DIY research
DIY Research (DIY Market Research) means marketing, customer or personnel research using online research methods that any individual or organization, whether they be a professional researcher or not, carries out via special online research software, or online survey tool. These survey software products allow users to connect and perform one-on-one online interviews,[http://www.research-live.com/news/new-business/diy-online-interview-service-gutcheck-in-beta-mode/4003632.article DIY online interview service GutCheck in beta mode {{!}} Research-live.com][http://www.fastcompany.com/1713068/gutcheck-diy-market-research The Insta-Focus Group: GutCheck's DIY Market Research {{!}} FastCompany.com] create online questionnaires,[http://www.marketingweek.co.uk/opinion/diy-market-research/3012876.article DIY Market Research {{!}} Marketing Week] distribute them to an email list[http://www.research-live.com/features/world-of-temptation/4000459.article DIY Research {{!}} Research-live.com] or internet access panels,[https://blog.innovatemr.com/self-serve-sampling-qa Self-Serve Sampling {{!}} InnovateMR] and analyze the data in real time without outsourcing{{usurped|1=[https://web.archive.org/web/20100622081203/http://www.mra-net.org/perspective/index.cfm?blogId=54 Why DIY Research is Good for Everyone {{!}} Marketing Research Association]}} to a specialised research agency or data processing company.
DIY Quantitative Research
Quantitative research is a structured approach to gathering and evaluating data from different sources using different statistical tools.{{cite book |last=Given |first=Lisa M. |title=The SAGE Encyclopedia of Qualitative Research Methods |year=2008 |publisher=SAGE Publications |location=Los Angeles |isbn=1-4129-4163-6}} DIY quantitative research tools provide resources to individuals to identify sample needs based on specific criteria for their research study.[https://rwconnect.esomar.org/diy-research/ DIY Research {{!}} RWConnect] Historically, quantitative research studies required several resources – a sampling provider that manages a panel of individuals that match the demographic and psychographic needs of the researchers, tools for creating and implementing surveys, and tools for analyzing the results of such a survey.
DIY quantitative research systems are frequently software as a service (SaaS),[https://greenbookblog.org/2015/09/10/are-diy-platforms-ready-for-prime-time/ Are DIY Platforms Ready for Prime Time? {{!}} GreenbookBlog.org] allowing for all participants in the market research process to collaborate in a single interface, while integrating with outside survey authoring and analytics tools.