Creative Control (film)

{{Infobox film

| name = Creative Control

| image = Creative Control poster.jpg

| alt =

| caption = Theatrical release poster

| director = Benjamin Dickinson

| producer = {{Plainlist|

| writer = {{Plainlist|

| starring = {{Plainlist|

| music = Dražen Bošnjak

| cinematography = Adam Newport-Berra

| editing = {{Plainlist|

  • Megan Brooks
  • Andrew Hasse}}

| studio = {{Plainlist|

  • Ghost Robot
  • Greencard Pictures
  • Mathematic}}

| distributor = {{Plainlist|

| released = {{Film date|2015|3|14|SXSW|2016|3|11|United States|2016|11|9|France}}

| runtime = 97 minutes

| country = United States

| language = English

| budget =

| gross = $63,014{{cite web|url=https://www.boxofficemojo.com/movies/?id=creativecontrol.htm|title=Creative Control|publisher=BoxOfficeMojo.com|access-date=June 2, 2016}}

}}

Creative Control is a 2015 American science fiction drama film, directed by Benjamin Dickinson from a screenplay written by Micah Bloomberg and Dickinson. It stars Dickinson, Nora Zehetner, Dan Gill, Alexia Rasmussen, Gavin McInnes and Reggie Watts.

Creative Control had its world premiere at South by Southwest on March 14, 2015.{{cite web|url=http://schedule.sxsw.com/2015/events/event_FS18029|title=Creative Control|publisher=South by Southwest|access-date=March 24, 2016}} The film was released on March 11, 2016, by Amazon Studios and Magnolia Pictures.{{cite web|url=https://www.indiewire.com/article/watch-experience-the-seductive-dark-side-of-virtual-reality-in-creative-control-trailer-20160202|title=Watch: Experience the Seductive Dark Side of Virtual Reality in 'Creative Control' Trailer|publisher=Indiewire.com|first=Mike|last=Lown|date=February 2, 2016|access-date=March 24, 2016}}

Plot

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In the near future, an ad executive uses a new reality technology to conduct an affair with his best friend's girlfriend.

Cast

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Post-production

A campaign was set up on Kickstarter.com to raise funds for the visual effects on the film, $32,000 was raised against a $30,000 goal.{{cite web|url=https://www.kickstarter.com/projects/133632484/creative-control/description|title=Creative Control|publisher=Kickstarter.com|access-date=March 24, 2016}}

Release

The film had its world premiere at South by Southwest on March 14, 2015.{{cite web|url=http://schedule.sxsw.com/2015/events/event_FS18029|title=Creative Control|publisher=South by Southwest|access-date=March 24, 2016}} In October 2015, Amazon Studios acquired distribution rights to the film, partnering with Magnolia Pictures for its theatrical release.{{cite web|url=https://variety.com/2015/film/festivals/amazon-creative-control-sxsw-1201610499/|title=Amazon Studios Acquires SXSW Film 'Creative Control'|work=Variety|first=Ramin|last=Seetoodeh|date=October 5, 2015|access-date=March 24, 2016}} The film was released in a limited release on March 11, 2016.{{cite web|url=http://www.firstshowing.net/2016/reggie-watts-in-trailer-for-augmented-reality-sci-fi-creative-control/|title=Reggie Watts in Trailer for Augmented Reality Sci-Fi 'Creative Control'|first=Alex|last=Billington|publisher=Firstshowing.net|date=February 2, 2016|access-date=March 24, 2016}} It was released on video on demand on April 12, 2016.{{cite web|url=https://deadline.com/2016/03/sally-field-hello-my-name-is-doris-christopher-plummer-remember-helen-mirren-eye-in-the-sky-1201718695/|title=Oscar-Winning Veterans Lead 'Hello, My Name Is Doris', 'Remember' & 'Eye In The Sky': Specialty Preview|website=Deadline Hollywood|first=Brian|last=Brooks|date=March 11, 2016|access-date=March 24, 2016}}

Reception

Creative Control received mixed reviews from film critics. It holds a 61% approval rating on review aggregator website Rotten Tomatoes, based on 56 reviews, with an average rating of 6.2/10.{{cite web|url=https://www.rottentomatoes.com/m/creative_control/|title=Creative Control (2016)|publisher=Rotten Tomatoes|access-date=March 9, 2023}} On Metacritic, the film holds a rating of 58 out of 100, based on 29 critics, indicating "mixed or average" reviews.{{cite web|url=https://www.metacritic.com/movie/creative-control|title=Creative Control|publisher=Metacritic|access-date=March 24, 2016}}

Ben Kengisberg of Variety gave the film a positive review writing: "But a contemplative tone, a zigzagging narrative, superb widescreen black-and-white cinematography and an infusion of dry humor make it feel genuinely fresh. Critical nurturing could help this moody, offbeat indie find its audience."{{cite web|url=https://variety.com/2015/film/reviews/sxsw-film-review-creative-control-1201452554/|title=SXSW Film Review: 'Creative Control'|work=Variety|first=Ben|last=Kengisberg|date=March 14, 2015|access-date=March 24, 2016}}

Eric Kohn of Indiewire.com gave the film an A and a positive review writing: "At times, 'Creative Control' feels just a touch overstylized for its own good, with a few too many slo-mo bits set to classical music to remind us of the refined environment at every turn. Even then, however, the overstatement plays into the movie's favor by elaborating on the illusion of perfection created by twenty-first century machines. Visually scrumptious and slickly told, 'Creative Control' illustrates the power of groundbreaking technology while also indicting its extremes."{{cite web|url=https://www.indiewire.com/article/sxsw-review-creative-control-is-a-fresh-and-exciting-sci-fi-cautionary-tale-20150314|title=SXSW Review: 'Creative Control' is a Fresh and Exciting Sci-Fi Cautionary Tale|publisher=Indiewire.com|first=Eric|last=Kohn|date=March 14, 2015|access-date=March 24, 2016}}

References

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