Darrell Survey
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{{Infobox company
| name = Darrell Survey
| type = Private
| industry = Sporting equipment
| founded = 1932
| founder = Eddie Darrell
| hq_location_city = Los Angeles, California
| hq_location_country = United States
| area_served = Worldwide
| website = {{URL|darrellsurveygolf.com}}
}}
The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks sporting goods, with a focus on golf equipment usage.{{cite web |url= https://books.google.com/books?id=2CMRAQAAMAAJ&q=Darrell+Survey |page=182 |work=Forbes |year=2006 |title=Forbes, Volume 177 |author= Bertie Charles Forbes}} It was founded by Eddie Darrell{{Cite web|url=https://vault.si.com/vault/1996/01/22/the-last-word-the-humble-darrell-survey-is-gospel-to-the-golf-industry|title=THE LAST WORD THE HUMBLE DARRELL SURVEY IS GOSPEL TO THE GOLF INDUSTRY - Sports Illustrated Vault}} in 1932 and is currently based in Los Angeles.{{cite news|title=What Is That Thing? It may not look like it, but it's a putter|author=Mark Boslet|date=June 12, 2006|work=The Wall Street Journal|url=https://www.wsj.com/articles/SB114954262519671830}}
The Darrell Survey reports on golf equipment used during PGA Tour events,{{Cite web|url=https://vault.si.com/vault/1995/01/30/putters-from-rank-amateurs-to-top-pros-frustrated-golfers-have-turned-the-flat-stick-industry-into-a-182-million-business|title=Putters - Sports Illustrated Vault}}{{Cite web|url=https://money.cnn.com/2001/04/04/companies/ballwars/index.htm|title=Nike, Titleist vie for pro endorsements - Apr. 4, 2001|website=money.cnn.com}}{{Cite web|url=https://www.titleist.com/teamtitleist/b/tourblog/posts/the-players-have-spoken-titleist-sweeps-every-equipment-count-at-the-honda-classic?srsltid=AfmBOooJiyBWl84LWY-piFjo4cf4hLobN9SALo669hZBYCnbpF6BsESc|title=The Players Have Spoken: Titleist Sweeps Every Equipment Count at the Honda Classic - Team Titleist|website=www.titleist.com}}{{Cite web|url=https://www.titleist.com.my/teamtitleist/sea/b/blog/posts/titleist-posts-five-wins-across-worldwide-professional-tours-new-pro-v1-and-pro-v1x-on-tour|title=Titleist Posts Five Wins Across Worldwide Professional Tours | New Pro V1 and Pro V1x on TOUR - South East Asia - Blog - South East Asia - Team Titleist|website=www.titleist.com.my}}{{Cite web|url=https://books.google.com/books?id=awcEAAAAMBAJ&pg=PA144|title=Kiplinger's Personal Finance|date=December 4, 1997|publisher=Kiplinger Washington Editors, Inc.|via=Google Books}} as well as at tournaments on the Korn Ferry Tour, LPGA, and Champions Tours. Darrell Survey also covers golf tours in Asia, including the Japan Golf Tour,{{Cite web|url=https://golf.com/sitemap/|title=Welcome to GOLF.com! Browse our content categories below or use our search tool (above, right)}} the LPGA of Japan Tour, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.
