DD Sahyadri

{{Short description|Marathi-language state-owned Indian Channel}}

{{Infobox television channel

| name = DD Sahyadri
दूरदर्शन सह्याद्री

| logo =

| picture_format = 576i (4:3) (SDTV)

| language = Marathi

| country = India

| owner = Prasar Bharati

| launch_date = 15 August 1994{{Cite web

|url = http://www.ddkmumbai.org/wp-content/uploads/2011/07/facts-at-a-glance-2010-1-%28March-2011%20update%29.pdf

|title = facts-at-a-glance-2010-1-(March-2011 update).pdf

|date = 31 March 2011

|access-date = 27 January 2015

|website = Doordarshan Kendra Mumbai

|archive-url = https://web.archive.org/web/20150128135033/http://www.ddkmumbai.org/wp-content/uploads/2011/07/facts-at-a-glance-2010-1-%28March-2011%20update%29.pdf

|archive-date = 28 January 2015

|url-status = dead

}}

| former_names = RLSS Marathi (DD 10)
(1994 – 2000)

| sister_channels = DD National
DD News

| area = India

| network = DD (Doordarshan)

| headquarters = Mumbai, Maharashtra, India

| website = https://www.doordarshan.gov.in/ddsahyadri

}}

DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated to Maharashtra. It shows Marathi serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part of Doordarshan network. It is a Free-to-air channel.{{Cite web|url=https://doordarshan.gov.in/ddsahyadri/about|title=Doordarshan Sahyadri About|last=Dhayade|first=Kundan|date=17 April 2020|website=|access-date=17 April 2020}}{{cite news|url=https://indianexpress.com/article/education/maharashtra-dd-sahyadri-to-air-televised-lectures-for-school-students-from-july-20/|title=Maharashtra: DD Sahyadri to air televised lectures for school students from July 20|work=/indian express|access-date=13 June 2022}}

Name

The name 'Sahyadri' in 'DD Sahyadri' comes from the a group of hills in the Western Ghats. This is similar to how other regional DD channels are named.

History

2 October 1972 (Gandhi Jayanti): Doordarshan Kendra Mumbai started broadcasting two hours a day on DD National in black-and-white. The transmission was broadcast using a small transmitter that served few TV households.{{Cite web|url = http://prasarbharati.gov.in/Information/Annual%20Report/Documents/PB%2010-11%20Eng_m.pdf|title = Layout 1 - PB 10-11 Eng_m |date = 2011|access-date = 27 January 2015|website = Prasar Bharati}} The station broadcast on channel 4 from 6 to 10pm every evening, with additional schools programming on Mondays, Wednesdays and Fridays.{{cite web |url=https://worldradiohistory.com/Archive-BC-YB/1977-TV-Factbook/1977-TV-Factbook.pdf |title=Television Factbook |date=1977 |accessdate=31 March 2021 |page=1109-b }} A second station in Poona on channel 5 was added in 1973. Regional service started on 9 August 1986.

15 August 1994 (Independence Day): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India.

2 June 1999: A new studio for DD Sahyadri was inaugurated.

1 January 2000: DD 10 broadcast time increased to seventeen hours a day.

5 April 2000: DD 10 was renamed DD Sahyadri.

Description

DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios in Mumbai, Pune and Nagpur. It makes an annual live telecast of Dahihandi Mahotsav from Thane.

DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.

Competitors and Ranking

The channel competes with private channels such as Zee Marathi, Colors Marathi, Star Pravah, Sony Marathi and Zee Yuva and FTA channels such as Fakt Marathi. In the TAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watched Marathi-language channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020, 7 chya Batmya comes in Top 5 Marathi TV shows. Also, in lockdown of 2020, 7 chya Batmya always top the TRP charts.

