Dagrofa

{{Short description|Danish retail company}}

{{refimprove|date=February 2016}}

{{Infobox company

| name = Dagrofa A/S

| logo = Dagrofa_logo.svg

| type = Private

| genre =

| foundation = 1983

| predecessors = Dagros A/S, Brdr. Justesen A/S

| key_people = Tomas Pietrangeli

| hq_location_city = Ringsted

| hq_location_country = Denmark

| area_served = Denmark, Greenland

| industry = Retail, Logistics, Catering

| products =

| revenue = {{steady}} 19,628 million DKK{{cite web|url=http://www.dagrofa.dk/Files/Billeder/Corporate/2014/%C3%85rsrapport%202014%20-%20underskrevet.pdf |title=Årsrapport 2014 |publisher=Dagrofa |url-status=dead |archiveurl=https://web.archive.org/web/20160304034613/http://www.dagrofa.dk/Files/Billeder/Corporate/2014/%C3%85rsrapport%202014%20-%20underskrevet.pdf |archivedate=2016-03-04 }}{{cite web|url=http://retailanalysis.igd.com/Hub.aspx?id=23&tid=3&nid=13766|title=DENMARK: DAGROFA LOSSES DEEPEN & DANSK'S HYPERMARKET CONCEPT|publisher=IGD Retail Analysis|date=14 April 2015}} (2014)

| operating_income = {{decrease}} -285 million DKK (2014)

| net_income = {{decrease}} -272 million DKK (2014)

| assets = {{decrease}} 5,323 million DKK (2014)

| num_employees = 4266

| num_employees_year = 2014

| subsid = Dagrofa Logistik a/s
Catering Engros
Dagrofa S-Engros

| brands = {{hlist|Meny|SPAR|Min Købmand|Let-Køb}}

| owner = NorgesGruppen (49%) / KFI Erhvervsdrivende Fond (41.5%) / Franchiseholders (9.3%)

| company_slogan =

| homepage = [http://dagrofa.dk/ www.dagrofa.dk]

| footnotes =

}}

Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008.{{cite web|url=http://www.dagrofa.dk/PDF-filer/aarsrapport-dansk-2008.pdf |title=Dagrofas årsrapport 2007/2008 |format=PDF |url-status=dead |archiveurl=https://web.archive.org/web/20110719122252/http://www.dagrofa.dk/PDF-filer/aarsrapport-dansk-2008.pdf |archivedate=2011-07-19 }} The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark{{cite web|url=http://borsen.dk/nyheder/virksomheder/artikel/1/312113/haardt_traengte_dagrofa_skaerer_fra_i_detail-satning.html|publisher=Børsen|date=1 October 2015|title=Hårdt trængte Dagrofa skærer fra i detail-satning|author=Johan Rimer Hansen|access-date=28 February 2016|archive-date=8 July 2017|archive-url=https://web.archive.org/web/20170708225844/http://borsen.dk/nyheder/virksomheder/artikel/1/312113/haardt_traengte_dagrofa_skaerer_fra_i_detail-satning.html|url-status=dead}} and owns 43 stores.

In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group).{{cite web|url=http://www.just-food.com/news/norgesgruppen-tie-up-with-dagrofa-to-boost-efficiency-ceo_id121895.aspx|title=DENMARK: Norgesgruppen tie-up with Dagrofa to boost efficiency|date=24 January 2013|last=Askew|first=Katy|publisher=Just-Food}}

In April 2017 Dagrofa announced that all Kiwi stores in Denmark would close. 30 stores will continue under the SPAR or Meny brand. {{cite press release |author= |date=2017-04-28 |title=Discountkæden KIWI lukker i Danmark |trans-title=The discount chain KIWI closes in Denmark |url=https://kiwi.dk/sites/kiwi.dk/files/discountkaeden_kiwi_lukker_i_danmark.pdf |language=Danish |access-date=2017-04-28 }}{{Dead link|date=January 2024 |bot=InternetArchiveBot |fix-attempted=yes }}

From 2012 to 2020, Dagrofa recorded losses every year. In 2021, revenue returned to a positive DKK 57 million (7.66 million euros).{{Cite web |date=2022-04-05 |title=Denmark's Dagrofa Returns To Profit After Eight Years |url=https://www.esmmagazine.com/retail/denmarks-dagrofa-returns-to-profit-after-eight-years-169258 |access-date=2024-02-10 |website=ESM Magazine |language=en}}