Cramer-Krasselt
{{Infobox company
| name = Cramer-Krasselt
| logo = Cramer-Krasselt logo.png
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| foundation = 1898
| founder = Fred Cramer
William Krasselt
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| location_city = Chicago
| location_country = United States
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| industry = Marketing communications
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| homepage = {{URL|c-k.com}}
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Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent advertising agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer, Porsche, Tropicana and Careerbuilder.com.{{Cite web|url=http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299|title = Portrait: Cramer-Krasselt| date=10 January 2013 }}
Formation and overview
The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2022. Other offices include New York and Milwaukee. The New York Office closed in 2019. {{Citation
|author=Jeff Engel |publication-date=October 29, 2012 |title=Hurricane Sandy puts Wisconsin generator makers into overdrive |periodical=Milwaukee Business Journal |at=bizjournals.com |url=http://www.bizjournals.com/milwaukee/news/2012/10/29/hurrican-sandy-puts-wisconsin.html |accessdate=October 30, 2012 }}
Clients include Cat's Pride, Corona Extra, Cintas, Pacifico Beer, Porsche, Tropicana, and others. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.{{Cite web|url=http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621|title=Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More}} In 2024 Cedar Fair and Six Flags merged ending the partnership.
In 2018, the agency was named the second most effective independent agency in North America by the Effie organization.{{cite web |date=May 31, 2018 |url=https://effie.org/press_room/257/detail |title=It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards |website=Effie}}
References
{{reflist|30em}}
External links
- {{Official website|http://www.c-k.com}}
Category:Advertising agencies of the United States