Create Music Group

Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss, COO Alexandre Williams, CBO Wayne Hampton.{{Cite magazine|url=https://www.billboard.com/articles/business/8357947/create-music-group-youtube-revenue-recovery-artists-labels|title=How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels|magazine=Billboard|access-date=April 26, 2019}} Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. {{As of|January 2019}}, Create Music Group monetizes approximately 9 billion streams a month.{{Cite web|url=https://www.forbes.com/sites/danafeldman/2018/11/28/how-create-music-group-found-60m-in-unclaimed-revenue-for-artists-and-labels-in-three-years/|title=How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years|last=Feldman|first=Dana|website=Forbes|language=en|access-date=April 1, 2019}}

In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.{{Cite web |last=Rich |first=DJ Lazy |date=2016-06-22 |title=Label Engine's next chapter: Joining forces with CreateTV |url=https://label-engine.com/news/label-engine-createtv/ |access-date=2024-03-21 |website=Label Engine News |language=en-US}}{{Cite web|url=https://www.musicbusinessworldwide.com/create-music-group-launches-publishing-division-signs-tekashi6ix9ine/|title=Create Music Group launches publishing division, signs Tekashi 6ix9ine|date=September 11, 2018|website=Music Business Worldwide|language=en-US|access-date=April 1, 2019}} The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.{{Cite web|url=https://www.musicbusinessworldwide.com/create-music-group-now-shows-daily-youtube-spotify-and-apple-music-revenues-to-its-artists/|title=Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists|date=January 28, 2019|website=Music Business Worldwide|language=en-US|access-date=April 1, 2019}} The company also acquired Flighthouse, a digital media brand.

In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.{{Cite magazine|url=https://www.billboard.com/articles/business/8474583/create-music-group-publishing-division-6ix9ine-c4|title=Create Music Group Launches Publishing Division With 6ix9ine Signing|magazine=Billboard|access-date=April 1, 2019}}

In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.{{Cite web |last=Blakely |first=Lindsay |date=Feb 19, 2020 |title=INC. 5000 Series: California, How Create Music Group Became Inc.'s No. 1 California Company: Proof You Can Profit From YouTube |url=https://www.inc.com/lindsay-blakely/create-music-group-inc5000-series-california-2020.html |website=Inc 5000 California}}{{Cite web |last=Dixon |first=Beatrice |date=February 19, 2020 |title=Inc 5000 |url=https://www.inc.com/profile/create-music-group |website=Inc.}}

Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.{{Cite web|url=https://www.complex.com/music/2018/11/6ix9ine-dummy-boy-stream|title=6ix9ine's 'DUMMY BOY' Album Officially Released|last=Cohen|first=Trace William|date=November 27, 2018|website=Complex}} They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".{{cite magazine|last=Trust|first=Gary|date=June 22, 2020|title=6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3|url=https://www.billboard.com/articles/business/chart-beat/9406723/guess-guess|accessdate=June 22, 2020|magazine=Billboard}}

On March 4, 2025, Create Music Group acquired the discography of Canadian producer and DJ Deadmau5 and the catalogue of his record label, Mau5trap.{{cite web|url=https://edmidentity.com/2025/03/04/create-music-group-deadmau5-mau5trap/|first=Grant|last=Gilmore|title=Create Music Group Acquires deadmau5 and mau5trap Catalogs|date=March 4, 2025|access-date=March 4, 2025|work=EDM Identity}}

Create Music Group acquired Canadian electronic music label Monstercat on May 6th, 2025.{{cite web|url=https://edmidentity.com/2025/05/06/create-music-group-monstercat-acquisition/|first=Grant|last=Gilmore|title=Create Music Group Acquires Canadian Label Monstercat|date=May 6, 2025|access-date=May 6, 2025|work=EDM Identity}}

{{reflist}}

• [https://createmusicgroup.com/ Create Music Group website]

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Category:2015 establishments in California

Category:American independent record labels

Category:Record labels established in 2015

Category:Entertainment companies established in 2015

Category:Mass media companies established in 2015

Category:American companies established in 2015

Category:Internet properties established in 2015