https://archive.today/20130920192455/http://www.huntingtonbeachnewspress.com/archives/ai1ec_event/huntington-beach-star-wars-force/ Huntington Beach News Press]}}
- [http://photos.dailynews.com/2013/07/photos-course-of-the-force-light-sabers-its-way-to-the-santa-monica-pier/ DailyNews.com]
- [http://fox5sandiego.com/2013/07/31/course-of-the-force-comic-con/#axzz2fPbh1vgs Fox 5 San Diego]