Craft soda

{{Short description|Soft drink that is produced in small quantities from natural ingredients}}

{{Expand Dutch|Craft soda|date=June 2022}}

File:Drink Hand crafted cream soda (18705306063).jpg]]

Craft soda is a soft drink that is produced in small quantities from natural ingredients.{{cite web | last=Meyer | first=Zlati | title=Craft soda makers add fizz to flat soft drink sales | website=USA TODAY | date=May 28, 2017 | url=https://eu.usatoday.com/story/money/business/2017/05/28/craft-soda-makers-adds-fizz-flat-soft-drink-sales/102060506/ | access-date=June 18, 2022}} Craft soda is in most cases made with sweeteners other than sucrose (sugar) or high-fructose corn syrup and contains sparing amounts of preservatives.{{cite news | title=The newest, hippest drink pouring into a glass near you: Craft soda | newspaper=Washington Post | date=September 1, 2015 | url=https://www.washingtonpost.com/lifestyle/food/the-newest-hippest-drink-pouring-into-a-glass-near-you-craft-soda/2015/08/31/d1c649be-3d36-11e5-8e98-115a3cf7d7ae_story.html | access-date=June 18, 2022}} Craft soda is often innovative in terms of raw materials and flavors.

Some of the literature adds that craft soda producers need to be authentic and small, or even local market only, and independent of major soft drink companies. Still, those big companies are trying to capitalize on the popularity of these types of drinks with craft soda-like products.{{cite web | title=Gaan we na speciaalbier nu ook aan de ambachtelijke frisdrank? | website=Business Insider Nederland | date=October 15, 2014 | url=https://www.businessinsider.nl/gaan-we-na-speciaalbier-nu-ook-aan-de-ambachtelijke-frisdrank-505158/ | language=nl | access-date=June 18, 2022}}

Craft soda is a certain trend in the U.S., with a market share of 1% in 2015,{{cite web | last=Goodwin | first=Juliana | title=A hit lemonade recipe sparks a growing craft soda company | website=News-Leader | date=March 19, 2016 | url=https://eu.news-leader.com/story/news/local/ozarks/2016/03/19/hit-lemonade-recipe-sparks-growing-craft-soda-company/81967256/ | access-date=June 18, 2022}} but in 2018 it also became noticeable in the Netherlands and Belgium. An American market researcher estimated the world market value for craft soda in 2016 at USD 537.9 million and expected sales in this segment to increase sharply.{{cite web | title=Craft Soda Market Size, Share & Trends Analysis Report By Product Type (Natural, Organic), By Target Consumer (Teenagers, Young Adults, Middle-Aged Adults), By Distribution Channel, And Segment Forecasts, 2018 - 2025 | publisher=Grand View Research | url=https://www.grandviewresearch.com/industry-analysis/craft-soda-market | access-date=June 18, 2022}}

Small quantities

Craft soda is typically associated with small quantities that are sometimes only sold locally. The German Fritz-kola started out in Hamburg in this manner, but is now sold throughout Germany and shipped to many nations throughout Europe.{{cite web | last=Mihala | first=Lorelei | title=The two students who took on Coke and Pepsi | publisher=BBC News | date=August 16, 2020 | url=https://www.bbc.com/news/business-53593138 | access-date=June 18, 2022}}

There are a wide variety of small brands in the US, often sold locally or within one state. Occasionally such a brand reaches a larger market, such as Ozark Mountain. Whether such expansion occurs is highly dependent on whether or not a local brand is picked up by larger distributors, such as retail chains.

Notable producers

For much of its history, Ale-8-One in Winchester, Kentucky, established in 1926,{{cite book | last=Kleber | first=J.E. | title=The Kentucky Encyclopedia | publisher=University Press of Kentucky | year=2014 | isbn=978-0-8131-5901-0 | url=https://books.google.com/books?id=CcceBgAAQBAJ&pg=PA11 | access-date=June 18, 2022 | page=11}} was only available in central and eastern portions of Kentucky. In April 2001, the Ale-8-One Bottling Company expanded its distribution to areas of southern Ohio,{{cite book | last=Pirnia | first=G. | title=The Beer Cheese Book | publisher=University Press of Kentucky | year=2017 | isbn=978-0-8131-7467-9 | url=https://books.google.com/books?id=Q6szDwAAQBAJ&pg=PA85 | access-date=June 18, 2022 | page=85}} and southern Indiana, through an agreement with Coca-Cola Enterprises. Later, distribution to eastern Tennessee and far western Virginia was added. It is also available in some parts of West Virginia.

Brooklyn Soda Works is a small-scale artisanal craft soda company based in Brooklyn, New York{{cite book | last=Donovan | first=T. | title=Fizz: How Soda Shook Up the World | publisher=Chicago Review Press | year=2013 | isbn=978-1-61374-725-4 | url=https://books.google.com/books?id=BTIFAQAAQBAJ&pg=PA229 | access-date=June 18, 2022 | page=229}} that operates out of a commercial kitchen in Bedford-Stuyvesant section of Brooklyn.

Fordham & Dominion Brewing Company is a brewery in Dover, Delaware that produces a line of craft sodas in addition to its beer production.{{cite book | last1=Russo | first1=T. | last2=Lutz | first2=J. | title=Delaware Beer: The Story of Brewing in the First State | publisher=Arcadia Publishing Incorporated | series=American Palate | year=2016 | isbn=978-1-62585-687-6 | url=https://books.google.com/books?id=Zi0LDAAAQBAJ&pg=PT65 | access-date=June 18, 2022 | page=65}}

Sprecher Brewery is a brewery in Glendale, Wisconsin that produces its own line of beers, craft sodas and flavored malt beverages.{{cite web | last=Rovito | first=Rich | title=Sprecher Eyes National Growth With Purchase of Craft Soda Brands | website=Milwaukee Magazine | date=October 27, 2021 | url=https://www.milwaukeemag.com/sprecher-eyes-national-growth-with-purchase-of-craft-sodas-brands/ | access-date=June 18, 2022}} In October 2021, the company acquired the Chicago-based WBC and Green River craft soda brands.

See also

References

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Further reading

  • {{cite journal | last1=Zare | first1=Samane | last2=Asgari | first2=Mahdi | last3=Woods | first3=Timothy | last4=Zheng | first4=Yuqing | title=Consumer proximity and brand loyalty in craft soda marketing: A case study of Ale‐8‐One | url=https://onlinelibrary.wiley.com/doi/abs/10.1002/agr.21661 | journal=Agribusiness | publisher=Wiley | volume=36 | issue=4 | date=August 6, 2020 | issn=0742-4477 | doi=10.1002/agr.21661 | pages=522–541| s2cid=225427493 | url-access=subscription }}

{{Soft drink|state=collapsed}}

Category:Soft drinks