History
The Darrell Survey was founded by its namesake Eddie Darrell,{{Cite web|url=https://www.newspapers.com/image/302448880|title=Dec 07, 1965, page 14 - The Miami News|website=Newspapers.com}}{{Cite web|url=https://www.newspapers.com/image/386034819|title=Jan 06, 1961, page 71 - The Los Angeles Times|website=Newspapers.com}} who began the survey in 1932.{{Cite web|url=https://golfweek.usatoday.com/2002/02/26/darrell-survey-validates-claims/|title=Darrell Survey validates claims|date=February 26, 2002}} Darrell travelled with the then-new PGA Tour, monitoring the use of golf equipment.{{cite web|title=The last word the humble Darrell Survey is gospel to the golf industry|website=Sports Illustrated Vault|date=1996-01-22|url=https://vault.si.com/vault/1996/01/22/the-last-word-the-humble-darrell-survey-is-gospel-to-the-golf-industry}} Specifically, Darrell recorded what balls and clubs were being used by every player on tour.{{Cite web|url=https://news.google.com/newspapers?nid=1907&dat=20030815&id=yf9GAAAAIBAJ&sjid=3f0MAAAAIBAJ&pg=6343,2639202&hl=en|title=The Daily Reporter - Google News Archive Search|website=news.google.com}}
Darrell operated the survey with his wife Virginia until his death in 1972, after which she took over.{{Cite web|url=https://www.newspapers.com/image/383723444/|title=Feb 19, 1977, page 44 - The Los Angeles Times|website=Newspapers.com}} She ran it until 1980,{{Cite web|url=https://www.newspapers.com/image/394174960/|title=Jun 30, 1999, page 12 - The Independent-Record|website=Newspapers.com}} when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia.{{Cite web|url=https://www.newspapers.com/image/528884463/|title=Jul 04, 1999, page 36 - The Times-Tribune|website=Newspapers.com}}{{Cite web|url=https://www.newspapers.com/image/483548487/|title=Jun 30, 1999, page 17 - The Daily Item|website=Newspapers.com}} The company surveys the LPGA Tour and others - about 220 tournaments a year.{{Cite web|url=https://greensboro.com/detectives-scope-out-equipment-used-by-pros-darrell-survey-sleuths-verify-if-pros-use-the/article_bd6e49ae-0e9a-5c0e-975b-284fbaf55b76.html|title='DETECTIVES' SCOPE OUT EQUIPMENT USED BY PROS DARRELL SURVEY SLEUTHS VERIFY IF PROS USE THE GEAR THEY GET PAID TO PLAY AND WEAR|first=JIM|last=SCHLOSSER|date=October 14, 2004|website=Greensboro News and Record}}
Currently, the Darrell Survey Company{{Cite web|url=https://www.bloomberg.com/profile/company/0221047D:US|title=Darrell Survey Co - Company Profile and News|website=Bloomberg.com}} has sports equipment polls. Darrell Survey statistics are also cited by equipment companies.{{Cite book|url=https://books.google.com/books?id=kSKTHW8SoiUC&pg=PA107|title=Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership|first=John|last=Hamm|date=January 11, 2011|publisher=John Wiley & Sons|isbn=978-0-470-94896-5 |via=Google Books}}
The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player.{{cite news|title=Tour Representative Persuades Golf Pros To Test New Gear for 'Invaluable Edge'|author=Christopher Cooper|date=May 28, 1998|work=The Wall Street Journal|url=https://www.wsj.com/articles/SB896242527625895000}}{{cite news|title=How Taylor Made Made Its Move|author=John Paul Newport|date=February 10, 2013 |work=The Wall Street Journal|url=http://online.wsj.com/article/SB10001424127887324900204578286173274533026.html}} The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour.{{Cite book|url=https://books.google.com/books?id=oYEHW8Ex1sIC&pg=PA60|title=They Called It Golf Because Flog Was Already Taken|first1=Frank|last1=Fenton|first2=David|last2=Grimes|date=October 4, 2003|publisher=Pineapple Press Inc|isbn=978-1-56164-288-5 |via=Google Books}} It also tracks player-worn logo visibility over the course of each event.
The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers.{{Cite web|url=https://mediacenter.titleist.com/en-US/227128-titleist-is-1-ball-at-u-s-open-for-75th-consecutive-year|title=Titleist is #1 ball at U.S. Open for 75th Consecutive Year|date=June 15, 2023|website=Titleist newsroom}}{{Cite magazine|url=https://www.si.com/golf/gear/ventus-shafts-get-straight-to-the-point|title=Fast-Rising Ventus Shafts Get Straight to the Point|first=Andy|last=Brumer|date=August 4, 2022|magazine=Sports Illustrated}} It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).
References
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External links
- {{official website|http://www.darrellsurveygolf.com/Contact.aspx}}
{{Golf}}
Category:Sporting goods industry