Create Music Group
{{Short description|American music distribution and publishing company}}
{{Use mdy dates|date=April 2024}}
{{Infobox company
| name = Create Music Group, Inc.
| former_name = CreateTV
| genre = Various
| foundation = {{Start date|2015}}
| founder = {{hlist|Jonathan Strauss|Alexandre Williams}}
| logo = File:Create Music Group Logo.png
| location = Los Angeles, California, U.S.
| num_locations =
| area_served = Worldwide
| products = {{Plainlist|
- Label Engine
- Client Portal
- Flighthouse Media
- Yoon Digital
}}
| services = {{Plainlist|
- Music publishing
- Digital distribution
- Content creation
- Music promotion
- Data and analytics
}}
| homepage = {{URL|http://createmusicgroup.com/}}
}}
Create Music Group, formerly known as CreateTV, is an independent American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.
History
Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss, COO Alexandre Williams, CBO Wayne Hampton.{{Cite magazine|url=https://www.billboard.com/articles/business/8357947/create-music-group-youtube-revenue-recovery-artists-labels|title=How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels|magazine=Billboard|access-date=April 26, 2019}} Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. {{As of|January 2019}}, Create Music Group monetizes approximately 9 billion streams a month.{{Cite web|url=https://www.forbes.com/sites/danafeldman/2018/11/28/how-create-music-group-found-60m-in-unclaimed-revenue-for-artists-and-labels-in-three-years/|title=How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years|last=Feldman|first=Dana|website=Forbes|language=en|access-date=April 1, 2019}}
In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.{{Cite web |last=Rich |first=DJ Lazy |date=2016-06-22 |title=Label Engine's next chapter: Joining forces with CreateTV |url=https://label-engine.com/news/label-engine-createtv/ |access-date=2024-03-21 |website=Label Engine News |language=en-US}}{{Cite web|url=https://www.musicbusinessworldwide.com/create-music-group-launches-publishing-division-signs-tekashi6ix9ine/|title=Create Music Group launches publishing division, signs Tekashi 6ix9ine|date=September 11, 2018|website=Music Business Worldwide|language=en-US|access-date=April 1, 2019}} The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine.{{Cite web|url=https://www.musicbusinessworldwide.com/create-music-group-now-shows-daily-youtube-spotify-and-apple-music-revenues-to-its-artists/|title=Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists|date=January 28, 2019|website=Music Business Worldwide|language=en-US|access-date=April 1, 2019}} The company also acquired Flighthouse, a digital media brand.
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.{{Cite magazine|url=https://www.billboard.com/articles/business/8474583/create-music-group-publishing-division-6ix9ine-c4|title=Create Music Group Launches Publishing Division With 6ix9ine Signing|magazine=Billboard|access-date=April 1, 2019}}
In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.{{Cite web |last=Blakely |first=Lindsay |date=Feb 19, 2020 |title=INC. 5000 Series: California, How Create Music Group Became Inc.'s No. 1 California Company: Proof You Can Profit From YouTube |url=https://www.inc.com/lindsay-blakely/create-music-group-inc5000-series-california-2020.html |website=Inc 5000 California}}{{Cite web |last=Dixon |first=Beatrice |date=February 19, 2020 |title=Inc 5000 |url=https://www.inc.com/profile/create-music-group |website=Inc.}}
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked.{{Cite web|url=https://www.complex.com/music/2018/11/6ix9ine-dummy-boy-stream|title=6ix9ine's 'DUMMY BOY' Album Officially Released|last=Cohen|first=Trace William|date=November 27, 2018|website=Complex}} They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".{{cite magazine|last=Trust|first=Gary|date=June 22, 2020|title=6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3|url=https://www.billboard.com/articles/business/chart-beat/9406723/guess-guess|accessdate=June 22, 2020|magazine=Billboard}}
On March 4, 2025, Create Music Group acquired the discography of Canadian producer and DJ Deadmau5 and the catalogue of his record label, Mau5trap.{{cite web|url=https://edmidentity.com/2025/03/04/create-music-group-deadmau5-mau5trap/|first=Grant|last=Gilmore|title=Create Music Group Acquires deadmau5 and mau5trap Catalogs|date=March 4, 2025|access-date=March 4, 2025|work=EDM Identity}}
Create Music Group acquired Canadian electronic music label Monstercat on May 6th, 2025.{{cite web|url=https://edmidentity.com/2025/05/06/create-music-group-monstercat-acquisition/|first=Grant|last=Gilmore|title=Create Music Group Acquires Canadian Label Monstercat|date=May 6, 2025|access-date=May 6, 2025|work=EDM Identity}}
References
{{reflist}}
External links
- [https://createmusicgroup.com/ Create Music Group website]
{{Authority control}}
Category:2015 establishments in California
Category:American independent record labels
Category:Record labels established in 2015
Category:Entertainment companies established in 2015
Category:Mass media companies established in 2015