Creative Capital China
{{Short description|Shanghai design firm}}
{{Orphan|date=May 2019}}
{{Infobox company
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| industry = Designing
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| founded = 2010 in Shanghai, China
| founder = Louis Houdart
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| hq_location_city = Shanghai
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| key_people = Gianvito d’Onghia (managing partner)
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Creative Capital China is a Chinese design firm located in Shanghai.
History
The firm was founded in Shanghai, China by Louis Houdart in 2010.{{cite web|url=http://www.educationpost.com.hk/resources/mba/140331-mba-feature-learning-earning-serving|title=Learning, earning, serving|publisher=Education Post}} It also has offices in Shenzhen and New York.{{cite web|url=https://jingdaily.com/interview-creative-capital-founder-stresses-brands-china-need-find-right-people/|title=Interview: Creative Capital Founder Stresses Brands in China Need to 'Find the Right People'|date=7 April 2016|publisher=Jing Daily}}{{cite web|url=https://sanwen8.cn/p/7d13tan.html|title=都市新贵特辑｜在起点与终点间 从不停歇|publisher=San Wen Magazine|access-date=2017-03-16|archive-url=https://web.archive.org/web/20170316204057/https://sanwen8.cn/p/7d13tan.html|archive-date=2017-03-16|url-status=dead}} Houdart serves as the CEO,{{cite web|url=http://makeup-in.com/07-makeup-in-fr/03-seoul-fr/la-chine-nouvel-eldorado-du-maquillage/|title=MakeUp in ...™ - La Chine, nouvel eldorado du maquillage !|publisher=Makeup In}} Gianvito d’Onghia is the managing partner of the firm in Shenzhen.{{Cite web|url=http://www.eyeshenzhen.com/content/2016-12/19/content_14602651.htm|title=Italian man helps companies rebrand_EYESHENZHEN}}
==Work==
The company has worked with European lifestyle companies in China as well as pushing little-known Chinese brands in Western markets.{{cite web|url=http://adage.com/article/cmo-strategy/big-thing-chinese-brands-heard/307028/|title=The Next Big Thing? Huge Chinese Companies You've Never Heard Of|date=9 December 2016|publisher=Ad Age}} Creative Capital China is one of the only companies in China that focuses on widening awareness of Chinese companies in non-Chinese markets.{{cite web|url=http://radiolcf.gbtimes.com/china/comment-les-marques-chinoises-montent-en-puissance-creative-capital-shanghai-china-connect|title=Comment les marques chinoises montent en puissance - Creative Capital Shanghai à China Connect 2016|publisher=GBTimes|access-date=2018-08-15|archive-url=https://web.archive.org/web/20180815164509/http://radiolcf.gbtimes.com/china/comment-les-marques-chinoises-montent-en-puissance-creative-capital-shanghai-china-connect|archive-date=2018-08-15|url-status=dead}} They also help companies with rebranding during seasonal periods, such as Chinese New Year.{{cite web|url=http://www.thedrum.com/news/2017/01/27/design-and-chinese-new-year-how-brands-can-cut-through-when-tradition-dictates|title=Design and Chinese New Year: how brands can cut through when tradition dictates aesthetics|publisher=The Drum}} In addition to international outreach, Creative Capital also markets local Chinese companies within the domestic region in order for them to compete with foreign competition,{{cite web|url=http://adage.com/article/global-news/a-glimpse-apple-localizing-message-china/296940/|title=A Glimpse at How Apple Is Localizing Its Message in China|date=3 February 2015|publisher=Ad Age}} including promoting foreign festival like Valentine's Day in China.{{cite web|url=http://adage.com/article/global-news/a-time-growth-change-china-s-lingerie-market/298517/|title=In China, It's Va-Va-Voom Times for Lingerie Brands|date=12 May 2015|publisher=Ad Age}} Their work includes the production of campaigns and retail store design.{{cite web|url=http://www.condenastcenter.com.cn/en/content/interview-creative-capital-founder-louis-houdart|title=Interview with Creative Capital Founder Louis Houdart - Condé Nast Center of Fashion & Design - Premier Fashion Training Programs in Shanghai|publisher=Conde Nast}} Companies that Creative Capital have worked with include Saint James,{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/saint-james-upper-east-side-store-10309670/|title=Saint James Sets New Upper East Side Store|first=Laure|last=Guilbault|date=14 January 2016|publisher=Women's Wear Daily}} Lancôme, Dom Perignon, Baume & Mercier, Aimer, and GoodBaby.
=Design work=
Creative Capital has also created two eyewear brands in China, as well as retail store designs for children's goods. They are also design partners of the retail chains 16th North and Kitchen Spring.{{cite web|url=http://www.lepetitjournal.com/shanghai/communaute/124454-louis-houdart-entreprise-shanghai-chine|title=LOUIS HOUDART - Serial entrepreneur français en Chine|first=Raphaëlle|last=Choël|publisher=Le Petit Journal|access-date=2017-03-16|archive-url=https://web.archive.org/web/20170316205759/http://www.lepetitjournal.com/shanghai/communaute/124454-louis-houdart-entreprise-shanghai-chine|archive-date=2017-03-16|url-status=dead}}