Broadcast Timings

class="wikitable"

!DD Sahyadri Modes

!Timings

Terrestrial

|6 am to 9 am (except Sunday)

3 pm to 8 pm (At other times DD National is shown in Mumbai)

Satellite

|24 hours a day

Monthly Programme Composition

=New versus Repeat Programmes in a Month=

class="wikitable"

!Type of Programme

!Number of Hours

!Percentage

New Programmes

|367

|51.1%

Repeat Programmes

|353

|48.9%

Total Transmission

|720

|100.0%

=Classification of Programmes in a Month=

class="wikitable"

!Type of Programme

!Percentage

1. In-House Programme Productions

|80.5%

(i) News & Current Affairs

|14.5%

(ii) Marathi Film & Film Based

|13.6%

(iii) In-House Programmes

|52.2%

2. Sponsored Programmes

|8.1%

3. Others (Fillers/Promos/Balchitrawani/Announcements)

|11.4%

Total

|100%

=Categories of Programmes in a Month=

class="wikitable"

!Number

!Type

!Percentage

(i)

|Sports

|0.73%

(ii)

|Public Service

|13.24%

(iii)

|Entertainment

|44.30%

(iv)

|Educational

|10.98%

(v)

|News, Current Affairs, Parliament/Assembly

|14.45%

(vi)

|Health

|1.76%

(vii)

|Children

|3.08%

(viii)

|Other (Slides/Titles/Promos)

|11.46%

|Total

|100%

News

=News Bulletin Timings=

class="wikitable"

!No.

!Start

!End

|8:30 am

|9:00 am

|11:00 am

|11:30 am

|1:00 pm

|1:30 pm

|4:30 pm

|5:00 pm

|7:00 pm

|7:30 pm

|9:30 pm

|10:00 pm

=News Headlines Timings=

class="wikitable"

!No.

!Time

|08:30 am

|11:30 am

|02:30 pm

|05:00 pm

|except Sat-Sun

|07:00 pm

|09:30 pm

=Ratings=

class="wikitable" style="text-align:center"
align=center !rowspan="2" \| Week !rowspan="2" \| Year !colspan="2" \| BARC Viewership
TRP !Rank
Week 47 \|2015 \|1.3 \|5
Week 12 \|2020 \|2.0 \|2
Week 14 \|2020 \|2.1 \|1
Week 15 \|2020 \|1.9 \|1
Week 16 \|2020 \|1.7 \|1
Week 17 \|2020 \|1.7 \|1
Week 18 \|2020 \|1.3 \|1
Week 19 \|2020 \|1.1 \|1
Week 20 \|2020 \|1.2 \|1
Week 21 \|2020 \|0.7 \|5
Week 25 \|2020 \|1.1 \|1
Week 26 \|2020 \|1.4 \|1
Week 27 \|2020 \|1.4 \|2

class="wikitable" style="text-align:center"

align=center

!rowspan="2" | Week

!rowspan="2" | Year

!colspan="2" | BARC Viewership

TRP

!Rank

Week 47

|2015

|1.3

Week 12

|2020

|2.0

Week 14

|2020

|2.1

Week 15

|2020

|1.9

Week 16

|2020

|1.7

Week 17

|2020

|1.7

Week 18

|2020

|1.3

Week 19

|2020

|1.1

Week 20

|2020

|1.2

Week 21

|2020

|0.7

Week 25

|2020

|1.1

Week 26

|2020

|1.4

Week 27

|2020

|1.4

Technology

DD Sahyadri is broadcast from eight high power transmitters in Maharashtra located in:{{Cite web|url = http://vigilantegroup.in/project/sahyadri/wp-content/uploads/2011/07/DDK-MUMBAI-%28Annual%20Report%202010-11%29.pdf|title = DDK Mumbai Annual Report 2010-2011|date = 2011|access-date = 27 January 2015|website = Doordarshan Kendra Mumbai}}

External links

[http://www.ddsahyadri.in/ DD Sahyadri]
[https://web.archive.org/web/20130726051932/http://www.ddindia.gov.in/ Doordarshan Official Internet site]
[http://www.ddinews.gov.in/ Doordarshan news site]
[https://web.archive.org/web/20120414015108/http://passionforcinema.com/doordarshan-down-memory-lane An article at PFC]