Cunningham Communication

Cunningham Communication, Inc. was a prominent public relations firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech,Fast Company. March 31, 1998. [http://www.fastcompany.com/34130/power-public-relations The Power of Public Relations]Kawasaki, Guy (1992). [https://books.google.com/books?id=lhs5nEwY4LIC&dq=%22Cunningham+Communication%22&pg=PA172 Selling the Dream], p. 172. (Google Books). Retrieved June 4, 2013. including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division.[https://web.archive.org/web/20000510230543/http://www.cunningham.com/f_clients.html Cunningham Communication Clients] (Web archive May 10, 2000) It was founded by Andy Cunningham in 1985, after she left Regis McKenna.

Cunningham Communication developed the Momentum Management methodology[https://web.archive.org/web/20000613041633/http://www.cunningham.com/f_momentum.html Momentum Management Methodology] (Web archive May 10, 2000) that was documented in the book Momentum: How Companies Become Unstoppable Market Forces by John Volkmann and Ron Ricci.[http://hbswk.hbs.edu/archive/3151.html Momentum: How Companies Become Unstoppable Market Forces] (excerpt). October 28, 2002. Harvard Business School.

In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear.PR Week, November 22, 2013 [http://www.prweekus.com/pages/login.aspx?returl=/cunningham-set-to-grab-dot-coms/article/38278/&pagetypeid=28&articleid=38278&accesslevel=2&expireddays=0&accessAndPrice=0 Cunningham set to grab dot-coms]. Retrieved June 4, 2013. The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham.The New York Times, July 27, 2000. [https://www.nytimes.com/2000/07/27/business/the-media-business-advertising-addenda-2-agencies-agree-to-be-acquired.html THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 2 Agencies Agree To Be Acquired] After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand.The Holmes Report, February 18, 2001. [http://www.holmesreport.com/news-info/152/Cunningham-Announces-Layoffs-Restructuring.aspx Cunningham Announces Layoffs, Restructuring] Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication.[http://www.thefreelibrary.com/New+Strategic+Communication+Firm+Formed+by+Industry+Veteran%3b+Andy...-a099100444 New Strategic Communication Firm Formed by Industry Veteran; Andy Cunningham Leaves Incepta to Form Privately Held Consultancy for Business-Critical Communication Assignments.] (Press release)PR Week, March 24, 2003. [http://www.prweekus.com/pages/login.aspx?returl=/cunningham-and-incepta-part-ways-after-three-years/article/46714/&pagetypeid=28&articleid=46714&accesslevel=2&expireddays=0&accessAndPrice=0 Cunningham and Incepta part ways after three years]. Retrieved June 4, 2013.

Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications.[http://www.prweekus.com/huntsworth-acquires-connecting-point-folds-in-citigate-cunningham/article/156922/ Huntsworth acquires Connecting Point, folds in Citigate Cunningham], November 3, 2009, PR Week The remnants of the firm are now part of Grayling Communications.