Daisy (perfume)
{{Short description|Perfume by Marc Jacobs (2007)}}
"Daisy" is an eau de toilette perfume by American fashion designer Marc Jacobs, which debuted in 2007.{{cite magazine|url=https://graziadaily.co.uk/fashion/shopping/marc-jacobs-adds-another-daisy-chain-meet-new-daisy-dream-fragrance/|title=Marc Jacobs Adds Another Daisy To His Chain! Meet The New 'Daisy Dream' Fragrance|magazine=Grazia UK|date=November 11, 2014|publisher=Bauer Media Group}} Since 2018, it has been the readers' choice of Allure's Best of Beauty awards.{{cite magazine|url= https://www.allure.com/review/marc-jacobs-daisy-perfume|title= Why Daisy by Marc Jacobs Is One of the World's Most Beloved Fragrances|magazine=Allure|last=Savini|first=Lauren|date=May 18, 2021|publisher=Condé Nast}}
History
Spanish perfumer Alberto Morillas of the Swiss company Firmenich has created the formulas since its inception.{{cite magazine|url=https://www.lofficielsingapore.com/beauty/behind-the-fragrance-marc-jacobs-daisy-love|title=Making Scents: Marc Jacobs Daisy Love|magazine=L'Officiel Singapore|date=July 22, 2018|last=Tan|first=Annabel}} The fragrance is made of notes including wild berries, white violet, jasmine, and sandalwood, and is known to reflect a neutral or natural scent.{{cite news|url= https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-beauty-best-marc-jacobs-perfume-20211111-j5kl33f6mrgclo2o7wffyso25a-story.html|title= The best Marc Jacobs perfume|work=Chicago Tribune|author=Merlisa Lawrence Corbett|date=November 11, 2021}} Daisy has branched off many collections including Eau So Fresh, Eau So Intense, Eau So Sweet, Daisy Dream, Daisy Dream Daze, Daisy Dream Twinkle, Daisy Love, Daisy Love Skies, Daisy Love Daze, Daisy Sunshine, Daisy Hot Pink, and Daisy Spring. For the first three years of the product, Russian model Irina Kulikova was the face of the advertisements.{{cite web|url= https://www.huffingtonpost.co.uk/2010/09/30/behind-the-scenes-marc-jacobs-daisy-ad-campaign-shoot_n_7415346.html|title= Behind The Scenes: Marc Jacobs' Daisy Ad Campaign Shoot|work=Huffington Post UK|date=September 30, 2010}} The first television advertisement for the perfume featured Swedish, American, and Hungarian models Frida Gustavsson, Hannah Holman, and Sophie Srej, filmed in Spain by Jacobs's frequent collaborator Juergen Teller.{{cite magazine|url=https://www.elle.com/beauty/news/a4895/behind-the-scenes-daisy-marc-jacobs-new-ad-campaign-7099/|title=Behind-The-Scenes: Daisy Marc Jacobs' New Ad Campaign|magazine=Elle|date=September 28, 2010|last=Hebert|first=Emily|publisher=Hearst}} A commercial for Daisy "Eau So Fresh" directed by Sofia Coppola featured American model Ondria Hardin, British model Malaika Firth, British-German model Sophia Ahrens, and German model Antonia Wesseloh.{{cite magazine|url=https://www.vogue.com/video/watch/behind-the-scenes-of-the-marc-jacobs-daisy-campaign|title=Behind the Scenes of the Marc Jacobs Daisy Campaign|magazine=Vogue|date=November 24, 2014|publisher=Condé Nast}} Daisy Love is currently represented by American models Meghan Roche, Kaia Gerber, and Australian model Adut Akech.{{cite magazine|url=https://www.allure.com/story/kaia-gerber-quarantine-beauty-marc-jacobs-daisy-campaign-interview|title=Kaia Gerber Talks TikTok, Quarantine Beauty, and Her New Marc Jacobs Daisy Campaign|magazine=Allure|date=April 22, 2020|last=Noble|first=Audrey}} Gerber has also appeared in campaigns for Daisy Love "Eau So Sweet" with American model Faith Lynch and Haitian model Aube Jolicoeur; and is the face of Eau So Intense.{{cite magazine|url=https://vmagazine.com/article/kaia-gerber-is-the-muse-of-marc-jacobs-daisy-love/|title=KAIA GERBER IS THE MUSE OF MARC JACOBS DAISY LOVE|last=Longabaugh|first=AJ|magazine=V|date=April 2, 2018}}{{cite magazine|url= https://www.instyle.com/beauty/fragrance/kaia-gerber-marc-jacobs-daisy-eau-so-intense-interview|title= Kaia Gerber on Why You Should Never Bleach Your Own Hair|magazine=InStyle|date=April 1, 2021|last=Lukas|first=Erin|publisher=Meredith Corporation}}
In contemporary times, the perfume's ethos is said to embody the cottagecore trend among young women.{{cite news|url=https://www.ft.com/content/b976052f-3727-47e9-9fab-aa405499425a|title=What is cottagecore? 'Your grandma but, like, hip'|work=Financial Times|date=March 20, 2021|last=Heathcote|first=Edwin|url-access=subscription}}