Daniela Simpson
{{Short description|American businesswoman (born 1976)}}
{{COI|date=September 2018}}
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| name = Daniela Simpson
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| alma_mater = University of Economics, Prague
UCLA Anderson School of Management (MBA)
| occupation = Marketing
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| employer = Ferrara Candy Company
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| spouse = Aaron Simpson
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Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.{{cite web|url=https://www.inc.com/eddie-yoon/how-to-use-the-20/20/20-rule-to-know-if-demand-for-your-startup-will-last.html|title=How to Use the '20/20/20 Rule' to Know If Demand for Your Startup Will Last|publisher=www.inc.com}}
Career
Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.{{cite web|url=https://www.usatoday.com/story/money/2018/01/16/nestle-selling-its-u-s-candy-business-ferrero-2-9-b/1036675001/|title=Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion|website=www.usatoday.com}}
At Nestlé, where Simpson served as Marketing Director,{{cite journal|url=https://hbr.org/2016/12/dont-overlook-the-small-brands-you-already-own/#4e4bb8dc4c84|title=Don't Overlook the Small Brands You Already Own|journal=Harvard Business Review|date=30 December 2016 |last1=Yoon |first1=Eddie }} she oversaw a $500 million portfolio of brands.{{cite web|url=https://www.cmo.com.au/article/641792/nestle-usa-entrepreneurial-director-marketing-plus-woolworths-joins-cmo-momentum-line-up/|title=Nestle USAs entrepreneurial director of marketing plus Woolworths joins CMO Momentum line-up|website=www.cmo.com.au|date=31 May 2018 }} Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.{{cite web|url=https://www.forbes.com/sites/lauraheller/2013/06/04/meet-the-breakthrough-innovations-of-2013/#4e4bb8dc4c84|title=Meet The Breakthrough Innovations Of 2013|website=www.forbes.com}}
Memberships and Associations
Simpson serves on the board of directors of Purpics.
Honors and awards
Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.{{cite web|url=https://www.businesswire.com/news/home/20180523006180/en/Big-Chewy-NERDS-Wins-Innovative-New-Product/|title=Big Chewy NERDS Wins Most Innovative New Product Award in Non-Chocolate Category at 2018 Sweets & Snacks Expo|website=www.businesswire.com|date=23 May 2018 }}{{Better source needed|reason=press release, not an independent source|date=September 2018}}
Simpson is a frequent guest lecturer at Pepperdine Graziadio Business School.{{cite web|url=http://graziadio153.rssing.com/chan-5256624/all_p60.html|title=Graziadio School of Business and Management|website=www.rssing.com}}
Education
Simpson's undergraduate degree is in marketing from University of Economics, Prague{{cite web|url=https://www.vse.cz/zprava/394|title=Základy práce s PC a Windows|website=www.vse.cz}}{{Failed verification|date=September 2018|reason=No mention of the subject and entry level computer course}} and she received her MBA from UCLA Anderson School of Management.{{Citation needed|date=September 2018}}
Personal
Daniela is married to Aaron Simpson, an animation producer.{{Citation needed|date=September 2018}}
References
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Category:American people of Czech descent
Category:Prague University of Economics and Business alumni
Category:American marketing people